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Knowledge Library

How Can You Deliver A First Class Buyer’s Journey?

DMNews

Enhance Your Buyer's Journey. The steps you take to plan a vacation - assessing the vacation type, evaluating possible destinations, and making a decision - are the same steps your prospects take as they consider purchasing your product.

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The Ultimate Guide to Assessing Your Digital Marketing Programs

DMNews

In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working.

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Copyright in Photographs- Who is the Owner?

Laws and Regulations

In 2011, nature photographer David Slater was in Indonesia with the aim of obtaining a winning shot of a crested black macaque. It really was a case of “lights, camera and action” when one of the animals grabbed a camera and took a host of “selfies”, resulting in the winning shot Mr Slater was after.

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Training vs. Mind-set in Value Creation

Customer Value Management

Is it the mind-set or the training that is more important to our Customers and in Value Creation? While both are extremely important, I believe mind-set changes are overlooked, not because they are not important, but because conventional training does not focus, indeed is not capable of changing mind-sets.

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Making strategy a core state of the art competence

The Progress Conference Series

A sneak preview of what you can expect at The Progress Conference with Dave Norton in September – Making strategy a core state of the art competence

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Is it Utopia, or can publishers inhabit the “best of both worlds”?

Publishing

The debate as to whether traditional advertising or indeed print itself, has a place in the consumption habits of today’s consumer, continues to battle with the noise around how effective online advertising is and whether there is active engagement in this arena.

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How to make the most out of your business’ social media presence

Social Media

Due to the current economic situation companies, especially small businesses, may not have a large budget to spend on marketing their products or services to their prospective customers. However in order for customers to be aware of your particular product or service it is essential to reach out to them

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Myth-busting the cloud for SMEs

Data Intelligence

South African SMEs are enthusiastically embracing cloud-based applications such as Dropbox and Google Apps. Though the market is becoming more sophisticated, there are still a few myths that prevail about the risks and benefits of cloud computing, says Ivan Epstein, co-founder of Softline and CEO of Sage AAMEA

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Facebook and the game of trolls

Social Media

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights.

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Industry Updates

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[Case Study] A new look for radio: re-launching two of SA’s favourite stations | 02 September 2014

As buds start opening on trees across the country, Spring is also bringing renewal and rebirth to two of South Africa’s favourite radio stations. ...read more

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Fak'ugesi: Digital Africa Festival Official Opening Event | 02 September 2014

Friday 5 September will mark the official opening event of the inaugural Fak’ugesi: Digital Africa Festival hosted by Wits University. ...read more

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Brands That Tackle Food Waste Can Woo Consumers | 02 September 2014

As the 30th driest country in the world, with 62% of our available water being used for irrigation, South Africa cannot afford to waste food at the levels it has historically. Like Europeans and Americans, South Africans are beginning to wake up to the consequences of food waste. ...read more

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[WeCare] Support The Sunflower Fund and save a life | 02 September 2014

The Sunflower Fund was officially registered in 2000 and today, has successfully recruited over 67 000 registered donors onto the South African Bone Marrow Registry. While this figure is impressive, it’s not close to the 400 000 target which the Fund has set itself and this is partially due to the average South African not knowing how simple it is to become a donor. ...read more

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SAARF® LSM Training - Johannesburg 2014 - LSM Training | 02 September 2014

The South African Audience Research Foundation will be conducting the Living Standards Measure training in Johannesburg on Tuesday, 23 September 2014. ...read more

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Time to Clear Out Customer Service Winter Blues | 02 September 2014

We always enter spring with a renewed sense of optimism and hope, and it’s a time of rebirth, renewal and new growth. While you are putting away your winter clothes and cleaning out all the accumulated dust from winter, make sure to take time to do some spring cleaning around the office or business too. ...read more

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Africa’s BIGGEST F&B event is set to stir the senses in just two short months! | 02 September 2014

With over 150 exhibitors from over 25 countries, thousands of visitors from over 40 countries, hundreds of never-seen-before product and service innovations, tips, trends, tastings and more, IFEA 2014, taking place at the Sandton Convention Centre in Johannesburg from 05 to 07 November, is Africa’s BIGGEST global food & drink expo. ...read more

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Adams & Adams Student Portfolio Day part of Loeries Creative Week | 01 September 2014

The Loeries Adams & Adams Student Portfolio Day kicks off on 20 September as part of Loeries Creative Week. ...read more

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Telemarketing rings true in South Africa | 01 September 2014

With over 59 million registered mobile phones out of an approximate population of 52 million, it’s no surprise that telemarketing continues to prove so effective in South Africa. Francois Oliver of Prosperian Capital, believes that it is arguably the best suited medium to reach the broadest cross section of society. ...read more

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How Movitel has changed the life of Mozambican people | 01 September 2014

Antonio Edmundo, 23 years old, is currently the director of the Movitel’s district center island Ilha de Mozambique, Nampula province. Just two years ago, he was only a house helper in the office this business center of Movitel, SA – a joint venture between Vietnamese company Viettel and Mozambique’s SPI Company ...read more

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Media inflation and its influence on the current environment | 01 September 2014

Kevin van Deventer, Group Head of The MediaShop takes a look at media inflation and its influence on the current environment ...read more

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[WeCare] Premier launch Blue Ribbon Bread in East London and King Williams Town | 01 September 2014

Premier, which produces and sells 500 million loaves of bread a year, today launched Blue Ribbon Bread in East London and King Williams Town as part of an investment into the Eastern Cape which exceeds R10 million. ...read more

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Sunday Times launches the Top Brands Conference | 01 September 2014

The inaugural Top Brands Conference took place today in Sandton, Johannesburg. The conference, brought to you by Sunday Times, aimed to start the conversation on how to create, build and share insight on brands and branding in South Africa ...read more

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South Africa’s favourite brands recognised | 01 September 2014

The 2014 Sunday Times Top Brands Awards ceremony was held today in Sandton with comedian Marc Lottering as the host. The awards ceremony now in its 16th year, is held in recognition of top brands in the business and consumer sector. ...read more

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3RC’s FutureFacts survey confirms that SA’s Teens prefer TV advertising | 01 September 2014

The FutureFacts survey revealed some surprises in terms of how teenagers prefer to be marketed to – they rate Television as the best way in which they want to be marketed to, followed closely by Face to Face. ...read more

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DMAB Newsletter August 2014 | 01 September 2014

Direct marketing news and articles from the Direct Marketing Advisory Board, UPU. ...read more

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Regus Express Hub at Copenhagen Airport | 01 September 2014

Regus Express Hub at Copenhagen Airport Offers Productive Place to Work, Meet and Freshen Up. New business and arrivals lounge concept will facilitate work on the move; showers and refreshments will restore tired passengers. ...read more

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World Panel Zambia, Ltd. celebrates official launch of Solar Chargers | 01 September 2014

World Panel Zambia Ltd. launched the durable World Panel solar panels that charge mobile phones as fast as a wall plug. COMESA free-trade group leaders, US embassy officers, African Development Bank officials and the CEOs of major Zambian mobile operators. ...read more

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New urban and street culture marketing conference | 29 August 2014

- breaks down the barriers between brands and culture.
Brands are looking for ways to build cultural relevance and currency. Culture creators are looking for ways to engage with brands and build cultural industry. ...read more

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ABF gets much needed sponsorship from OMG | 29 August 2014

The ABF is currently in its third year of hosting the annual Cape Town golf day. As sponsorships are critical to the success to these events, the ABF would like to acknowledge Omnicom Media Group (OMG) for generously sponsoring the dinner. ...read more

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Recruiting Excellence for Africa remains key for organisations | 30 August 2014

Multinational, regional or local employers attending the Careers in Africa Recruitment Summit in Johannesburg. ...read more

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Modernisation: Revamp your systems and raise your bottom line | 29 August 2014

At first glance, the Indian branch of famous global footwear brand Bata and the Democratic Republic of the Congo (DRC) banking system seem to have very little in common. Yet there is a common denominator between them: both Bata and the banks of the DRC have been undergoing the equivalent of an enterprise make-over: modernisation. ...read more

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DMA Counts Down to DMA2014 Annual in San Diego | 29 August 2014

As autumn approaches, the Direct Marketing Association (DMA) is counting down the top 10 opportunities and events featured at DMA2014, The Global Event for Data-Driven Marketers — held October 25-30 in San Diego. ...read more

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Interest in computer science dwindling | 29 August 2014

In a country already fraught with a lack of adequate IT skills, it is alarming to see that interest in science and maths at school level seem to be at an all-time low, says Richard Firth, Chairman and CEO of MIP Holdings. From 2009 to 2013, maths uptake dropped 21% and science fell by as much as 20% on a national level. ...read more

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Fast Company SA Appoints Contributing Editors | 28 August 2014

Seasoned industry editor and journalist Louise Marsland and consulting brand manager Anneleigh Jacobsen, have been appointed Contributing Editors to FAST COMPANY SOUTH AFRICA which launches in October in South Africa. ...read more

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The Importance of Being an Amateur | 28 August 2014

Professionalism is a key perception we like to project in our world of selling. And, for that matter, in any other profession, be it medical, legal, accounting. One of my favourite lines in the fantastical reality of American Beauty is Annette Bening’s OCD Carolyn, the estate agent’s emphatic assurance that “To be successful, one must project the image of success at all times.” ...read more

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Nedbank’s Home Loans Payment Solutions website offers guidance | 28 August 2014

Nedbank remains committed to helping clients facing financial hardship. In addition to traditional communication channels like branch and telephony, Nedbank Home Loans also provide a website that aims to educate clients about their options if they fall behind on the bond repayments. ...read more

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Top 10 risks worth considering when expanding into Africa | 28 August 2014

Africa’s emergence as a growth area is attracting interest from businesses all around the globe. South African businesses are showing particular interest as they are on the spot and might be supposed to have a built-in advantage. ...read more

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Facebook to Host Its First Ever African Hackathon at Loeries 2014 | 28 August 2014

As part of Loeries® Creative Week™ Cape Town, Facebook will host its first Creative Shop Hackathon in Africa on Thursday 18 September. A Hackathon is a workshop where teams collaborate to solve real-world business problems, usually while working against a tight deadline. ...read more

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[Campaign] When Words Fail, Music Speaks | 28 August 2014

Tapping into the insight that, no matter the situation, there is probably a song that expresses your feelings better than you would, FCB Cape Town developed this television commercial for Musica. ...read more

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[CaseStudy] BM Foods Sees The Light For Its Sales Operation | 28 August 2014

In 2006, BM Food Manufacturers (Pty) Ltd was a merger of two well established food manufacturers in South Africa: Bettafresh Prepared Foods and Mediterranean Delicacies. ...read more

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