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The Argument for Online Video Ad placement

Advertising and Promotion



People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People have gone from sitting in front of a television – at a specific time - to watching shows, to recording programmes, to viewing at their convenience

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Global Marketing Communications: Lessons from Anthropology

Global Marketing

There is something to be said for an “insider” as opposed to an “outsider” point of view when it comes to global marketing communications.

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Spaza merchandising is key to achieving Ask Afrika Icon Brand™ status

Research - Trends and Insights

There is a dichotomy between the formal and informal retail sectors in South Africa that spans from spazas to world class malls, and successful iconic brands translate across the divide. The informal retail space, or shadow economy, makes up 42% of retail spend.

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Practicing for an online presentation?

DMNews

Time to perfect your body language. 10 tips for better body language.

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Seniors enjoy benefits of ICT to communicate with younger generations

Research - Trends and Insights

A new study from Ericsson ConsumerLab carried out in the United States shows that seniors who use communications technology feel more enriched, informed, younger and more in touch with others and society.

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Thoughtful China 123 - Infusing Programmatic Buying with Creativity

Thoughtful China

Programmatic Buying Doesn’t Mean the End of Creativity in Digital Advertising, Says Former P&G Media Exec Winder Chen This Week on ‘Thoughtful China’

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#MobileRocks SA : Mobile Activities

Mobile

The first two parts of the #MobileRocks Report series have dealt with the Mobile Medium and Mobile Audience core demographic profiles – and both have received great exposure and feedback from the industry in general.

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Latest Prosumer Report by Havas Worldwide Finds Flaws Within Our Economic Models

Research - Trends and Insights

Global integrated marketing and communications agency Havas Worldwide has released its latest Prosumer Report, titled The New Consumer and The Sharing Economy, which depicts a global population in search of a better way of living and consuming.

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Online businesses need to heed POPI

Laws and Regulations

The promulgation of the Protection of Personal Information (POPI) Act into law will result in severe penalties if an online business does not adequately secure the personal details of its customers stored online.

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Industry Updates

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Creatives to gather in Johannesburg for British Council Connect ZA Creative Futures | 19 August 2014

Next month sixteen leading young creative innovators and entrepreneurs from across South Africa, the rest of Africa and the UK will gather in the heart of Johannesburg for a three-day event featuring creative exchanges, collaborations, talks, performances and live music parties. ...read more

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Future Leaders of Angola scholarship program | 19 August 2014

Today, the Fundo Soberano de Angola (FSDEA) announced the launch of its Scholarship Program, called ‘Future Leaders of Angola’, aimed at building up the economic empowerment and capacity of a new workforce in the country. ...read more

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Only Two Weeks until APO Media Award Entry Deadline | 19 August 2014

Only two weeks remain in the “Call for Entry” for the 2014 APO Media Award.
The first-place winner will be presented with $500 a month for one year, one laptop and one intercontinental flight ticket to a destination of his or her choice as well as one year of access to over 600 airport VIP lounges worldwide. ...read more

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Nigerians are selling unused items worth USD526 million on MoboFree.com | 19 August 2014

MoboFree said it expects the total volume of items for sale in its marketplace to reach USD 1.5 billion by 2015. ...read more

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[WeCare] Willowton Group donates R660 000 to science and maths development in KZN schools | 19 August 2014

Twenty schools in the Umlazi district, south of Durban will benefit from a generous donation by the Willowton Group who has committed R660 000 to the sponsorship of maths and science kits to schools in need in KZN. ...read more

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Entrepreneurs’ Organisation extend its reach further into Africa | 19 August 2014

The Entrepreneurs' Organisation (EO), a local business network with a global reach of more than 10,000+ business owners in over 46 countries – announced its plans today to rapidly expand into the rest of the continent with a focus on West and East Africa. ...read more

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Android users: Beware the masquerading app | 19 August 2014

A common piece of advice for Android users is to refrain from downloading applications from unknown sources. Although malware does show up at the Google Play store from time to time, it is much better controlled, than on other app stores, says Carey van Vlaanderen, CEO of ESET Southern Africa. ...read more

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Spikes Asia Announces Programme Of Themes Forums | 19 August 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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New motivational book asks 'How Is My Driving?' | 19 August 2014

Author Larry O’Sullivan presents a new motivational concept built around the importance of the line “How is my driving?” with his new book, “How Is My Driving?: Motivational Tips for Success in Business and Life” ...read more

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South African Tourism puts the plus in Google+ | 19 August 2014

Love South Africa, South African Tourism’s Google+ account, has assumed the position as the largest Google+ tourism account in Africa. Within this space, it is also the fastest growing account. All this, in a little over a year. ...read more

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[Campaign] Spur Is Sizzling Hot – On The Digital Innovation Front | 18 August 2014

Spur Steak Ranches has introduced a cool new range of digital innovations and applications, designed to appeal to kids, teens and adults. Having recently been awarded the “Coolest Eat-Out Place” in the Sunday Times Generation Next 2014 Survey, Spur is innovating in order to appeal to the younger market via original digital applications. ...read more

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[Campaign] "Made At -2.5°C" – The Castle Lite Story | 18 August 2014

Castle Lite, the fastest growing premium beer brand in South Africa, has launched an extraordinary marketing campaign unlike any of its previous initiatives, aimed at educating consumers about the intrinsic benefits of the beer and its superior taste. ...read more

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P&G recognised for its contribution to social and economic investment in Africa | 18 August 2014

Procter & Gamble (P&G) recently received the African Leadership Magazine Award for Companies Investing in Africa in recognition of its continued contribution to social and economic investment in Africa. ...read more

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PAMRO 2014 Conference - Re-Scheduled Date Feb 2015 | 18 August 2014

The recent outbreak of the Ebola virus in countries surrounding Ghana has been a major cause for concern. ...read more

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[Campaign] 'Inflation…Down Boy!' | 15 August 2014

Checkers’ new TV commercial is taking South Africa by storm, with social media abuzz and over 24 000 hits on YouTube in just three days. The reason for the ad is the fact that Checkers has managed to keep their food inflation well below SA’s official food inflation for many years. ...read more

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Probing the Subconscious with Joel Weinberger - Brainfluence Podcast | 15 August 2014

Joel Weinberger is a practicing Clinical Personality and Motivation Psychologist, professor of Advanced Psychological Studies at the Derner Institute at Adelphi University in New York and judge for the Ogilvy Awards. ...read more

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Advertising and Marketing Expo in Spain 2015 | 15 August 2014

The International Conference on Advertising and Marketing Expo is to be held in Valencia, Spain, on 2-4 November 2015 and promises to create a New Era of Revolution in the Advertising and Marketing industry. ...read more

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The Most Current Insights on Young Attendee Needs and Preferences Now Available | 15 August 2014

The Center for Exhibition Industry Research (CEIR) has teamed with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2014 Young Professional Attendee Needs and Preferences Study. ...read more

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Celebrating the Best Local Application Developer Talent | 15 August 2014

Samsung Electronics South Africa has joined forces with MTN Business, in association with Creative Space Media, as a Gold sponsor of The App of the Year Awards 2014. This event celebrates South Africa’s technical talent by showcasing locally developed applications that have a positive and lasting impact on consumers. ...read more

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PwC new report puts the spotlight on the largest cities in sub-Saharan Africa | 15 August 2014

By 2040, Africa will experience faster economic growth than any other region and is expected to have the biggest labour force in the world. By 2030 Dar es Salaam and Luanda could have bigger populations than London has now. ...read more

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An evolving Social Media Strategy is crucial to its success | 15 August 2014

Hectic Nine-9, the most interactive youth television show for teens and tweens, achieved yet another digital milestone when its ever-popular Facebook Fan Page reached an impressive 309 000 fans this week, surpassing the much anticipated 300 000 figure. The show’s success is clearly not limited to its 60 minute broadcast. ...read more

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African businesses continue to reap benefits of US-Africa Trade Agreement | 14 August 2014

The trade relationship between the United States and Africa, as well as the African Growth and Opportunity Act (AGOA) - which provides exporters duty-free access to the lucrative US market, was recently put under the microscope at the 2014 US – Sub Saharan Africa Trade and Economic Cooperation Forum ...read more

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Mobile Solutions Power Social Change In Africa | 14 August 2014

Africa has the world’s fastest growing economies and youngest population, nearly all of whom connect with the world on mobile phones. As a proudly South African mobile social network, one of Mxit’s core strengths is its ability to tailor features with market-specific focus, and original, localised content targeted at emerging market youth. ...read more

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Laura Jordan-Bambach selects five international designers for the D&AD Annual 2014 | 14 August 2014

D&AD President Laura Jordan-Bambach has chosen to showcase a variety of global talent by selecting five different international designers to collaborate on the D&AD Annual 2014, which this year will be unveiled during London Design Festival on 16 September. ...read more

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Mix 93.8 FM launches Media Mix | 14 August 2014

The popular community radio station MIX 93.8 FM is introducing a new business show to its line-up as from Tuesday the 2nd September. The show, presented by David Watts, is entitled Media Mix and will focus on the world of marketing, media and advertising. ...read more

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Continental Outdoor Partners the Loeries | 14 August 2014

Outdoor has always been a favourite opportunity for Africa’s most creative agencies to showcase relevant and innovative brand messages. Now Continental Outdoor Media has joined the Loeries as the official sponsor of the Outdoor category. ...read more

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Time for SMEs to get tough on payroll fraud | 14 August 2014

Payroll is one of the biggest expenses in any small or medium-sized enterprise (SME), yet it is also one of the areas of the business most likely to be neglected when it comes to risk management. As a result, incidences of payroll fraud are growing at an alarming rate among SMEs in South Africa. ...read more

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[Campaign] New Wonga SA Ad campaign plays on real-life scenarios | 14 August 2014

Wonga.com South Africa, the online credit provider, launched a new multi-channel advertising campaign inspired by real-life South African scenarios. From a visual and cross-cultural perspective, rather than hiring actors to depict these scenes, the company cast everyday South Africans. ...read more

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Building Our Future Women Leaders | 14 August 2014

Women’s Month is a month for the celebration of women and their contribution to various spheres, as well as a month of empowering and grooming future generations of women, to become the best they can be. ...read more

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Business Traveller Africa Awards 2014 | 14 August 2014

The nominees for the third annual Business Traveller Africa Awards have been announced, with the winners in each category due to be revealed at the event, which takes place at the Maslow Hotel in Sandton, Johannesburg on the morning of 2 September 2014. ...read more

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Caxton’s Local News Network shows tremendous growth | 14 August 2014

Caxton’s Local News Network (LNN), launched in September 2013, is showing tremendous growth for an online platform that is less than a year old. ...read more

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