Knowledge Library

How to create content that connects

Business and Marketing Strategy

This is the golden age of content marketing and nowhere is this more evident than in digital. Content marketing allows brands to go beyond the product push to entertain, enlighten and seduce audiences with useful information aligned with the brand’s strategy and target market.

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Three key leadership challenges for modern communicators

Leadership Articles

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis - these factors and more combine to create a highly volatile and increasingly complex decision-making environment.

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5 ways to take employee engagement to the next level

PR and Communications

Your employees are directly linked to your business’ success. For your employees to take your customer’ experience to the next level, they need the skill, knowledge, capability and passion.

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Value Creation: The Definitive Guide for Business Leaders

Customer Value Management

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition.

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20 Predictions for Native Advertising in 2016

Research - Trends and Insights

Welcome to the first ever edition of our new annual e-book: 20 predictions about native advertising. We have sought out 20 outstanding experts in the field of native advertising to help us understand the ramifications of the year 2016.

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Native Advertising Trends 2016

Research - Trends and Insights

140 magazine executives from 39 countries across the Globe have been kind enough to answer the questions in our survey and we are thrilled to share the insights with you.

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Do’s and Don’ts of digital marketing

Digital Marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

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#CX: The New Business Frontier

Leadership Articles

Why customer experience? Why now? Because we have entered an age when focusing on customers is more important than any other strategic imperative.

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A Few Simple Steps to Start Your Bright Freelance Designer Career

Creative Design and Copy

So…you want to become a designer? Uhh…quite glamorous! An independent person, guided by inspiration…is it what you’re striving for? If the answer is “yes”, then the following article is just for you.

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Industry Updates

#PovertyPorn or #SympathySleepout? | 29 July 2016

Social media buzz about #CEOSleepout2016—which sees South African CEOS sleep outside in the winter cold to raise funds for charity and create awareness about homelessness—shows that the road to brand reputation hell is often paved with good intentions. more

16 winning shopper marketers who will enhance your 2017 ROI | 29 July 2016

Tough times demand very astute reading of the signals and our 16 presenters have proven over and over again that they know how to translate research data into astute insights leading to enhanced offerings and communications. more

Primedia Outdoor Botswana celebrates as Botswana turns 50 | 29 July 2016

Primedia Outdoor Botswana, voted Best Outdoor Company in Botswana for a number of consecutive years, has joined the ‘BOT 50’ Celebrations. more

AI set to disrupt business | 29 July 2016

Smart businesses will move quickly to harness artificial intelligence, as they have done with every disruptive technology in the past says Interactive Intelligence. more

Vox Telecom Collaborates with Ruckus Wireless | 29 July 2016

Integrated and ICT Infrastructure provider, Vox Telecom, has entered into a strategic collaboration with Ruckus Wireless, Inc. to provide its customers across business and consumer segments with an integrated Wi-Fi solution offering for existing and new market requirements. more

Xero match for Yoco | 29 July 2016

Small to medium-sized businesses (SMEs) can now operate from anywhere with Xero's cloud-based accounting software and Yoco's mobile point of sale. more

Best and Brightest Solutions to SA’s Safety Issues | 29 July 2016

Imagine street lights that switch on when something moves. Or a fire hydrant that warns the municipality when it’s faulty. Or a truck strap that alerts the driver when a load is loose. more

Industry heavyweights to judge Loeries® | 29 July 2016

Winners of the 2016 Loeries® Awards will be determined by a hand-picked panel of judges, with the panel for the Digital and Interactive category recently being announced. more

Is workplace design really a marketing function? | 29 July 2016

If your brand is going to deliver on the brand promises it makes, your company needs to take care of what’s going on behind the bright shiny facades of your shopfronts and corporate HQ. more

How Email Marketing Fits with Small Business | 29 July 2016

Email marketing is one of the most valuable ways for a business to build branding and connect with customers or prospective customers. But when it comes to email marketing software, one size does not fit all. more

Is Olympic sponsorship a marathon or a sprint? | 29 July 2016

In the lead-up to the London Olympics in 2012, 22% of Australians readily associated one or more companies with the Olympics. Once the Games started, this bounced sharply to 33% during the July-September quarter. more

Sage Builds on the Office 365 Platform | 29 July 2016

Sage, the market leader in cloud accounting software, today announced at Sage Summit 2016, the world’s largest gathering of entrepreneurs and business builders, an extension to its existing partnership with Microsoft. more

New Radio Station hits the Airwaves | 28 July 2016

New community radio station, Sunshine Radio 100.6FM, has hit the airwaves on the West Coast, Swartland and Cape Metropole. Broadcasting from Yzerfontein and Riebeek Kasteel, the station aims to fill a gap in the market for 35+ audiences. more

Presto Academy launches four Matric Study Guides | 28 July 2016

Presto Academy is a student-run educational resource provider that produces study guides written by top South African students for fellow students. more

People analytics: HR and Geeks are working together | 28 July 2016

At Sage Summit, the world’s largest gathering of entrepreneurs and leaders of Small & Medium Businesses. I am presenting on how a modern Payroll/HR and Talent Management suite helps businesses leverage the latest HR trends. more

Primedia Outdoor loves billboards that save the world | 28 July 2016

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor’s billboards and bus shelters to highlight the problems around drug abuse; a campaign that may run again later this year. more

FAIRLADY Women of the Future Awards 2016 finalists | 28 July 2016

The calibre of entrepreneurs who entered the 2016 FAIRLADY Woman of the Future and Rising Star awards is truly awe-inspiring. The search called for entries from female entrepreneurs who have created successful businesses. more

First speakers announced for MMA SA Forum | 28 July 2016

The Mobile Marketing Association of South Africa (MMA SA) invites you to join us for our one-of-a-kind Forum, on Thursday 18 August 2016. more

Shopper Insights 2017 | 28 July 2016

Tough times demand very astute reading of the signals and our 16 presenters have proven over and over again that they know how to translate research data into astute insights leading to enhanced offerings and commuications. more

Unlocking the online parent audience in South Africa | 28 July 2016

The IAB recently polled over 5,000 parents across their publisher base on both web and mobile devices in order to get a better understanding of the parenting market as a premium display audience. The result is an in-depth analysis into the needs and behaviours of parents online. more

Why Pokémon GO is a security risk to your company | 28 July 2016

Doros Hadjizenonos, Country Manager at Check Point Software Technologies South Africa examines the mobile security implications of the wildly popular mobile augmented-reality game – and how these can be addressed. more

Vuyokazi Sodo Vega’s top honours student | 28 July 2016

Sodo says she was hooked after those three months working in Holland with a firm where “innovation is a lifestyle”. The firm dealt entirely with clients from high-end fashion houses and fashion boutique outlets, interior design houses, as well as web and film production companies. more

Airport Ads® Consumer Profile | 28 July 2016

When it comes to targeting an upper income consumer within an ideal environment, Airport Ads® offers a range of opportunities for brands wanting to access and influence key decision makers, business executives, luxury travellers and tech-savvy passengers. more

Distell triumphs with three trophies at 2016 IWSC in London | 28 July 2016

Distell brands have made a clean sweep at the 2016 International Wine and Spirits Competition in London bringing home no less than three trophies for Best Worldwide Brandy, Best Cognac and Best Vodka. more

Facebook Q2 2016 Earnings Ad Highlights | 28 July 2016

More than 1.7 billion people now use Facebook each month and 1.1 billion each day. more

Full-speed ahead for Sage X3 with key partnerships and integrations | 28 July 2016

Sage’s enterprise cloud business management solution shows continuing momentum, gaining traction through new cloud release and the development of a fast moving ecosystem more

Joe Public wins The Times Creative Challenge for POWA | 28 July 2016

The Times Creative Challenge invites agencies across South Africa to create full-page, full-colour tactical print ads for their clients’ brands, based on the stories featured in the newspaper. more

Opening Ceremony of New Development Bank First Annual Meeting | 28 July 2016

In his opening speech, Vice Premier of the People's Republic of China Mr. Zhang Gaoli expressed confidence that the NDB will benefit all BRCIS nations as well as other developing countries. more

Nuance - Voice Biometrics Conference Africa | 28 July 2016

The forum was held to help South African businesses understand how voice biometrics can transform businesses and offer an exceptional (and secure) customer experience. more

Brand South Africa to host inaugural Nation Brand Forum | 28 July 2016

Brand South Africa will on Wednesday 24 August 2016 host the inaugural Nation Brand Forum to reflect on how to strengthen collective efforts to position the South African nation brand as a globally competitive destination. more

CEM Summit Leads the Way for the African Customer Experience Industry | 28 July 2016

Since inception, the first of its kind Customer Experience Management Summit has more than doubled in size and is now the largest CEM conference in Africa. The event is taking place at the new Century City Conference Centre in Cape Town on the 17th and 18th August 2016. more

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