Knowledge Library

Forging Loyalty Through Social Media

Social Media

Think of a brand you fervently believe in, a brand you use to express yourself and one you would recommend to friends. When consumers deeply connect with a brand’s values in this way, we call that "Identity Loyalty."

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How to get a Service Culture Mind-set?

Customer Value Management

I recently gave a talk to ISSIP (pronounced IZip and stands for International Society of Service Innovation Professionals) on Service Value Creation. Jim Spohrer of IBM asked me how we get the service culture mind-set inculcated.

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The new competitive advantage in mobile


In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition.

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Say It Right by Atiyya Karodia

Creative Design and Copy

Every campaign or content direction needs a brainstorm, a solid number of hours and sometimes days to be able to explore, interpret, understand, articulate and then express what we observe.

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A happy customer keeps returning

Customer Service

There is no doubt that generating leads is one of the most important steps to turning your target audience into buying customers.

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A Guide to Multi-Channel Digital Marketing


Digital Marketing 101 - Key tools for engagement marketing. In a world full of catchy headlines, addicting mobile apps and online ads galore, keeping your buyers engaged with your brand can feel like an uphill battle.

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2016 Email Marketing Metrics Benchmark Study


See how you rank versus your peers on a wide range of email metrics. button-wrap. To build a world-class marketing program, it's crucial to compare yourself to the best performers – but competitor data can be scarce.

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Segmentation secrets from 5 of the smartest brands


Segmentation is a vital part of virtually every successful email campaign, so we’ve created this Segmentation Toolkit packed full of stats and examples from super smart brands to help you create a more targeted email strategy.

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How Points for Engagement Drives Loyalty and Incremental Sales


Winning customer loyalty today requires brands to get creative. While awarding points for purchases remains the foundation of loyalty, times have changed.

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Industry Updates

CANSA’s 'Testi-monials' from FCB Cape Town | 25 August 2016

The campaign devised by FCB Cape Town and brought to life by its sister agency, Hellocomputer, for Cancer South Africa (CANSA) earlier this year was one of the most-awarded at the 2016 Loerie Advertising Awards Festival. more

Jason Goliath represents for SPARK Media | 25 August 2016

SPARK Media teamed up with comedian, actor and MC Jason Goliath and gave him the most unusual brief – to share media research at Mindshare’s Huddle initiative. more

Newly elected mayors should focus on small business growth | 25 August 2016

South Africa’s newly elected mayors and municipal officer bearers should move quickly in making investments and creating policies to support Small & Medium Businesses in their towns and cities more

FCB Named SA’s Top Creative Agency For 3rd Consecutive Year | 25 August 2016

The prestigious Robyn Putter Award recognises the creative agencies behind the big brands, and is calculated on a points system for agencies based on their clients’ achievements at the Top Brands Awards. more

Vega South Africa fields 15 semi-finalists | 25 August 2016

FIFTEEN students from South Africa’s Vega School of Design, Brand and Business have been shortlisted for the prestigious global Adobe Design Achievement Awards 2016. more

Don’t skip through the legalese! | 24 August 2016

Once again, the Independent Agency Search & Selection company is holding a masterclass aimed at marketers where the discussion will centre around legal issues, titled: What Every Marketer Should Know. more

Santam voted Top Short Term Insurer | 24 August 2016

South Africans have voted short term insurer, Santam the top performer in both the Consumer (Personal) and Business categories of the annual 2016 Sunday Times Top Brands Survey. more

Celebrating women at the Loeries | 24 August 2016

It was great to see this year’s Loeries Awards celebrating women! There was a strong line up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award winners more

Breaking the Insurance mould with a Loeries | 24 August 2016

A story that captures hearts, minds and eyes is not traditionally something anyone would associate with insurance, but true to form, King Price Insurance is breaking the mould with the receipt of its first Loeries. more

Large international events take over Sandton Convention Centre | 24 August 2016

Sandton Convention Centre’s reputation as a leading venue for international business was strengthened further earlier this year with four major events that saw 7 000 room nights booked by the organisers in Sandton during April and May. more

FNB voted Top Business Bank for the fourth year running | 24 August 2016

First National Bank (FNB) has once again been voted as South Africa’s top business bank in the 2016 Sunday Times Top Brand Survey for the fourth year running. more

Comair brands get customers’ accolades in major brands survey | 24 August 2016

South Africa’s business travellers have spoken: British Airways (operated by Comair) and have dominated the Domestic Airline: Business category of the 2016 Sunday Times Top Brands survey more

Engen retains Sunday Times Top Brands award | 24 August 2016

Engen has once again scooped the Sunday Times Top Brands award marking this as the sixth consecutive year that consumers have backed Engen as their favourite petrol station. more

ABSOLUT presents ONE SOURCE [Campaign] | 24 August 2016

Fans to collaborate with ABSOLUT, Khuli Chana and other leading Pan-African artists to produce Africa’s most collaborative album more

Minister of Communications on the occasion of the National Brand Forum | 24 August 2016

We are indeed honoured to be part of this initiative and we hope that this will not be the first and the last time for us to meet. We should, as we plan for the years ahead, continue to meet as often as possible to share ideas on how to continuously improve our country’s brand image. more

Are we watching more or less TV during the holidays? | 24 August 2016

The MediaShop's Belinda Kayton says that it seems we find a way to watch the box no matter where we are or what time of year it is. And don't be fooled by thinking that there's low viewership on a Friday night – it's quite the opposite. more

Mediamark’s peek at new BRC RAM data | 24 August 2016

Mediamark welcomes the first release of the Broadcast Research Council of South Africa’s Radio Audience Measurement (BRC RAM) data on 25 August 2016. more

Remember - Assegai Awards 2016 - waiting to recognise and reward! | 24 August 2016

The Direct Marketing Association of South Africa (DMASA) is on the hunt for those campaigns that excel in the interactive and direct marketing sector of Southern Africa. more

SA’s favourite brands announced | 24 August 2016

The results of the 18th Sunday Times Top Brands survey were announced at an awards event in Sandton, recognising those brands that had earned top consumer sentiment in South Africa over the past twelve months. more

Two things I wish I had known when I started a small business | 24 August 2016

Looking back over the past 26 years, I can distil my answer into two key lessons: hire the right people from the start and if you fail to plan, you are planning to fail. Any entrepreneur that sets out with these two pieces of wisdom is on a faster track to success. more

Associated Media Restructures to Maximise Growth | 24 August 2016

Following international publishing trends, Associated Media has rolled out a new business model and undergone a creative transformation to adapt to the fast-changing business landscape. more

Checkers receives stamp of approval from Top SA Chefs | 24 August 2016

The South African Chefs Association has put its stamp of approval on Checkers’ new range of Ready-To-Cook convenience meals as well as its butcher’s premium pork and matured beef ranges. more

NATIVE VML brings home the birds | 24 August 2016

NATIVE VML continues to go from strength to strength, both creatively and as a business. 2016 has been an amazing year for us on many levels and we are proud to add our Loeries success to this growing list of achievements. more

Insuring against cyber risks | 23 August 2016

The cyber insurance market is a potentially huge, but still mostly untapped one. Organisations of all sizes are starting to understand the importance of cyber insurance in today’s complex and volatile risk landscape. more

Outsourcing your payroll: How it can benefit your business | 23 August 2016

The ‘do-it-yourself’ instinct that inspires you as an entrepreneur to start a business can also prevent you from recognising when it’s time to stop trying to do everything yourself. more

Smart Money Management Solutions for Youngsters | 23 August 2016

The user friendly mobile app is linked to a personalized reloadable VISA prepaid card and can be used by youngsters who are 10 years of age and older. more

MMA SA unveils Smarties™ 2016 winners | 23 August 2016

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties™ Awards 2016, held at Elangeni Hotel in Durban more

Terence Neale scores Direction Craft Gold hat-trick at Loeries | 23 August 2016

Egg Films – the top ranked South African production company last year – had another great Loerie Awards, with its directors taking home three Golds, Silver, Bronze and two Craft Certificates. more

Omnicom Media Group South Africa comes on board as a MOST sponsor | 23 August 2016

The OMNICOM Media Group is proud to be sponsoring the award for “Digital Media Owner” of the year. As part of the natural evolution within the industry, digital has invigorated creative thinking and promoted innovation through the line. more

Shocking conditions among Britain's places of work | 23 August 2016

Researchers carried out an in-depth study into the conditions of Britain’s offices, shops, factories, warehouses and building sites - and discovered a staggering 69 percent of British workers - 21.million of them - claim their workplace to be a health hazard. more

Arcade Scoops Four Silvers at The Loeries | 23 August 2016

At only the second Loerie Awards since it was founded, Arcade Content continued its steady rise, dominating the Music Video category with two Silvers and picking up another two Silvers, three Bronzes and a Craft Certificate for its brand films. more

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