Knowledge Library

Thoughtful China 138 - China’s Best Ads in 2014

Thoughtful China

For our final show in 2014, we’re sharing a special episode of “Thoughtful China” this week, showcasing the best ads produced in this region over the past 12 months.

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8 Reasons Why your Company Isn’t Creating Value

Customer Value Management

Value Creation is a distinctive mind-set. It is a mentality driven by enhanced self-esteem, awareness and pro-activeness. It goes beyond just doing your job, it is doing something extra.

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[INFOGRAPHIC] Tech in the Workplace


The results of a recent "Tech in the Workplace" study indicate some contention over whether the use of mobile technology actually promotes workplace productivity or merely serves as another distraction to getting work done.

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4 Personal Branding trends to consider in 2015

Research - Trends and Insights

Before you market your company in 2015, you need to market yourself. Whatever people say about you when you’re not in the room, that’s the start of your personal brand. And taking control of it is the most important thing you can do for yourself in 2015.

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Thoughtful China 137 - Pleasing Chinese Taste Buds

Thoughtful China

PepsiCo China CMO Richard Lee Sends a “Warning Shot” to Agency Partners, This Week on ‘Thoughtful China’

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Revamp your marketing strategy [eBook]


If there’s one thing most marketers agree on, it’s the importance of marketing measurement. However, getting a clear picture of marketing performance can be a challenge. So, the win comes when marketers know how to use these metrics to their advantage.

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Unlock the secrets of customer loyalty


If gaining and maintaining customer loyalty feels too much like the quest for the Holy Grail, it may be time to think differently about your loyalty strategies.

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Digital Marketer's Guide to the Top Trends of 2015


The most effective marketers aren't just predicting the digital marketing musts for 2015 - they're already acting on them.

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Look who’s talking: 10 ways to use content in 2015

Leadership Articles

In an era defined by dwindling attention spans and voracious content consumption across multiple devices, cutting through the proverbial clutter has never been more difficult.

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Industry Updates

Top Marketing Spends for 2015 | 17 December 2014

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. more

Marketing Strategy and Innovation Pay Off for Plascon | 17 December 2014

Plascon has over a century of manufacturing firsts; innovations that have shown the brand’s commitment to provide consumers with the very best technologies and top quality products. Similarly, the company has always been known for its memorable advertising campaigns. more

How To Ride The High-Season Tourism Wave | 17 December 2014

Tourism insiders know that their industry is not for the faint-hearted. Every year many South African tourism businesses face a gigantic wave of seasonality, which, although thrilling and financially positive can also be just the opposite for a business, if the necessary precautions aren’t taken. more

Print no longer confined to page | 17 December 2014

The last decade has proven challenging for publishers and editors alike, as readerships of some of the world’s most prolific publications, such as The Wall Street Journal or The New York Times, started to wane. more

CEIR Releases Third Quarter Results | 17 December 2014

Today, the Center for Exhibition Industry Research (CEIR) released third quarter data collected for the annual CEIR Index report. Performance of the business to business exhibition industry, as measured by the CEIR Total Index, continued to improve during the third quarter of 2014. more

Social entrepreneurship shows how to reduce unemployment | 17 December 2014

As is typical in social entrepreneurship, Lulaway, an organisation created by a 2010 World Cup Internet Café entrepreneur, is solving a problem that neither government nor the conventional business sector have been able to address successfully during South Africa’s 20 years of democracy. more

Enhance your customers’ experience this joyous season | 17 December 2014

The traditional mad holiday rush is upon us and businesses - especially those in retail – need to ensure that a high level of service delivery is maintained and that they are geared to handle the additional enquiries driven by the sudden upsurge in customers. more

Orange and USAID join forces to boost mHealth innovations across Africa | 17 December 2014

The U.S. Agency for International Development (USAID) and global telecommunications operator Orange announced a new alliance to develop innovations in mobile health (mHealth) at the Global mHealth Forum in Washington, DC. more

New GSMA Study Sees 4G Underpinning Europe’s Mobile Recovery | 17 December 2014

More than half of European Mobile Connections Running 4G by 2020; Industry contributing to European Economic Recovery and Digital Future as Network Investments Accelerate. more

Cisco makes connections at IBC Content Everywhere | 17 December 2014

One of the highlights of IBC Content Everywhere MENA will be the connected home demonstration presented by Cisco. Visitors to the first IBC Content Everywhere event in the Middle East will be able to see and understand the revolution that will be brought about by the internet of everything more

Can a business be too agile? | 17 December 2014

Agile development has been embraced by businesses around the world. It improves speed to market by cutting down on the development cycle. If done properly, it improves the quality of output and mitigates risks. But risk increases when agile methodologies are not applied correctly. more

Are you creative director material? | 17 December 2014

Many young creatives enter the advertising industry with aspirations of one day becoming the creative director at a major agency. Yet not every creative person is cut out for this particular job, says Wendy Moorcroft, Course Director at the Red & Yellow School. more

Proactive protection – discover how to ‘crisis-proof’ your company | 15 December 2014

With risk exposure on the up-and-up, global crisis management brand guru Alan Hilburg is set to deliver a master class in ‘crisis-proofing’ your company in Johannesburg early next year. more

Disruptive Innovation Driving Branding For Good | 15 December 2014

Ecological and social innovations, exciting brand initiatives and purpose-driven marketing that works is driving the trend towards branding for good, particularly in the growing field of impact investment where there is an encouraging show of disruptive innovation. more

Enhance your customers’ experience this Joyous Season | 15 December 2014

The traditional mad holiday rush is upon us and businesses - especially those in retail – need to ensure that a high level of service delivery is maintained and that they are geared to handle the additional enquiries driven by the sudden upsurge in customers. more

Better business integration extends CMOs shelf life | 15 December 2014

Gone are the days of working in isolation. Chief Marketing Officers (CMOs) are rapidly realising that their roles have extended way beyond advertising silos to true business integration impacting on bottom line results. And this is a good thing. more

Consumers call for empathy, problem solving is a hygiene factor | 15 December 2014

Telecommunications companies, are South Africa’s best call centre communicators, banks, and internet service providers are also up there in the top ten of the Ask Afrika Orange Index® Call Centre benchmark more

IAEE Congratulates The Expo Group, 2014 Winner of #BoothLove | 15 December 2014

The International Association of Exhibitions and Events™ (IAEE) and BizBash congratulate The Expo Group for its booth at the 2013 Expo! Expo! in Houston, as this year's winner of #BoothLove, the social media program created to showcase the best booths and exhibit stands from around the world. more

PRISMS 2015 Reward and Celebrate Brilliance | 15 December 2014

Now in its 18th year the PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes as well as strategies that highlight a successful public relations campaign. more

Engen and Wimpy’s new TVC is right on song | 15 December 2014

As part of the ‘Love the Journey’ campaign, Engen and Wimpy recently launched their new TV commercial – this time told from the perspective of a cute, singing baby girl. more

People in South Africa participating in formal financial services is increasing | 12 December 2014

The number of people in South Africa participating in formal financial services is increasing, 77% of readers of Media24’s local titles are banked, and 20% are insured for something. more

IAS taps international expertise to enrich SA Marketers on procurement issues | 12 December 2014

Tina Fegent, UK-based Procurement and Marketing expert, will be in South Africa early next year, presenting the second Independent Agency Selection company (IAS) Marketers Masterclass for 2015 on the topic: Procurement – Friend or Foe? A better way to SLA’s. more

Tequila\Johannesburg shines at 2014 Mobile Web Awards | 12 December 2014

Tequila\Johannesburg, part of the TBWA\ Group, walked away with two awards at this year’s Mobile Web Awards, which honour excellence in mobile websites and apps. more

Why a translation app isn’t the answer for your business | 12 December 2014

Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google’s WorldLens let you hold your smartphone up to a sign or menu and get a real-time translation. more

Great service inspires home improvement | 12 December 2014

The house and home sector is fairly new to the Ask Afrika Orange Index® and often industries that have recently been added to this service delivery benchmark, that has been tracking trends for 13 years, don’t perform as well as companies measured for a number of years. more

Three simple rules for your online store this festive season | 12 December 2014

The festive season is the most profitable time of year for many online businesses with a surge not only in the number of placed orders but in the basket size as well, according to Neil Watson more

Peace of mind is gained through super service in the security companies sector | 12 December 2014

Crime is one of South Africa’s biggest problems, and in order not to have to live in fear, many citizens enlist the services of private security, armed response and car tracker companies. more

Nearly 90% of local newspaper readers bought fast food in the past three months | 12 December 2014

Media24 local newspaper readers love their fast food, 88% bought fast food in the past three months, and a third buy fast food at least once a week. A whopping 38% are influenced by newspaper advertising when buying fast food. more

There won’t be snow in South Africa this Christmas time | 12 December 2014

There’s a strange incongruity when it comes to the dominant imagery used over the Christmas season in South Africa. Even our own street pole decorations and the majority of available Christmas paraphernalia include images snowflakes, reindeer and the perfunctory snowman. more

‘Get Noted’ Campaign integrates Out-Of-Home Media with Digital | 12 December 2014

Out of home media is interactive, connected, experiential, and strategic. When integrated with today’s digital, social and mobile platforms OOH advertising leverages the convergence of content, mobility and social media to reach and engage consumers away from home, where other forms of advertising just can’t go more

Emirates Becomes Lions New Title Sponsor | 12 December 2014

Lions Super Rugby Team to become known as the Emirates Lions
Emirates, a global connector of people and their passions, and the Lions, one of South Africa’s top rugby teams, today announced a five-year sponsorship agreement. more

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