Knowledge Library

Protecting a big data environment

Data Intelligence

Prevention is always better than cure when it comes to information security, particularly when dealing with today’s big data environments that see a flood of data drowning the enterprise on a daily basis.

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Leadership skills should remain fine-tuned

Leadership Articles

“Educating management or leadership is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error,” says Val Bourdos Nichas, owner of VBN Consultants.

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How content marketing bolsters corporate branding [infographic]

Brand Marketing

The infographic below, created by Zeno, highlights seven ways to improve your corporate branding strategy. The steps outlined in the infographic focus largely on traditional corporate branding and marketing tactics.

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Privacy, Dark Social & ROI

Research & Insights – Kathryn Kure

Lars Basche, EMEA Digital Lead at Text100 Global Communications spoke to Kathryn Kure of Data Myna about privacy and dark social media, consumer rights, branding and many other items relating to social media marketing and analytics.

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Shift your Webinars from Presentation to Conversation


Download this white paper, "Drive Interactivity and Engagement in Your Webinars,” and explore four categories of tools that will enable you to shift your webinars from one-way presentations to interactive conversations.

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10 Tips for Using Email to Drive Mobile Engagement


Learn how to deliver an improved experience across email, SMS and mobile apps. Many companies struggle with delivering a seamless mobile browse-to-buy experience, while lacking the integrations to capture behaviors and optimize interactions across email, SMS and mobile apps.

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Retailing: Embrace showrooming to ensure customer loyalty

Retail Marketing and Sales

As trends like online shopping, smartphones and social media have matured, so has the way in which customers research and purchase products and services.

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25 Loyalty and Engagement Stats You Need to Know


To connect successfully with end users, you must have a firm grasp on their needs, their perceptions about loyalty, and what they hope to take away from such a program. The average American household belongs to 21.9 loyalty programs, yet is active in fewer than 10.

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The Evolving Digital Shopper’s Search


While sponsored retail search listings have been around for a while, their omnipresence is now rapidly growing. This is not yet a mature industry, and many changes are likely to occur over the next few years.

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Industry Updates

Local production company makes history at Emmy® Awards | 26 November 2014

Local production company, Diprente, made history at the 42nd International Emmy® Awards – hosted in New York on 24 November – when its series, Late Nite News with Loyiso Gola (LNN), was nominated in the category of Best Comedy. more

IAEE Rocks Out for A Place Called Home | 26 November 2014

The International Association of Exhibitions and Events™ (IAEE) gears up for its sixth annual Humanity Rocks: A Celebration with a Cause to be held 10 December during Expo! Expo! IAEE's Annual Meeting & Exhibition 2014 in Los Angeles, Calif. more

The SAARF RAMS 2014 Release (No 5) | 26 November 2014

The South African Audience Research Foundation (SAARF) invites everyone who would like to attend the forthcoming SAARF RAMS 2014 Release 5 on Thursday, 4 December 2014 at the Bryanston Country Club. The presentation will start promptly at 09:30 and will last approximately an hour. more

The Cascade of data according to Tumi Mokgadinyane | 26 November 2014

It's important to take a step back and understand that data is data. Whether you’re using AMPS’s ‘any research’ function to filter out insights, looking at consumer behavioural and attitudinal views, or using it to simply put a media strategy together to justify media selection more

[WeCare] GSMA joins forces with Child Helpline International | 26 November 2014

The GSMA has marked the 25th anniversary of the United Nations Convention on the Rights of the Child (CRC)1 by forming a partnership with Child Helpline International (CHI) to protect young people and safeguard their right to be heard more

Without Systems your Business is managing you | 26 November 2014

Systems is the most misunderstood area of business. Yet it’s one area that’s paramount to implement. Systems at every level of the business will make you and your team more empowered and committed. Systems will dramatically increase your business’s productivity and profits. more

Continental Outdoor Ignites the streets of Malawi | 26 November 2014

Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi. The erection of these world-class advertising structures into Blantyre and Lilongwe has injected a renewed interest in the Malawi consumer market from marketers. more

2015 Eat Out magazine on sale now | 26 November 2014

The 2015 edition of the annual Eat Out magazine, South Africa’s most trusted and comprehensive restaurant guide hit news stands across the country in November. more

[Campaign] See you in Dubai! | 26 November 2014

Emirates and Dubai’s Department of Tourism and Commerce Marketing (DTCM) today launched a new global campaign that celebrates different facets of Dubai. more

Lange Strategic Communications extends capabilities in Africa | 26 November 2014

Lange Strategic Communications, the only Southern Africa partner of the WORLDCOM Public Relations Group, today announced its extended capabilities in Africa with the addition of PFC Africa Communications, in Lagos, Nigeria to its network. more

SouthernX enters the South African market | 26 November 2014

SouthernX is the recently launched local private ad exchange. Going live a month back, and positioned as a coalition of local publishers creating a media marketplace, SouthernX is open for business with a focus on value to both publishers and advertisers. more

[WeCare] Spur Foundation Toy Drive: The Season of giving at Spur | 26 November 2014

The festive season is the season for giving, while spending time with family, enjoying ample entertainment and receiving gifts galore. The sad thing is that there are so many children who will not be receiving gifts or love this festive season. more

Digital technology app developed to celebrate all that is Wits | 26 November 2014

The Joburg Centre for Software Engineering (JCSE) together with its High Maturity software development unit has collaborated with advertising agency King James II to create a website and app called ‘This is Wits’. more

Marketing for entrepreneurs: start here | 26 November 2014

Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don’t have the time, or they don’t know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities for business growth. more

Is Facebook about to commit a huge mistake? | 26 November 2014

Facebook has recently announced that it intends to launch “Facebook At Work” in an attempt to respond the growing membership of LinkedIN and the popularity of file sharing and other office products produced by Microsoft and Google. more

LSM names the top 4 challenges facing online students | 26 November 2014

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article outlining the top four challenges that online students face. more

Heritage ad posters now available online | 26 November 2014

The Visual Brand Exhibition opened to glowing reviews at The Gordon Institute of Business Science (GIBS) during Brand Week, more than 120 exhibits were brought together by Brands & Branding, The Brand Museum Project and a variety of contributors from the advertising and branding communities. more

Industry experts and SMEs share knowledge at latest TECOM SME Builder | 26 November 2014

TECOM’s Education Cluster recently hosted the latest in the tri-annual series of TECOM SME Builder events, designed to provide start-ups and small and medium enterprises (SMEs) with a valuable opportunity to connect with and hear from leading industry experts. more

7.7 million People recognise the power of Media24’s Sunday Titles | 25 November 2014

Ads24 ran an innovative competition to re-enforce the message among media agency professionals about the power of Media24’s Sunday newspaper titles, which reach 7.7 million readers each week from varied markets, allowing access to a great diversity of people from different cultural backgrounds more

GSMA Launches Mobile World Congress Shanghai 2015 | 25 November 2014

GSMA rebrands Asia event under Mobile World Congress banner, providing leading global showcase for industry players, enterprises, brands and tech-savvy consumers. more

Professionals Talk About Panasonic's 4K Solutions | 25 November 2014

While it's easy to assume that it merely describes a more beautiful TV picture, it actually has a much deeper meaning. In this video, President Yoshiyuki Miyabe of Panasonic AVC Networks Company tells what to look for in the world of 4K. more

Elitecore wins Deloitte Technology Fast 50 Award | 25 November 2014

Elitecore wins the prestigious industry recognition of being ranked 34th in Deloitte Technology Fast 50 India, 2014, a ranking of the 50 fastest growing technology companies in India. The rankings are based on percentage revenue growth over three financial years; Elitecore grew 181% during this period. more

Pyrotec PackMark ensures increased production uptime | 25 November 2014

Pyrotec PackMark, a leading privately-owned South African product identification solutions provider, offers service contracts and hiring of equipment to their clients to assist with labelling, coding and printing needs for production lines. more

YooMee Cameroon: M. Emmanuel FORSON in YooMee Group | 25 November 2014

YooMee, an Internet service provider and the first operator to launch 4G in Cameroon, continues its expansion in sub-Saharan Africa with the launch of the first 4G LTE network in Ivory Coast. more

MWEB WiFi taps into the future of wearable tech | 25 November 2014

Against the backdrop of an ever-evolving technological landscape, MWEB WiFi is moving with the times in a refreshingly fashionable way. more

What makes a great client service person? | 25 November 2014

Chris Midgley, Strategist with Blast Brand Catalysts, considers the characteristics that make a great client service person and what traits should be considered when hiring. more

Samsung Launches Mobile Brand Page on Tumblr | 25 November 2014

Samsung Electronics has announced the launch of its Samsung Mobile brand page on Tumblr, a social media initiative dedicated to sharing forward-looking stories on categories such as technology, science, people, art & design and lifestyle. more

IFEA 2014 delivers world-class food and drink expo for global market | 24 November 2014

The only global trade event of its kind on the African continent, IFEA 2014, held from 05 to 07 November 2014 at the Sandton Convention Centre in Johannesburg, ended on a high note with feedback from exhibitors and visitors alike indicating the success of the second instalment of this exciting international food and drink exhibition. more

Empowering South Africa through technology | 24 November 2014

A large number of South African corporates are involved with an array of CSI and community based projects, and rightly so as those projects form part of a necessary and significant strategy to moving the country forward. more

Asset Finance: Purchase or Pay-Per-Use? | 24 November 2014

Arranging finance for business equipment can seem like a daunting task. However, it doesn’t need to be. There is a range of flexible asset finance solutions to suit every organisation, and some, more than others, offer sound opportunities to put working capital to better use. more

Ocean Basket's Big Catch - A Brand New Website! | 24 November 2014

A reel expert can tackle any challenge and that includes creating a brand new Ocean Basket website to drive customer engagement, improve the brand experience from offline to online and give you access to the right content from any device at anytime. more

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