Knowledge Library

Digital Strategist at The MediaShop looks at the Seven deadly sins of Programmatic

Digital Marketing

Cadreon, the digital planning and buying solution that integrates technology and data to deliver targeted audiences online, is the ‘saving grace of a failing digital plan, the silver bullet that magically turns visitors into leads’.

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Trade Mark Protection and Enforcement in Cyberspace

Laws and Regulations

The internet as we know it has undergone a remarkable change in the past year as a result of the Internet Corporation for Assigned Names and Numbers (ICANN’s) introduction of over a thousand new generic top level domain names (gTLDs).

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Latest Prosumer Report by Havas Worldwide Looks at Smart Consumption

Research - Trends and Insights

Global integrated marketing and communications agency Havas Worldwide has released its latest Prosumer Report, titled The New Consumer and The Sharing Economy, which reveals a global population in search of a better way of living and consuming.

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Top 5 Ways Brands Can Shape the DIY Phenomenon

Brand Marketing

From the big global players to the emerging online brands, everyone wants in on the DIY phenomenon. But it’s the brands that go beyond product customisation to embrace the creativity of the world around them in the most relevant ways that will win. By Added Value Group’s Katie Webbe.

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Adams & Adams drives intellectual property rights awareness

Laws and Regulations

All around the world, “the creative” is being talked about as an important and emergent part of the global economy. The creative sector is seen as an increasingly important generator of jobs, wealth and cultural engagement.

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Multichannel campaigns work


Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old. Just as you launch into your sales pitch on the airwaves, someone else lets loose with a catchy jingle on a cellular screen; and just as that message starts filtering through, the computer screen blinks as a new email arrives in the inbox.

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A regulatory checklist for SMEs

Digital Marketing

If you’re running a small business, you might feel overwhelmed by the many regulatory bodies and requirements in South Africa. From labour laws and tax regulations to municipal bylaws, health and safety regulations and consumer protection laws, you’ll be spending a great deal of your time simply trying to comply with a range of legislative and regulatory demands.

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Who’s in an audience?

Brand Marketing

When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done with careful consideration! Why? Because it will define the rest of your communications campaign.

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Industry Updates

The LaunchLab’s Pitching Den Offers Seed Funding for Local Entrepreneurs | 17 September 2014

The LaunchLab is an initiative of Innovus, Stellenbosch University’s Technology Transfer and Innovation Company, that allows entrepreneurs to accelerate their businesses to a new level. more

Mortimer Harvey expands into Africa and the Middle East | 17 September 2014

Mortimer Harvey, a Johannesburg-based, full-service, integrated communications agency today announced its expansion into Africa and the Middle East with the launch of Mortimer Harvey Africa Middle East and the opening of a regional office in Cairo, Egypt. more

SACBW goes from good to great at their annual congress | 17 September 2014

The SA Council for Business Women (SACBW) hosts their annual national congress and gala dinner on 13 September at Utopia Place in Pretoria. more

Deadline for the 2014 Assegai Awards extended | 17 September 2014

There's still time to submit your best direct marketing campaigns! The deadline for the 15th annual DMASA Assegai Integrated Marketing Awards has been extended to Tuesday 23 September 2014. more

Metal to the HR Pedal ~ HR’s role in driving growth within an organisation | 17 September 2014

Always keeping ahead of industry evolutions; the 11th Annual HR Africa Summit, incorporating the HRD Expo, will be hosted from 27 to 31 October 2014, at The Forum, The Campus, Bryanston, Johannesburg. more

[WeCare] Blue Ribbon Campaign gives back to Schools | 17 September 2014

Blue Ribbon Bread has donated about R350 000 worth of educational resources to Gauteng schools, which participated in its Packets of Goodness recycling campaign between April and August this year. more

[Campaign] 7DKS Turns Advertising into Entertainment | 17 September 2014

7 Different Kinds of Smoke recently turned traditional advertising on its head when instead of interrupting viewers with standard advertising, it transformed the promotion and production of popular TV series, Tropika Island of Treasure into a 360-degree trans-media entertainment campaign. more

LSM identifies the competitive advantages and tools of the world’s business giants | 17 September 2014

London School of Marketing identifies the competitive advantages of the world’s business giants and the tools used to define them. more

AVATAR awarded Brand South Africa digital account | 17 September 2014

Today Brand South Africa and AVATAR jointly announced the appointment of the Johannesburg-based integrated marketing company as its digital marketing agency. more

TBWA\Hunt\Lascaris Johannesburg number one in South Africa | 17 September 2014

TBWA\Hunt\ Lascaris\ Johannesburg has been ranked South Africa’s top performing advertising agency in the global Gunn Report. more

I've learned that making a 'living' is not the same thing as 'making a life' | 17 September 2014

If insurance is not already on students’ radar as a career choice, it should be. However, the mere word insurance makes people cringe when it is mentioned as a career pathway, but why? more

ADMA announces speakers for ADMA Engage 2014 | 17 September 2014

The Association for Data-driven Marketing and Advertising (ADMA) is pleased to announce the line-up for its Engage events in Sydney and Melbourne with senior executives from Airbnb, Nespresso, Spartez and BMO Financial Group keynoting. more

[Campaign] Innovative Campaign Grips SA Shoppers | 16 September 2014

An innovative campaign utilising social media, activations and public relations in Cape Town and Johannesburg has grabbed the imagination of shoppers. more

Redd’s New Crisp, Bold and Modern Packaging Design | 16 September 2014

Synonymous with crisp refreshment, Redd’s has refreshed the brand with the launch of its new packaging which is characterised by crisp, bold, modern lines taking its cues directly from the crisp golden liquid. more

Voice Recording via VoIP | 16 September 2014

Call recording is not just done by call centres anymore. Many businesses in various regulated industries, such as financial institutions like banks, brokerage firms and insurance companies, and public safety organisations like fire, rescue and other emergency services, are required to record their calls in order to comply with the law. more

Phoenix Distribution wins Logitech distribution rights  | 16 September 2014

Phoenix Distribution, Africa’s leading broad based IT distributor, has inked a distribution deal with peripherals vendor Logitech. The terms of the deal will see Phoenix distributing Logitech’s flagship offerings including mice, keyboards, Web cams, speakers and notebook accessories, in South Africa and across the African continent. more

Point Intern Programme: A Point of Difference | 16 September 2014

Launched in 2013, the Point Learnership Programme has far exceeded Point’s business expectations. In anticipation of recruiting new talent to develop, the company is now taking stock and refining the 2015 Programme. more

Visual content drives social media in SA | 16 September 2014

The number of YouTube and Instagram users in South Africa increased, respectively, by 53% and 65% over the past year, according to the findings of the SA Social Media Landscape 2015 study, released by Fuseware and World Wide Worx at a conference in Johannesburg today. more

Offer jobs, not just products | 16 September 2014

The conference was organised by Harambee, a non-profit that bridges the gap between job-seekers and the formal economy by providing psychometric testing, job-matching and training of young people for interviews and the workplace. more

Less than one month to the Integrated Marketing Communication Conference | 16 September 2014

With only a few weeks to go, the Integrated Marketing Communication (IMC) Conference is ready to take the stage at the Maslow Hotel on the 6th and 7th October 2014. more

[WeCare] International Animal Week 04 To 10 October 2014 | 16 September 2014

“We can all make a difference. Everyone in our country can contribute in some way to the welfare of the animals in South Africa.” more

Shaping the role of leaders in the Young Creative economy | 16 September 2014

As the Loeries roar into town this week, South Africa’s talented young creatives are on tenterhooks as they eagerly await the results of the Young Creatives Award. more

Zooming in on The South African Millennial | 16 September 2014

Cosmopolitan South Africa recently revealed the results of their #CosmoMillennials survey during events in Cape Town and Johannesburg. Partnering with Joan Snyder Kuhl, a New York-based Millennial expert and consultant, the survey of 3 400 respondents elicited over 34 000 open-ended responses with the aim to better understand the South African Millennial. more

adidas Originals AREA3 Broadsheet - Fifth issue on street this week | 16 September 2014

The fifth issue of the adidas Originals AREA3 Broadsheet will hit streets this week at all adidas Originals stores as well as selected retailers countrywide. more

Cinemark puts the Loeries Centre Stage | 16 September 2014

In partnership with the Loeries, Cinemark is hosting an exhibition of Loeries work in Cape Town from Wednesday 17 September to Friday 19 September. The exhibition will showcase some of the most innovative creations in the industry, giving viewers a chance to immerse themselves in works of some of South Africa’s top creatives. more

Local resident to judge at 2014 Loerie Awards | 16 September 2014

McDonald’s South Africa Senior Marketing Director Daniel Padiachy will be one of the key judges on the 2014 Loerie Awards Judging Panel. Being awarded this place on the exclusive judging panel recognises his position as a key influencer in the country’s marketing landscape. more

How to handle conflict in the workplace | 16 September 2014

People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, “You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you say about yourself”. more

Pendoring gala event will rock you | 16 September 2014

Rich rewards for the winning work of South Africa’s top advertising creatives, sizzling entertainment by Karen Zoid, Jay and Nandi Mngoma, a mouth-watering five-star dinner and goodie bags filled to the brim for each and every guest, to boot. more

Ineffective document destruction can cause ID theft | 16 September 2014

Businesses that fail to effectively dispose of documents containing personal details of customers and employees are placing these stakeholders at an increased risk of identity theft. more

[CaseStudy] Ocean Basket Turns 19 | 16 September 2014

With a starting capital of just R800, and despite a daunting set of obstacles and severe trading restrictions, the first Ocean Basket triumphantly opened its doors for business in 1995. more

Facebook celebrates and nurtures SA creativity with support of the Loeries 2014 | 16 September 2014

Facebook has a strategic partnership with the Loeries Creative Week 2014 in line with its goals of promoting positive engagement between brands and consumers in high-growth markets as well as helping people in Africa to connect with each other. more

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