Knowledge Library

The New CMO Guide


A Handbook for Marketing Leaders. Position yourself to hit your most audacious goals in your new role.

Share The Knowledge
Cross-Channel Marketing


New eBook! Give credit where it’s due with marketing attribution. Giving credit where it's due: Marketing attribution in a cross-channel world.

Share The Knowledge
Facebook Advertising by the Numbers


What are the latest trends in retargeting on Facebook? When should advertisers be using Facebook on desktop or mobile? Get all the insights from our Facebook by the Numbers 2014 report, hot off the presses and ready for download.

Share The Knowledge
2014 Publishers Survey Report


Engaging audiences with targeted and personalized email content can create new revenue opportunities for publishers. Yet key findings from a recent FOLIO survey, sponsored by Lyris, indicate publishers are still grappling with digital messaging fundamentals.

Share The Knowledge
10 tips for keeping your data safe in the cloud

Data Intelligence

If you choose a credible cloud software provider, it will host your accounting or payroll applications and data in a secure data centre underpinned by world-class technology. This will free you from doing backups, buying and installing new versions of the software, and fencing your data behind high security software.

Share The Knowledge
Three Tips To Cache Those Typos

Creative Design and Copy

You saw it, didn’t you? Even if spell check didn't. You can't ignore that single, pesky mistake. It bothers us. What bothers us even more is that we tend to spot others’ mistakes more quickly than we spot our own. Why is this?

Share The Knowledge
How to build a breakout brand as a writer

Creative Design and Copy

Your brand is the emotional and psychological relationship with your readers. It’s your identity as a writer, the image a reader holds of your work in their mind.

Share The Knowledge
15 Top Tips For Writers On Social Media

Social Media

Building a social media platform is vital for any writer, but getting started can be overwhelming and frustrating. You spend hours writing a post only to get three views - one is your mother, the other is from your bestie and the last is someone who made a typo in their Google search.

Share The Knowledge
Value of Belonging: the Orphaned Customer

Customer Value Management

Humans want to belong to or be associated with: a group (religious, political, school, charity, travel), a social organisation (Facebook, LinkedIn, college groups, user groups), to a product or company, to their family and friends. Belonging means acceptance as a member

Share The Knowledge

Industry Updates

Strong Lower-Segment Property Price Growth | 27 March 2015

Luxury lifestyle estates are increasingly benefiting from a growing number of buyers moving up into the higher-value markets. Estimates reflect around 318 000 residential properties within secure gated communities, with a combined value of R643 billion at an average of R2 million per property more

TBWA gearing up for rise of Africa’s creatively led ad industry | 27 March 2015

TBWA Africa is putting further energy behind one of its key organisational goals – getting future-ready in time for the imminent emergence of Africa’s new, creatively led advertising industry. more

Avoid the April time crunch | 27 March 2015

The December holidays may be a distant memory, but with Easter just a month away, businesses of all sizes and from all sectors should be preparing to meet another business slowdown head-on. more

OnePoint Global Tells Industry "Don’t Compromise" | 27 March 2015

OnePoint Global, providers of the most powerful mobile and online survey technology, is calling on the industry to use mobile to the fullest of its capabilities by creating stunning and engaging mobile surveys that display perfectly on any device. more

The AIP to create ‘Lokal’ newswire in collaboration with OMG | 27 March 2015

The Ole! Media Group (OMG) and the Association of Independent Publishers (AIP) are collaborating to launch a syndicated digital news service – SA-Lokal News Network. more

Why global retail success means going very local | 27 March 2015

As the Internet’s reach expands worldwide, competition for retailers is flattening as it’s now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with these foreign audiences. more

Continental Outdoor celebrates past and present creativity with the Loeries | 27 March 2015

Continental Outdoor, as the Loeries Out of Home sponsor for the second year, has taken a walk down memory lane to celebrate outstanding Out of Home creativity from the past. more

Failure Is Key To Business Growth & Success | 27 March 2015

If failure is necessary to achieve growth and innovation, how then do managers and leaders need to act to truly embrace this conflicting new business imperative? more

WTM® Africa 2015 is ready to Showcase Africa to the World | 27 March 2015

Internationally acclaimed Travel Dudes and iambassadors will discuss how international travel bloggers are changing the media landscape and how the travel industry can collaborate with bloggers to promote a destination. more

The Future Of Travel Is Now | 26 March 2015

Digital agency Fogg has released its latest case study about an exciting new activation which will get the travel industry to rethink travel altogether. more

Webfluential merges with Retromedia, expands product offering | 26 March 2015

Webfluential, the powerful platform that connects brands with consumers through credible influencers, has merged its South African business with Retromedia, the digital media buying service, appointing Kirsty Sharman to assume overall leadership of the new entity. more

FASTWEB selects Ruckus to Outfit World’s 3rd Largest Exhibition Center | 26 March 2015

Ruckus Wireless, Inc. has announced that FASTWEB, has selected and deployed one of the most advanced indoor/outdoor Ruckus Smart Wi-Fi networks in the world, providing high-capacity, high-speed public access and innovative Wi-Fi location services throughout the Fiera Milano more

2015 Is Shaping Up Into ‘The Year Of Enrichment’, Why? | 26 March 2015

Strategic marketing consultancy, Added Value, is describing 2015 as ‘The Year of Enrichment’. In this article, it details three of the six cultural themes that have led to this description, and highlights how they can impact brands. more

IAEE Extends Benefits to the United Arab Emirates | 26 March 2015

The International Association of Exhibitions and Events™ announces the addition of its latest chapter in the United Arab Emirates, the IAEE Arabian Gulf Chapter. IAEE has entered into agreement with Nasaafir, an organization based in Dubai, to operate the CEM Learning Program in the GCC more

TEAMtalk media represent Barclays Premier League audio | 26 March 2015

TEAMtalk media, a subsidiary of the Ole! Media Group (OMG), has announced a partnership with the world’s biggest sports radio station, talkSPORT, which will see TEAMtalk media distribute audio rights across Sub-Saharan African markets. more

Mindpearl shortlisted for the 2015 Women in Business Awards in Fiji | 26 March 2015

Mindpearl, award winning international contact centre outsourcer, recently attended the Women in Business (WIB) awards in Fiji held in March 2015. This premier event is a notable part of Fiji’s business calendar. more

The On Air Radio Conference is a must attend event | 25 March 2015

Internet radio vs Broadcast radio - some see Internet radio as the next big thing – a new way of delivering content to a very broad audience. Others see it as being limited and not a viable business opportunity. more

Choosing the right VoIP solution | 25 March 2015

Many organisations that have not embarked on a journey from traditional PSTN phone lines to VoIP are looking to make the change to take advances of the numerous benefits of this technology. more

Record Year for Havas Group Globally & Locally | 25 March 2015

Results out of Paris show the Havas Group has grown a staggering 5.1% to €1,865 million over the last year with an income from operations up 14.1% to €263 million, while South African growth is upwards of 20% over the last year. more

Digital media planning now freely available to SA marketers | 25 March 2015

IAB SA, Effective Measure and global media advertising software and solutions supplier, Telmar, have collaborated to bring media planners a new internet planner on the Telmar dashboard. more

An eye-opening experience for international journalists | 25 March 2015

International journalists from China, Kenya, Ghana, Nigeria and the UK were hosted by Brand South Africa on a week-long media tour. The media tour aimed to showcase South Africa's competitiveness as well as the relevant policy actions around country's implementation of the National Development Plan. more

The Cinema Medium: The Portal to the Future | 25 March 2015

With the next Screen Advertising World Association’s (SAWA) showcase imminent at Cannes Lions 2015, it is worth reflecting on the highlights from the last one. “Back to the Future” was the theme of SAWA’s annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014. more

Ads24 goes Native | 25 March 2015

Ads24 have launched a native advertising campaign offering clients an additional 10% discount to introduce them to this new offering. more

On the job gaming efficient for soft skills training | 25 March 2015

The world of C-Suite leadership is a lonely space. Those whose titles start with the letter 'C', such as Chief Executive Officers, Chief Operating Officers and Chief Information Officers carry the ultimate burden of responsibility and risky decision-making rests on their shoulders. more

Q & A with Liz Wiseman on her Multipliers Leadership Formula | 25 March 2015

Liz Wiseman’s research has shown that leaders who demonstrate “Multiplier” behaviour are more successful than those that diminish the ability for people to perform to their best. With this in mind I have made it my business to intently observe leadership and management behaviours and the resultant consequences. more

Enterprise mobile apps need to be as consumer apps | 25 March 2015

Companies that want to drive the best results from mobilising their business processes need to give their employees access to apps that are as simple, attractive, integrated and rich as the consumer mobile apps they use every day. more

Onitsuka Tiger conveys Inner Confidence in new S/S Campaign | 25 March 2015

“A Product of Inner Confidence” is the new global brand communications platform for Onitsuka Tiger, the Japanese sports lifestyle brand. more

The Extension boosts collaboration, business incubation | 25 March 2015

The costs associated with setting up an office, in the right location, are often too steep for small businesses, startups and entrepreneurs. Infrastructure and rental costs can be crippling for small companies and individuals wishing to start a new business. more

More Submissions, More Quality Entries for PRISM Awards 2015 | 25 March 2015

The 20% increase in submissions, the improved quality of entries received, as well as the extension of categories beyond South Africa, firmly entrenches the PRISM Awards as the most sought-after awards in public relations and communication on the Continent. more

New Educational Resources for Facebook Marketers | 25 March 2015

At Facebook, we're working to provide resources and tools that help every marketer, including the two million businesses advertising on Facebook, grow their business. Earlier this year we launched Ads Manager app to help businesses manage their campaigns on the go. more

Product Mix strategies need to change in a slow market | 25 March 2015

When category growth is slow and the market is not growing at a fast pace, brands and retailers face a huge challenge getting their overall product and range mix right. more

More news


Toniq @brandeffervesce

Luisa Mazinter @Lumaz

Winnifred Knight @WinnifredKnight

The Marketing Site @themktgsite

Popular Posts

Popular Topics


New to the community

gallant7 guarding india p
Castor Networks
Travel abroad,flights Res
Fezekisa Communications

Connect with us

A Fact a day from Eighty20