Knowledge Library

Why Big Data should be a priority at the moment

Data Intelligence

The use of PCs, mobile handsets, tablets, GPS devices, servers and sensors attached to vehicles, buildings and satellites leads to huge amounts of data being stored across multiple databases and data stores worldwide.

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Do once Customer-Driven Companies need to lose their Customer Focus?

Customer Service

Looking at all companies, at some stage in their history they were fantastic with customers - and then lost their way. Is the pressure to produce profit so forceful that, having worked so hard to attain brilliant status with customers, they chase growth and profit at the cost of weakening their previous focus on customer care?

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Thoughtful China 146 - Designing Smart Cities

Thoughtful China

Designing Smart Cities: How Innovative Urban Planning Will Change Media and Advertising in China, This Week on ‘Thoughtful China’

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Attraction 101: Content Marketing


It’s all about the leads. It’s true. B2B marketers spend their days focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. 

So how do today’s marketers fill the funnel?

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10 Digital Marketing Tips for a Successful 2015


Ready to make 2015 your best year yet? Looking for new ways to deliver a more rewarding customer experience across channels?

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Social Media Users Survey

Research - Trends and Insights

ESET, the pioneers of proactive cyber-protection, has conducted a survey on social media of smartphone usage ahead of the Mobile World Congress with interesting conclusions

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Maximising customer conversations across today’s complex media landscape

Brand Marketing

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with each other to maximise opportunities to engage with their audiences.

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The Customer Value Conundrum: Value Destruction Multiplier

Customer Value Management

Most managers are obsessed with efficiency, and cutting costs. They have a burning desire to avoid any exceptions to the rule, and to keep everything flowing smoothly. Unfortunately, this does not carry over into creating customer value, or enhancing the customer experience.

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Digital. Different? Yes, but mostly no.

Digital Marketing

Digital, being always on, along with the endless proliferation of social media platforms and websites from which to choose. How do we approach this? With caution. We certainly do not want to not be part of the conversation or noticeable only by our absence.

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Industry Updates

Mobile Money industry continues to grow | 06 March 2015

Mobile World Congress 2015: GSMA Report shows active mobile money customers increased by over 40% to 100 million in 2014. Mobile money industry continues to grow with services now available in 61% of developing countries globally. more

Purpose-Driven Brands | 06 March 2015

The growing expectation that brands should make meaningful contributions to the world has put pressure on marketers to find profitable ways to do so. They must carefully select causes that align with the brand’s ethos and can be seamlessly woven into their business models. more

AfrAsia Bank’s - Best Private Bank in Mauritius 2015 | 06 March 2015

AfrAsia Bank’s Private Banking strength affirmed by 7 Euromoney accolades, including ‘Best Private Bank in Mauritius 2015’. AfrAsia Bank has recorded an expansion in its Private Banking individual client base by 58%. more

Humanizing Big Data | 06 March 2015

It explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis before setting out a manifesto for a smart data approach, more

GSMA Presents 2015 Chairman’s Award | 06 March 2015

The GSMA today announced that Jamal Ibrahim, Managing Director and CEO of Axiata Group, has been named the recipient of the 2015 GSMA Chairman’s Award. more

King James Group dominates in Digital | 06 March 2015

Leading integrated agency, the King James Group, scooped three awards at the Creative Circle Ad of the Year Awards last night, including both first and second place in the Digital category for the Sanlam ‘One Rand Man’ and Johnnie Walker ‘Meet Your Match’ campaigns respectively. more

Bright Lights await F1 Fans at the Fantasy Racing Finish Line | 06 March 2015

Digital sports media company, TEAMtalk media, has launched a new international free-to-play fantasy racing game on its site. The captivating game seeks to grow site traffic, challenge the editor and further engage loyal fans. more

Esteemed Panel of Judges Announced for PRISM Awards 2015 | 06 March 2015

A diverse mix of experts spanning media, communication, advertising, academia, public relations consultancies, corporate communication, government communication and social media have been announced as part of the panel of judges for the PRISM Awards 2015. more

Travel industry honours top achievers | 06 March 2015

The Association of South African Travel Agents (ASATA) and Diners Club South Africa announced the winners of the ASATA Diners Club Awards 2014 at a gala event at the Montecasino Ballroom, Fourways. more

Cannes Lions creates new Award for work that shatters Gender Stereotypes | 05 March 2015

Cannes Lions today announced the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. more

Design Thinking: Meet the minds behind 100% Design South Africa 2015 | 05 March 2015

Two of South Africa’s most influential taste shapers are behind the country’s only international design exhibition, 100% Design South Africa. more

Last chance to enter the new D&AD Next Director & Next Photographer Awards | 05 March 2015

Aspiring creative film and photography talent will have until Wednesday 11 March to get their entries in for the final judging round of the brand new D&AD Next Awards. more

Is SA ready to be a knowledge economy? | 05 March 2015

While government initiatives set to improve the country’s science and technology output are laudable, the question must be asked: is SA ready to transition to a knowledge-based economy? more

South Africa fourth in the MasterCard-CrescentRating Global Muslim Travel Index 2015 | 05 March 2015

South Africa came fourth on the list following Singapore, Thailand and the United Kingdom, and was ranked 30th in the overall GMTI. more

Business Continuity Awareness Week 2015 | 05 March 2015

According to a UK study by Databarracks, less than a third of respondents to a survey (29%) stated that they had tested their business continuity plan during the previous twelve months. more

eLabs scoops the Design Indaba Expo Innovation Award | 05 March 2015

Urban, mobility solutions company, eLabs scoops the Design Indaba Expo Innovation Award sponsored by law firm, Adams & Adams, to the tune of R 50 000 more

ADMA’s new board appointments | 05 March 2015

The Association for Data-driven Marketing and Advertising (ADMA) announced today that Emma Gray, Chief Loyalty & Data Officer for Woolworths Ltd, has been appointed to the ADMA Board of Directors. more

[Campaign] NIVEA 'Care is Beautiful' Embraces Spirit of Ubuntu | 05 March 2015

After an incredibly busy stint, that saw Dani complete five ads back to back in a few months, her last project was a real heart and soul campaign which involved the community, whilst also helping to improve their lives. This aptly demonstrates what the NIVEA Care is Beautiful initiative is all about. more

How AccuWeather personalises the weather for over 100 multilingual markets | 05 March 2015

AccuWeather, one of the world’s leading weather forecasting services, discovered this first-hand through its global expansion efforts that includes delivering weather reports through a number of mediums - from TV to the Web to mobile applications. more

CEIR Releases 2014 Fourth Quarter Results | 05 March 2015

The Center for Exhibition Industry Research (CEIR) released fourth quarter data collected for the annual CEIR Index report. The performance of the business-to-business exhibition industry, as measured by the CEIR Total Index, continued to improve during the fourth quarter of 2014. more

Standard Bank Rising Star Awards 2015 announces call for nominations | 05 March 2015

The fourth annual awards ceremony recognises, inspires and celebrates young South African individuals, between the ages of 28 and 40, who have made outstanding contributions to their organisations and the future of the nation as a whole. more

[Campaign] Savanna Angry Lemon launch backed by trade marketing and sales | 05 March 2015

Savanna launched their limited edition Savanna Angry Lemon at the start of summer with the support of Cape-based agency Fresh Advertising and Marketing. more

TreasuryOne’s Z-CARD® reflects its new look and feel | 05 March 2015

TreasuryOne, South Africa’s premier treasury services company, has again selected a credit card-sized Z-CARD® over a traditional brochure due to the Z-CARD®’s ability to fold into a size that is convenient for the company’s clients to keep with them. more

Listeners Votes Count In The MTN Radio Awards | 04 March 2015

There are two sections to the My Station competition as far as stations go: the first being the station that generates the most votes and the second being the station that has the most loyal listeners, which is the ratio of votes measured against the station’s RAMS listenership figures. more

[Campaign] Santam launches One-of-a-Kind TVC | 04 March 2015

The new Santam TV ad takes a fly-on-the-wall look at foreigners from India to the UK, from the Netherlands to Japan, as they share anecdotes about South Africa with their friends. more

Nigeria leads a mobile lifestyle —here’s why that matters to brands | 05 March 2015

Nigeria, with 125 million mobile subscribers, is not just Africa’s largest mobile market. It is also home to one of the most connected and engaged mobile populations on the continent. more

CEIR Releases Marketing Spend Decision Report | 04 March 2015

The Center for Exhibition Industry Research (CEIR) announced the release of its latest report, The Marketing Spend Decision. This study profiles marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors. more

TBWA\ Hunt\ Lascaris creates Standard Bank IRONMAN | 04 March 2015

When Standard Bank and IRONMAN South Africa entered into a sponsorship agreement TBWA\ Hunt\ Lascaris\ Johannesburg had their work cut out for them, having to produce key elements of the campaign in the form of two online films. more

Release of SAARF AMPS® Jan14 - Dec14 | 04 March 2015

The SAARF AMPS Jan14 - Dec14 results will be released in April 2015. The South African Audience Research Foundation (SAARF®) invites interested parties from the advertising, marketing and media industries as well as the media to attend more

SES: Satellite plays key role in Future Networks | 04 March 2015

“Satellite is a key actor for digitization and an integral part of the mobile ecosystem, adding reach and efficiency to mobile network operations,” Sabbagh said at the conference more

TomTom shows support for small business | 04 March 2015

TomTom Africa is proud to announce that it has partnered with the National Small Business Chamber (NSBC) to supply approximately 75 000 members with location services, including an Address Validation Tool and “Put Your Business On The Map”. more

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