Knowledge Library

Build data, drive brand awareness and boost loyalty

Data Intelligence

People love the idea of being able to make free phone calls to their friends and family, so you immediately have a campaign that builds goodwill, reinforces loyalty and goes 'viral' as people spread the word

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Omnichannel strategies: what you need to know before implementation

Social Media

There is no doubt that omnichannel matters for contact centres today. Channels other than voice are becoming increasingly important to the customer experience, with the use of new channels such as web chat, social media and SMS, for example, growing rapidly and going mainstream.

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How do you manage your three C's?


Marketing departments are producing more content for multiple channels of distribution at a faster rate than ever before. They face a dilemma of producing quality creative content while managing the complexity of the process, and ensuring the content complies with branding guidelines.

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The Foolproof Guide to Digital Advertising


Are you paying attention? The way in which customers find you has fundamentally changed. You can no longer control how they first encounter your brand. That's devastating to some marketers.To be seen today, you need to be everywhere customers are likely to be looking.

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Thoughtful China 162 - Marketing in Social Cities

Thoughtful China

Ad industry execs today increasingly refer to the buzz phrase “the internet of things,” shorthand for the connectivity and convergence that technology has made possible, which has already had a major impact on the global marketing landscape.

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New ways to achieve customer satisfaction

Customer Service

Keeping up with the pack is essential, but leading the pack and staying ahead of it is where the game changes. How does one ensure that your customers have an exceptional experience when dealing with your company?

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The changing face of the channel


“Cloud, mobility, social media and big data trends are affecting the entire ICT industry, and pretty much every other industry around the world, driving transformation in the way business is conducted,” says Simon Campbell-Young, CEO of Phoenix Distribution.

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Copyright in 140 Characters or Less

Laws and Regulations

Twitter is a free social networking site that allows its users to send messages, or “tweets”, which are limited to 140 characters or less, to other Twitter users and to see the tweets of others by “following” them.

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How To Write A Case Study In 3 Easy Steps

Creative Design and Copy

Fairy tales never start with happily ever after. When writing a case study on a service your business provided to a client, you may be tempted to start with your business as the knight in shining armour who came to the rescue.

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Industry Updates

The second annual Sunday Times Top Brands Conference | 28 August 2015

The theme was titled, ‘Investing in brands and sense’ with a fascinating blend of topics and speakers lined up to explore and shed insight into the very many facets of brands. more

The MediaShop partners with empowerment initiative | 27 August 2015

The MediaShop has confirmed its involvement, for the next three years, in the Ciao Bella initiative, which aims to empower young women to better their lives and provide them with a foot into the media and advertising industry. more

Client-centred focus behind Scheme’s top performance | 27 August 2015

Head of Momentum Health Marketing, Karin Claassen, says the scheme’s client centric approach largely contributed to South African consumers placing it second in the Sunday Times TopBrands survey. more

Local brands resonate strongly with the South African consumer | 27 August 2015

South African consumers have a particular affinity to local brands and tend to use either local brands or brands which they feel are their own. The Ask Afrika Icon Brands™ survey identifies brands that are used across the South Africa demographic irrespective of race, culture, income, education, or lifestyle. more

WatchDox by BlackBerry Deepens Secure Collaboration | 27 August 2015

WatchDox by BlackBerry is a secure enterprise file sharing and mobile content management solution. It increases productivity and collaboration by enabling users to connect to files from any PC, tablet or smartphone. more

Samsung is one of the top brands in South Africa | 27 August 2015

Samsung Electronics South Africa received two first place awards at the 2015 Sunday Times Top Brands awards. Samsung took top honours as Cell Phone brand in the Business Category for the second year running. more

SA Women wish they had more time for partners, children and themselves | 27 August 2015

A 1st for Women Insurance survey has revealed that SA moms are stretched thin, take very little time for themselves, and wish they had more time for everyone else. more

Fashion Media to provide a holistic branded experience | 27 August 2015

The Chanel Rouge campaign perfectly demonstrated that the new Rosebank Red Square store is not only in a prime position, but the store is unmissable. more

Brand excellence at the 2015 Sunday Times Top Brands Awards | 28 August 2015

The 17th Annual Sunday Times Top Brands Awards took place yesterday at the luxurious Maslow Hotel Ballroom in Sandton. The awards are held in honour of brands rated by users and non-users in the Business and Consumer sector. more

Entries for the Emerging Creatives Programme are now open | 27 August 2015

Are you ready to take your creative future to new heights? Applications to be part of the revised Emerging Creatives Programme 2016 are now open. more

Learn It Young. Remember It Forever. #BePrepared | 27 August 2015

On the 24th of August SCOUTS South Africa, with the support of Not Norm Advertising Agency and Velocity Films, launched their new Awareness Campaign ‘Learn It Young Remember It Forever’. more

Lights, Cameras, Action | 27 August 2015

It’s all about showbiz, glitz and glamour! That’s what some may think, but just like in any other sector, those in the arts and entertainment fields run serious businesses and the more informed they are, the better chance they have of succeeding in a competitive and demanding environment. more

Business growth across Africa | 27 August 2015

Having conducted several in-depth studies on the continent, we believe that there are a few human truths, needs and contexts that are important for business to understand - concepts that business owners should carefully consider if they hope to create products, services and marketing campaigns that are truly relevant. more

‘Women in tech’ conversation needs to focus on ‘diversity’ | 27 August 2015

Sponsored by Standard Bank, the Wired Women Conference is now in its fifth year, and provides a platform where women leaders in the tech arena discuss issues of workplace diversity, and share their first-hand experience through keynote presentations and interactive panel discussions. more

Engen cements brand leadership | 27 August 2015

Engen’s top spot as South Africa’s most loved petrol station network has been reaffirmed, as the company bagged a record fifth successive Sunday Times Top Brands award. Engen first won the award outright in 2011, after rising to joint first place in 2010. more

Tips for Starting a Business | 27 August 2015

Starting your own business is an exciting endeavour that offers both personal and professional fulfilment. Before you start though, save yourself time and money by making yourself aware of what's needed to start a business. Operating a small or new business is not just about working for yourself or working from home. more

Journalists and the Protection of Personal Information Act (POPI) | 26 August 2015

A recent judgement of the European Court of Human Rights (ECHR) placed the spotlight again on the balancing privacy rights against journalists’ freedom of expression. more

How to increase your credit score | 27 August 2015

We all have a credit score and are aware of how difficult it is to access any form of credit if our score is not good enough. Our credit Score is one of, if not the most, important aspects when applying for credit. more

Spikes Asia Names Unilever as Advertiser of the Year | 26 August 2015

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. more

MSPs become integrators of multiple services | 26 August 2015

All companies wishing to remain competitive are looking for ways to provide more value to their clients. Managed service providers are no different, and we are seeing an evolution of these businesses moving from being the provider of a single IT service to being integrators of multiple services delivered for the most part via the cloud. more

Shop Small and make a big impact on Small Business Friday | 26 August 2015

South Africans across the country are encouraged to show their support for small businesses through the new Shop Small Business and Small Business Friday movement – an initiative by the National Small Business Chamber (NSBC) with Nedbank as the title sponsor. more

Turkey becoming Worlds biggest Connection Point | 26 August 2015

The growing airline industry has seen a shift in consumer travel patterns from traditionally using Europe as a connection destination, towards Eastern Europe and the Middle East becoming more preferable connection points. more

Grow your business and brand in challenging times | 26 August 2015

With competitors’ eyes off the ball, now is probably the best time to launch a new company or new brand, believes Ingrid Budge, managing director of Metamorphosis Brand Transformation and marketing training company Metamorphosis Skills Transformation. more

First Car Rental Nominated | 26 August 2015

South Africa’s award-winning car rental company, First Car Rental, has been nominated for ‘Best Car Rental Company’ in the prestigious Business Traveller Africa Awards 2015. more

Local E-commerce site creates innovative platform | 27 August 2015

In the cutthroat world of marketing, innovation is key to maintaining a competitive edge. In the world of brand building, ensuring your brand is exposed to a targeted audience, in the right volumes, is key to ensuring the best possible return on investment. more

African potential turning into real opportunities | 26 August 2015

The Africa Competitiveness Report 2015 highlights the continent’s solid average growth rate of more than 5 percent over the past 15 years, indicating “impressive economic potential”. more

Why today’s Travelers are lost (literally) without Mobile connectivity | 26 August 2015

Whether you are traveling for business or for pleasure, mobile connectivity is now a must-have. Ensuring that you will have reliable Internet access on your travels – anytime, anywhere – is arguably now as important as getting your visa and passport ready. more

Award to honour minibus taxi heroes | 26 August 2015

SA Taxi, the only independent financer of the minibus taxi industry and one of South Africa’s very few developmental credit providers, has established an award that acknowledges positive contributions to the taxi industry made by pioneering operators. more

Another Spectacular Absa Jewish Achiever Awards | 26 August 2015

The South African Jewish Report newspaper hosted yet another spectacular event for the Absa Jewish Achiever Awards gala banquet at Vodaworld in Midrand. more

FleishmanHillard South Africa Signs Affiliation Agreement | 26 August 2015

FleishmanHillard South Africa, the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content more

FAIRLADY Magazine announces Winners | 26 August 2015

After scouring the country in search of the top and most deserving female entrepreneurs, earlier today, in Johannesburg, popular SA women's glossy magazine FAIRLADY announced the winners of their inaugural FAIRLADY Women of the Future Awards, in partnership with Santam. more

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