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Knowledge Library

2016 Email Design Lookbook

DMNews

Take a look at this Email Design Lookbook that’s filled with email marketing tips and examples of Pardot client work. Get your free copy today to see what other B2B marketers are doing for their email templates, and find out how you can put their advice to good use.

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Deliver a truly integrated Omni-channel customer experience

DMNews

12 Ways to bring omni-channel within reach. How marketing organisations can become integrated enough to deliver a truly omni-channel customer experience.

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Relationship-first marketing for a world gone mobile

DMNews

More than 90% of US adults have a mobile device within reach 24/7. Consumers worldwide have nearly 5 billion active mobile subscriptions — that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold.

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Marketer’s Guide to Mobile Engagement

DMNews

Strategies, tools and tactics to increase your mobile effectiveness. Most marketers understand the importance of mobile, yet many organizations still struggle with implementing a cohesive mobile approach.

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Customer Journey Maps and Buyer Personas

DMNews

The Modern Tool Kit for Marketing. Learn how to create journey maps and buyer personas that improve the customer experience. button-wrap button-table.

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2016 Adestra Consumer Adoption & Usage Study

DMNews

Every marketer needs to read this report today. Get your free report of comprehensive survey of consumers across the U.S. on their digital usage.

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Create Unique Data Assets with 2nd-Party Data

DMNews

See how one company leveraged insights from Oracle Marketing Cloud to increase ROI by 118%. No more odd data segregation. No more info falling through the cracks.

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Tasty Tips from Top Marketers

DMNews

Recipes for Modern Marketing success? Coming right up! No matter how you slice and dice it, Modern Marketing success depends on the techniques and ingredients you use.

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Do you understand your customers’ behaviour?

DMNews

For marketers, driving customer engagement to increase purchase rates is a top priority. One way they can achieve this is by tailoring their marketing communications using insights from behavioral data.

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Industry Updates

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Smart tech for a better lifestyle | 28 April 2016

Home and office technologies are now smarter than ever before. Not only are they simplifying our daily lives, they are also transforming the way we work and live. ...read more

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Decorex Cape Town Flexes Its Masculine Muscle | 28 April 2016

The boys are back again at Decorex 2016, bringing to the Mother City a powerful injection of testosterone-fuelled fun. ...read more

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Facebook Q1 2016 Earnings Ad Highlights | 28 April 2016

More than 1.65 billion people now use Facebook each month and 1.09 billion each day ...read more

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Africa’s Biggest Mall Goes Wireless | 28 April 2016

VAST Networks, South Africa’s first open-access Wi-Fi Network, along with global wireless equipment provider Ruckus Wireless™, Inc., have successfully deployed the continent's largest mall Wi-Fi installation to provide consumers and retailers with a reliable and fast Wi-Fi experience throughout Mall of Africa. ...read more

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Learning to work through the outage, and not around it | 28 April 2016

In the last few years, load shedding has become a reality in South Africa and a very regular occurrence within many businesses. It leaves many organisations battling to keep operations up and running when the power is down. ...read more

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Aegis clinches the Service Provider of the Year Award | 28 April 2016

Aegis Limited, a global Outsourcing and Technology Services Company was recently awarded the Malaysia BPO Service Provider of the Year award for the second consecutive year. ...read more

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Hong Kong is the only country with majority ‘save now’ mindset | 28 April 2016

More than one in every four online consumers in Hong Kong say they ‘disagree completely’ with the notion of enjoying life today and worrying about savings and investments later—the highest level among all countries surveyed globally - and a further one in four ‘disagree somewhat’. ...read more

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CNN International Commercial expands Cathy Ibal’s role | 28 April 2016

Cathy Ibal has joined CNN International Commercial’s executive team and taken on a wider remit adding CNN’s advertising sales across Middle East and Africa to her existing responsibilities in Southern/Central/Eastern Europe, Turkey and CIS. ...read more

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Kyle Lewis directs Loeries® promo for Native VML | 28 April 2016

Arcade Content’s Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries®, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August. ...read more

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Brand Love: What makes it Real? | 28 April 2016

It is difficult times and this quote by Muhtar Kent prompted us to explore what underpins Brand Love today – what makes it real? ...read more

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Mirror, mirror on the wall, who is the most innovative of them all? | 28 April 2016

My media life started with a company called TaxiNet, where the pioneers of the company realised the value of being able to target the burgeoning taxi commuter market, and so they set out to develop innovative media for marketers to capture the eyes and ears of commuters. ...read more

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What is the Most Creative Music Video? | 27 April 2016

If you’ve ever caught yourself replicating dance moves from a music video, then you’re direct proof of the power of a video as a branding tool. To recognise both the creative process and the value of a music video in the building of an artist as brand ...read more

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#FeelFreeSA from Spree | 28 April 2016

Spree.co.za, a brand that has always proudly supported local talent and design has launched a campaign especially for Freedom Day this year. “The campaign gives us all an opportunity to reflect on what makes us feel free this Freedom Day,” says Head of Marketing, Karen Dempers. ...read more

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On-premise vs cloud storage | 26 April 2016

With local prices of electricity and bandwidth being so high, cloud-based services are becoming more and more attractive to businesses of all types and sizes. ...read more

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Pro-Designs and Ottobock select a Flipper for 2016 marketing campaign | 26 April 2016

Pro-Designs - a family-owned business that aims to provide top-quality branding solutions to suit all of its clients branding needs and help them to extend their brand footprint via alternative advertising mediums, which may give them the edge over their rivals ...read more

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eLearning and social platform for video game development | 26 April 2016

With a pedigree of over 20 years in the computer games business, the management team behind Seekhana is deeply passionate about training the next generation of developers for their industry. ...read more

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This is why B-Bbee works! | 26 April 2016

Pragma Africa, a subsidiary of the leading physical asset management company, Pragma, has achieved a Level 1 Broad-Based Black Economic Empowerment (B-BBEE) rating. ...read more

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Video-on-Demand strikes a chord with SA’s content hungry consumers | 25 April 2016

Despite the relatively recent arrival of subscription-based Video on Demand (VOD) services such as ShowMax and Netflix on South African shores, a new Nielsen Video-on-Demand Survey, ...read more

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Aegis is a Leader in the IAOP Global Outsourcing 100 List 2016 | 25 April 2016

Aegis Limited, a global outsourcing and technology services company, today announced that it has been featured in the Leaders category of the IAOP 2016 Global Outsourcing 100 list. ...read more

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New Research reveals the ‘Age of Payback’ among British Families | 25 April 2016

24 has been revealed as the 'age of payback' - when grown-up children finally start picking up the bill for their long-suffering parents, according to a new study1 by affordable car hire booking company autoeurope.co.uk ...read more

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KPMG named Superstar for sustained excellence | 25 April 2016

Cited as Top Company in all Judging Categories: Awards & Certifications, CSR Programs, Customer References, Programs for Innovation, and Size/Growth ...read more

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Manhattan Sweets irresistible to Cinema Audiences | 25 April 2016

Manhattan Sweets launched their “Now that’s real sweet” campaign at selected Ster-Kinekor cinemas in December 2015, featuring the range of sweets that Manhattan has to offer. The outcome was real sweet as the sweets took on a larger than life stardom on the big screen. ...read more

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‘African Start-Up’ on CNN | 25 April 2016

This week’s CNN’s ‘African Start-Up’ features two travel writers from the historical Bo-Kaap district of Cape Town, South Africa, an area best known for being incredibly popular with tourists to the city. ...read more

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Why chatbots won't replace humans | 26 April 2016

Fear mongering is everywhere, in every industry. And most recently, the contact centre has experienced its own dose of this with the announcement that Facebook will be making use of chatbots via Messenger to deal with customer queries. ...read more

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Digital intelligence is driving the global customer insight | 25 April 2016

While digital marketing spend continues to grow, companies could be missing out on making full use of all the information at their disposal, says James McCormick, Forrester principal analyst serving customer insight professionals. ...read more

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Sunday Times maintains position as SA’s most read newspaper | 25 April 2016

AMPS 2015 reports that Times Media’s flagship title the Sunday Times continues as the most read newspaper in the country, having grown readership 6% year-on-year, with an audience of more than 3.7M readers. ...read more

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#IAmMuslim - An Initiative To Address Islamophobia | 25 April 2016

Following the recent terror attacks in Europe, Africa, and the Middle East, intolerance directed at the Muslim community is higher than ever. Recently some South Africans have adopted this terrible behaviour, the uproar over the construction of a mosque just last week being a prime example. ...read more

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Art and Water Conservation make a splash at the 74th Obie Awards | 25 April 2016

One of the 42 winners was Sukhle Advertising’s long running campaign for Denver Water, which encourages consumers not to waste water. The agency used everything from pencils, Post-it notes and Lego, to wool, string and crushed cans to depict water, creating artworks installed in bus shelters around Denver. ...read more

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MetropolitanRepublic recognised at African Excellence Awards 2015 | 25 April 2016

Castle Milk Stout, MetropolitanRepublic and Corporate Image were awarded for the best content marketing campaign at the African Excellence Awards 2015 for the Castle Milk Stout Unplugged Talent Search case study. ...read more

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Sage One Accounting gives flexibility and more freedom to MadePod | 22 April 2016

Full service digital agency, MadePod, is using the cloud-based Sage One Accounting software to stay on top of its finances and to keep its business flowing. ...read more

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D&AD Judging Week and Festival comes to a close | 22 April 2016

The 54th D&AD Judging Week has come to a close, whilst the first ever D&AD Festival enters its final day at the Old Truman Brewery, east London. ...read more

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