Knowledge Library

Integrating Social Media into your Omni-channel strategy

Social Media

Omni-channel from a consumer viewpoint is the ability to have a seamless and consistent experience across multiple touchpoints, to engage with brands or to purchase a product.

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Bridging the divide between Customer Intelligence and Business Intelligence

Data Intelligence

The popular phrase “you scratch my back, and I’ll scratch yours” characterizes the relationship between a brand and a consumer. The more time and energy brands invest into understanding their customers, the more customers will feel valued and “give back” to the brands they love.

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Beating the digital innovators demands more than mere imitation

Digital Marketing

Brands that are starting to feel the competitive heat from multinational digital disruptors such as Uber, AirBNB, Amazon and Facebook need to embrace digital innovation as a core business capability if they are to compete effectively in the future.

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From Companystan to Customerstan

Customer Value Management

So many articles are written about the Customer and how to make him happier. These articles just tweak the same theme and play the same tune without understanding why true change is not happening.

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What content marketing can teach traditional news media

Creative Design and Copy

Times are tough for traditional news media. Newspapers and magazines are closing down in South Africa and abroad – and the pain isn’t limited to print. There is brutal digital competition for readers’ attention, not just from other publications but increasingly also from an unexpected direction – content marketing by companies in other industries.

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The good content test

Creative Design and Copy

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can’t all be Red Bull overnight, but while everyone tries to become a content publisher, let’s take a step back and look at what we’re doing.

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Companies to shift from bootcamp training to performance support

Internal Communication

The world of work is moving at an unprecedented pace. Millennials and new technologies are entering the workplace, customer expectations are rising, competition is becoming fiercer, and regulation in most industries is getting tougher.

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Maintaining focus amidst social media clutter

Social Media

Social media usage amongst millennials is a given, if you don’t embrace it you fall behind – fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space.

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Through the Eyes of the Iger

Social Media

According to techno-philosopher and popular YouTuber, Jason Silva, Instagram has given people the opportunity to experience moments and all their richness – capturing fleeting reality, crafting images with photo filters and publishing them for the world to see.

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Industry Updates

Decorex Joburg 2015: Connecting Designers with Design Lovers | 03 August 2015

In line with this year’s theme, ‘Home of Great Ideas’, Africa’s largest décor, design and lifestyle exhibition – Decorex Joburg – promises to bring design-hungry visitors more inspired ideas than ever before. more

Marvellous creations launches with a Bang on the Big Screen | 03 August 2015

Cadbury Dairy Milk launched the new Marvellous Creations chocolates with an explosive and larger-than-life cinema campaign. Always better on the big screen, the delicious new variants Jelly Popping Candy and Cookie Gummy Crunch left audiences’ mouths watering. more

FCB South Africa Wins SA Tourism Account | 03 August 2015

In one of the most prestigious – and biggest – account moves this year to date, the agency widely regarded as responsible for building many of South Africa’s iconic brands has been tasked with building on the country’s already impressive reputation as a tourism destination. more

Dentsu Aegis Network acquires two leading agencies | 03 August 2015

Dentsu Aegis Network today announces the acquisition of two leading media buying and planning agencies in Ghana, Adams Media Ghana Limited and Premier Media Company GH Limited (“Premier Media”). more

Closing The Curtain On Counterfeiting | 03 August 2015

Counterfeiting, often described as “the crime of the 21st Century”, has become a lucrative underground business around the world. The counterfeiters’ modus operandi is to manufacture goods, often of an inferior quality, and use others’ intellectual property rights on goods without the proprietor’s permission more

Bumper year for Loeries® entries | 03 August 2015

The Loeries®, the premier accolade across Africa and the Middle East that celebrates our region’s rich and diverse creative talent, has announced a significant increase in entries in 2015, with more than 2,600 professional entries vying for the coveted accolade in various categories. more

The Beat Sunday Titles newspaper soon to hit the press | 03 August 2015

The Beat is distributed door to door to media agencies countrywide. The first issue focussed on the mass market revealing fascinating insights into the Kasi consumer and provided advertisers with an understanding of how to target this valuable market in which Ads24 has an impressive foothold and reach. more

FCB Wins Global Hero Masterbrand Contract | 03 August 2015

FCB Zürich has beaten the competition to secure a global contract as the new advertising agency for the Hero Group, a Swiss-based international food company. more

Building an international business that funds itself from the outset | 03 August 2015

Over the past three years, we grew our organisation into a healthy South African business, before spreading our wings with our offshore expansion plan. Today, we have practices in the UK, Middle East and Australia, with plans to expand to the US next year. more

AMASA workshop new dates announced | 03 August 2015

The Advertising Media Association of South Africa (AMASA) is excited to announce that the sought after Annual Media planning Workshop has now been confirmed to take place on the 18 - 21 February 2016. more

The Feminine Plural And Today’s Archetypes | 03 August 2015

Today’s women have little in common with the figure of the typical housewife who dominated the 1980s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women. more

FCB Joburg Tasked To Boost Awareness for Market’s Number 1 | 03 August 2015

The reality is that Perfect Touch’s users – men and women between the ages of 15 and 50 from the LSM 7-10 groupings – select the brand with over 30% share of the hair styling market based on colour and packaging, not name. more

Women empowerment is critical | 03 August 2015

This weekend, marks the beginning of Women's Month – where the nation will commemorate the historic march of 1956 which became a turning point in the role of women in the struggle for freedom and society at large in South Africa. This march will always be a key milestone in South Africa’s road to freedom. more

The secret to a creating a top-ranked Facebook page in SA | 03 August 2015

After analysing the top 200 brands on Facebook, social media agency, Haveyouheard, pegged Jameson Irish Whiskey as SA’s top performing brand. more

Top 5 Brands with a Cultural Mission | 31 July 2015

Culture should be an integral part of a brand’s agenda. Those with a cultural mission will authentically talk to consumers in the conversations that matter to them most. more

The Redzone joins forces with the Financial Mail | 31 July 2015

The new partnership sees the Redzone website taking up residence in the ‘Media & Advertising’ section of the Financial Mail website. The improved Redzone website will provide daily media, marketing, advertising, branding and PR news as well as corporate membership packages. more

Enhancing Security with a Quick Checkup | 31 July 2015

We want everyone to have a safe experience on Facebook. That’s why we have dedicated teams and intelligent security systems working around the clock to help keep your account secure. more

Designing an Effective Enterprise and Supplier Development Strategy | 03 August 2015

As per the Revised Codes of Good Practice, the Enterprise and Supplier Development (ESD) element forms 40% of the revised B-BBEE scorecard. more

Design School of SA dresses students for success | 31 July 2015

The art of dressmaking is seeing a revival in interest from emerging young designers who want to enter the industry well equipped with a depth of garment construction skills. more

Ster Kinekor Entertainment teams up with Primedia Unlimited to reach gamers | 31 July 2015

Ster Kinekor Entertainment’s Gaming division has launched its latest instalment of the Batman Arkham series: Batman™ Arkham Knight with assistance from Primedia Unlimited’s TLC and Salon Media businesses. more

Momentum Health more than doubles in size | 31 July 2015

At the recent Momentum Health financial roadshow results revealed that this open scheme has more than doubled its membership over the past decade. Now ranked as the third largest open medical scheme in SA, its age profile is also the lowest amongst the top 10 biggest open schemes in South Africa. more

Is distribution ready for Cloud ERP | 31 July 2015

Wholesale distribution is an established, complex and dynamic business where distributors must balance a number of competitive challenges to meet the ever-fluctuating customer demands. more

Samsung shines at 30th Mail & Guardian Greening the Future Awards | 30 July 2015

Samsung Electronics Africa walked away with an accolade at the Mail & Guardian Greening the Future Awards in Johannesburg recently. more

To FaF or not to FaF? There is no question | 30 July 2015

In an information saturated world, hard selling and cold calling are beyond redundant and can present a significant risk to businesses if pursued incorrectly. more

Key criteria for hosted business continuity | 30 July 2015

The adoption of cloud computing models is revolutionising how IT is procured and used—and also how organisations ensure business continuity. However, says Sasha Malic, Head of Availability and Hosting Services at ContinuitySA, the two should not be confused. more

South Africa gets ready to shine at Showbiz Entertainment Arts Expo 2015 | 31 July 2015

Taking place at Museum Africa Newtown, Johannesburg on 4 & 5 September 2015, the SEAexpo 2015 brings together South Africa’s greatest talents in performance, art and entertainment. more

Adapt IT invests in third Knowledge Centre | 30 July 2015

Adapt IT has opened its third Knowledge Centre at the Rusthof Secondary School in the Western Cape. This brings the company’s total knowledge centre investment to R1,6 million, after investments in Amaoti and Olievenhoutbosch in 2013 and 2014 respectively. more

Port Elizabeth Express local newspaper grows to 100 000 copies | 30 July 2015

The Ads24 local title Port Elizabeth Express (PE Express) has extended its reach in the Eastern Cape. Already the largest local title in the province, it will increase its print run from September 2, 2015 from 90 000 to 100 000 copies weekly. more

Is disruptive technology driving innovation or causing chaos? | 30 July 2015

The only constant is change and today this has never rung truer. We are in an age of change where disruptive technologies are not only changing lives, but transforming markets. more

Three reasons not to miss the 2015 IPRA World Congress | 30 July 2015

The 60th International Public Relations Association (IPRA) 2015 World Congress and Exhibition is taking place in South Africa in September. It is set to be an exceptional event including exciting speakers and new concepts that simply cannot be missed. more

Research shows no one-size-fits-all solution for building a website | 30 July 2015

There are countless options for building a website, but what option can provide the most value? New research conducted by Clutch, the leading source of web designer reviews, breaks down the capabilities, limitations, and costs of using different solutions to build a website. more

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