TheMarketingSite.com

Knowledge Library

Reaching the right customer at the right time

Customer Service

The ability to reach the right customer with the right offer at the right time, through the right channel, would be an incredible competitive differentiator for any business, and would guarantee a really successful marketing campaign.

Share The Knowledge
Ipsos Global Trends Survey

Research - Trends and Insights

The Global Trends Survey - is the largest study of its kind, looking at the attitudes and behaviours of consumers and citizens in 20 key countries around the world. Ipsos reveal the complex, and sometimes contradictory, findings covering everything from marriage to migration, from ambition to advertising and from society to social media.

Share The Knowledge
Thoughtful China 121 - How SME’s Can Build Brands in China

Thoughtful China

What SME’s Need to Know About Doing Business and Building Brands in China, This Week on ‘Thoughtful China’

Share The Knowledge
Does your business suffer from social schizophrenia?

Social Media

It’s more damaging to your brand to make brand promises you can’t keep in your social media channels than it is not to have a social media presence at all.

Share The Knowledge
SMS is a good fit for mobile marketers

Mobile

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world. Consulting firm Deloitte estimates that mobile instant messaging services will carry around 50 billion messages on an average day in 2014, compared to the just 21 billion SMS text messages sent.

Share The Knowledge
Talent management is a vital edge in digital agency world

Digital Marketing

For a business that is so driven by its people, the digital agency environment is one characterised by high levels of staff turnover and burn-out. What’s more, many agencies are also finding it difficult to keep their skills bases up to date with an ever evolving landscape.

Share The Knowledge
Strategic Execution "SUCC-ESSentials"

The Progress Conference Series

What do the world’s most acclaimed thought leaders have to say about strategy execution and why so many strategies fail to achieve their desired results? Professor Michael Porter, Dr Gary Hamel, Michael Hammer, Professor Robert Kaplan, The late CK Prahalad, Dave Ulrich, Ram Charan, Dr Dave Norton and Tom Peters’ thinking on Strategy Execution.

Share The Knowledge
From broadcaster to coffee shop - the new role of the digital publisher

Publishing

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.

Share The Knowledge
Soaring or crawling? Internet Speed Tests are the answer

Data Intelligence

Speed might kill on the regular highway, but when it comes to the information superhighway, you want to be zooming along smoothly, without interruption, and as quickly as possible.

Share The Knowledge

Industry Updates

Post
16 years and still trending! | 24 July 2014

The eminent annual Sunday Times Top Brands survey continues into its 16th year, the sixth successful year in partnership with independent research house, TNS South Africa and the longest running consumer brand survey in South Africa. ...read more

Post
Loeries Exhibition arrives at Nelson Mandela Metropolitan University, PE | 24 July 2014

The Loeries Exhibition is a highlight on the Loeries annual calendar; stopping at educational institutions, expos, and public spaces within South Africa. ...read more

Post
Launch of their 5th African mobile telephone recycling facility | 24 July 2014

As part of its ongoing commitment to encouraging recycling of mobile devices, launched in 2005, Orange promotes the creation of partnerships in Africa that aim to support the implementation of local initiatives. ...read more

Post
McKinsey Report: Nigeria economic force | 24 July 2014

Nigeria has the potential to become a major economic force in the coming decades. The report finds that Nigeria has the potential to expand its economy by roughly 7.1% per year through 2030. ...read more

Post
Broadband - a basic commodity | 24 July 2014

In line with the broader vision of the National Development Plan (NDP), the 2020 Vision for broadband is that all South Africans will have access to broadband services at 2.5 percent or less of the population’s average monthly income. Is this a merely another fantasy or is Government serious about achieving its vision? ...read more

Post
[Campaign] Is this your Beauty Secret? | 24 July 2014

Imagine receiving a monthly surprise that not only makes you smile but also opens your world to new skincare, makeup and hair products. That’s the delivery promise from rubybox and what 20 000 South African women have received. ...read more

Post
SES launches new digital TV platform for West Africa | 24 July 2014

SES, in cooperation with service provider Computer Warehouse Group (NSE Nigerian Stock Exchange: CWG), today announced the launch of a new digital TV platform for West Africa on SES’s ASTRA 2F satellite at 28.2 degrees East. ...read more

Post
The first Durbin-Compliant Debit Card certified by MasterCard | 24 July 2014

OT’s Cosmo RSA v5, the First Durbin-Compliant Debit Card Certified by MasterCard for the US EMV Migration. Cosmo v5 M/Chip™ Multi-Application enables use of two unaffiliated debit networks. ...read more

Post
Mobile is as close as you can get to consumers in South Africa | 24 July 2014

Silverstone and the MMA to release 2013 AMPS Mobile Report. According to SAARF's AMPS 2013 data, mobile is as close as you can get to consumers in South Africa. ...read more

Post
Expansion into the Asian e-Commerce Market | 24 July 2014

Expansion into the Asian e-Commerce Market challenging despite high growth expectations: NTT Communications Survey. Payment solutions’ identified by global merchants as a key factor for successful expansion into Asia. ...read more

Post
Viettel’s Telecommunications Joint Venture in Mozambique | 24 July 2014

Movitel, SA Presented With Mobile Innovations Awards. The only operator in Africa to win 3 prestigious international awards in 3 consecutive years ...read more

Post
Turkish Airlines Named ‘Best Airline in Europe | 24 July 2014

Turkish Airlines Named ‘Best Airline in Europe’ for fourth consecutive year at 2014 Skytrax World Airline Awards. Airline Also Takes “Best Airline in Southern Europe,” “Best Business Class Onboard Catering,” “Best Business Class Lounge Dining” Honors - Farnborough International Airshow 2014 ...read more

Post
Orange to improve Internet connectivity in West Africa | 24 July 2014

Orange to improve Internet connectivity in West Africa through launch of first very large-capacity IP Point of Presence. The Abidjan IP PoP will facilitate the expansion of the African IP Market. ...read more

Post
Ludi Koekemoer launches 4th Edition of highly respected Marketing Communication textbook | 24 July 2014

CEO of AAA School of Advertising Dr Ludi Koekemoer recently launched the fourth edition of his book Marketing Communication – An Integrated Approach. ...read more

Post
Danish communications agency selects the Publicator Platform | 24 July 2014

Danish communications agency selects the Publicator platform to create a new, digitally-optimized product catalog for retailer Din Třjmand. ...read more

Post
.REST and .BAR, Global Domains for Restaurants and Bars | 24 July 2014

Restaurants and bars all over the world can now register new domain names ending with .REST (dot-rest) and .BAR (dot-bar) in a new global online neighborhood designed specifically for restaurants and bars. The simple and defined domain names categorize restaurants and bars so that diners, food-lovers and nightclub-goers can easily find them online. ...read more

Post
Habari Media’s #Tuongee2014 delivers digital insights | 24 July 2014

#HaveYouHeard that Habari Media’s Tuongee 2014 featured hot digital topics by innovators, creators and propeller heads alike? Aptly titled ‘Back to the Future’ the conference delivered on the past, present and future of digital. ...read more

Post
Shopping Online can Save you Money | 24 July 2014

Did you know that shopping online can not only save you time but money too? More and more South Africans are discovering the benefits of purchasing goods on the web. Statistics published by Mastercard revealed that South Africans spent R3,3bn shopping online in 2012! ...read more

Post
DMASA Assegai Awards 2014 open for entry | 24 July 2014

The long wait is finally over and the DMASA Assegai Integrated Marketing Awards are now open for entry! ...read more

Post
[Campaign] Behind Cartrack’s New R150 000 Warranty TV Commercial | 23 July 2014

When Cartrack embarked on finding a key message that they wanted to convey in their new TV commercial (TVC), they decided to focus on a promise they made to South Africans, which no competitor has been able to match. ...read more

Post
Long live AV | 23 July 2014

Symantec VP Brian Dye recently claimed that anti-virus software is dead, causing ripples in the infosec world, and a barrage of statements both in defence of this idea, and in denial. ...read more

Post
New accredited Digital Media Marketing curriculum | 23 July 2014

The Interactive Advertising Bureau (IAB) of South Africa, formerly the DMMA, has collaborated with the AAA School of Advertising to develop and offer the most comprehensive accredited Digital Media Marketing course available to South African digital marketing professionals and students. ...read more

Post
IMC Conference Johannesburg announces Keynote Speakers | 23 July 2014

With just 10 weeks to go, the Johannesburg IMC Conference taking place at The Maslow Hotel from 6-7 October 2014 has confirmed its diverse mix of talented industry leaders. The event is set to challenge core facets of various marketing and communication disciplines and inspire engaging conversation. ...read more

Post
[Campaign] Free State Office of the Premier reaches citizens via a Z-CARD® | 23 July 2014

The Office of the Premier: Free State recently selected a Z-CARD® as a communication and marketing tool to inform its citizens about its breakthroughs over the past 20 years of democracy. ...read more

Post
IAEE Now Accepting Applications for the 2014 Top Public Events | 23 July 2014

The International Association of Exhibitions and Events™ (IAEE) Public Events Council will be taking applications until 15 September 2014 for its Top Public Events Recognition Program, which recognizes best practices in the business-to-consumers segment of the exhibitions and events industry. ...read more

Post
Township Small Business Marketing made simple | 23 July 2014

Kasilocator media announced its exciting growth and distribution developments of Kasibiz magazine. Its ninth issue will now be available at popular township retail centres throughout Gauteng. Distribution will include Mamelodi, Atteridgeville, Soshanguve, Tembisa, Vosloorus, Evaton, Soweto, Alexandra, Diepsloot, Cosmo City. ...read more

Post
The Nedbank Digital Edge Live 2014 – Go. Do. Good | 23 July 2014

The Nedbank Digital Edge Live 2014, which takes place on 30 September 2014 at Vodadome in Midrand, will explore the key themes of authenticity, purpose, values and doing good. ...read more

Post
Introducing the Official WeChat Blog – Chatterbox | 22 July 2014

WeChat is excited to announce the launch of Chatterbox, a go-to destination and global blog for everything fun and new about WeChat. Chatterbox takes you inside the world of WeChat, revealing exciting product updates, senior executive insights, in the know industry news and WeChat marketing activities from across the globe. ...read more

Post
[Campaign] Dove Wants You to reveal your radiance | 22 July 2014

Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign. ...read more

Post
BrandFinance® South Africa Top 50 | 22 July 2014

The Annual Report on South Africa’s 50 Most Valuable Brands | July 2014. Top 50 brands are a catalyst for South Africa’s growth and a winning nation. Thebe Ikalafeng, Chairman – Brand Finance Africa; Founder, Brand Africa & Brand Leadership Group ...read more

Post
Renting IT equipment boosts cash flow | 22 July 2014

Many of today’s most successful businesses, from SMEs to their enterprise counterparts, are renting instead of buying their IT equipment, because this option helps companies get their hands on the assets they need today to remain competitive in this tough economic environment. ...read more

More news

Tweets

Toniq @brandeffervesce



Luisa Mazinter @Lumaz



Winnifred Knight @WinnifredKnight



The Marketing Site @themktgsite