Knowledge Library

What’s going to be big in 2016?

Research - Trends and Insights

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw the launch of Instagram ads, the rise of programmatic media, Facebook and Twitter video ads and reach and frequency buying models.

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Not all social media returns can be quantified

Social Media

As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure return on investment.

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Telling Stories through Tweets

Social Media

There was a time when fitting your thoughts into 140 characters seemed virtually impossible, especially if you wanted to squeeze in a hashtag or five. Slowly but surely we weren’t just able to fit fully formed thoughts into a tweet, but we were able to add images and links with ease.

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The Three I’s of 2016 winning with the Consumer

Brand Marketing

We find ourselves emerging out of a marketing cycle triggered by a flood of trend reports and market predictions - and whilst some of these ‘trends’ ignite our creativity and spark some ideas, understanding and implementing them can be more challenging than sticking to our New Year’s resolutions.

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Finding new revenue streams for your Telecomms Retail Store

Call Centres and Telemarketing

What does a grocer, landscaper, bookseller and telecommunications business have in common? Staying profitable in an extremely tight economy. Offering customers something they can’t get at their rivals’ businesses and a reason to come streaming through their doors.

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Five Trends Set to Revolutionize the Customer Experience in 2016

Research - Trends and Insights

Interactive Intelligence Group Inc., a global leader of cloud services for customer engagement, communications and collaboration, has shared its predictions for the five trends that will disrupt customer service in 2016.

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You don't need a marketing video


How do you boost the ROI of your video marketing strategy? Using video strategically will give you that competitive edge you've been reaching for and generate maximum returns across marketing programs.

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How-To-Guide: Measure Business Impact of Loyalty Program


Learn how to incorporate social media engagement strategies into your marketing initiatives to fuel customer loyalty.

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Business a key activist in turning global risks into opportunities

Leadership Articles

From all corners of the world, business leaders echo the same message: societal risks need urgent action. However, some of the most pressing risks – such as youth unemployment and the global food crisis – are also where leaders see the greatest business opportunities.

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Industry Updates

Vega students put SA on the map | 05 February 2016

Four Vega students were given the opportunity to intern at the prestigious University of Art and Design in Offenbach (HFG). It is a highly respected tertiary institution - founded in 1832 to develop skilled artisans - which grew into an arts and crafts school before being awarded university status in 1970. more

Three Steps to Iconicity | 05 February 2016

Many brands aspire to becoming iconic. However, simply creating and designing amazing products is not enough by itself to achieve this. more

Fighting the scourge of blog spam | 05 February 2016

Back in the late 90s, a new type of journalism emerged, alongside the advent of free publishing platforms. At the time, no one knew blogging would become one of the most important platforms of expression, and the sharing of news and ideas, forever altering the face of traditional journalism. more

Entries for the 2015 Sanlam Awards for Excellence | 05 February 2016

Journalists have just less than one month remaining to submit their entries to the 2015 Sanlam Awards for Excellence in Financial Journalism. Entries will close at midnight on 29 February 2016. more

ESD replaces traditional software delivery | 05 February 2016

Before the Internet was ubiquitous, the usual way to receive new software was to buy a box at a reseller and physically install it on the machine. Updates were usually received in the mail, and also manually installed. more

Y!CON 2016: Brands Get Set For Youth Market Insights | 05 February 2016

Student Village is offering a unique marketing insight into SA's youth market, taking brands into the world of the Afrillennial™ (African Millennial) like never before, at Y!CON 2016. more

Decorex Durban: The Ultimate Platform for Industry Professionals | 05 February 2016

KwaZulu-Natal’s leading décor, design and lifestyle exhibition is the place to do business in 2016. So much so, in fact, that research proves that the vast majority of the show’s trade visitors come with the specific intention of finding new products and services. more

Digital Sales Course created by SPARK Media and Red & Yellow | 05 February 2016

While there are many curriculums and courses for digital media, strategy, marketing, copywriting, social media etc, none of them deal with the topic of selling the digital medium to marketers and agencies. SPARK Media together with Red & Yellow resolve the situation by creating a new Digital Sales Course. more

ContinuitySA expands in Western Cape | 05 February 2016

ContinuitySA, Africa’s leading provider of business resilience solutions, has successfully transferred its existing Bellville work area recovery capability and data centre into much larger premises in the upmarket Willowbridge Place development, adjacent to the Willowbridge Mall in Tyger Valley. more

Revealed … the big CFO miscalculation | 05 February 2016

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one … with huge ramifications for their future prospects. more

Cathay Pacific strengthens its brand position in China | 05 February 2016

The Cathay Pacific Group has announced a new era of growth and opportunity for its two airlines, with its wholly owned sister airline Dragonair rebranded as Cathay Dragon. The two will remain separate airlines, operating under their own licences. more

Dubai Lynx 2016: The Festival Awaits | 05 February 2016

The Middle East and the North African (MENA) creative community will come together at the 10th anniversary of Dubai Lynx between 6 and 8 March at the Madinat Jumeirah. more

Operation 45 campaign kicks off at Soweto Derby | 05 February 2016

Y&R South Africa’s Cape Town office and partners launched the #Operation45 campaign during the Soweto Derby over the weekend, during which two boys received life-changing surgeries to correct their cleft lips. more

Do yourself a favour | 05 February 2016

Consumers can do themselves a favour by proving Adolf Hitler wrong. The opportunity is presented by anti-consumer developments in contemporary South Africa and the actions of powerful players who habitually ignore the little people. more

Africa’s Leading eCommerce Event Hits Cape Town this February | 05 February 2016

With eCommerce forecasted to grow by 40% annually, the two-day conference is designed to introduce the latest trends, technologies and industry developments and to facilitate networking, education and inspiration for eCommerce leaders and peers. more

Registration Now Open For Cannes Young Lions | 05 February 2016

Registration for Cinemark’s Cannes Young Lions competition opened today, 1 February, giving all dynamic and ambitious creatives a once-in-a-lifetime opportunity to represent South Africa in the Young Lions Competition at this year’s 63rd Cannes Lions International Festival of Creativity. more

One Login. One Basket. Twenty-Five Stores. | 05 February 2016

NATIVE VML has transformed TFG’s (The Foschini Group) retail offering into a consolidated and unique online shopping experience, where customers visiting any of the group’s individual e-commerce sites can cross shop multiple stores anytime, anywhere and in one shopping basket more

Power to the Hashtag | 05 February 2016

2015 saw the birth of a hashtag that would define our rhetoric long after it stopped trending. The #FeesMustFall and subsequent #ZumaMustFall and #RacismMustFall movements relied heavily on social media support. more

Calling All Directors! | 05 February 2016

Constantly inspired by the creative depth of young South African filmmakers, the Jameson INDIE Channel has shared some of the country’s freshest music videos on its YouTube channel and website. more

Household Tabby Takes To Toyota RAV4 For Adventure | 05 February 2016

FCB Joburg has given the typical ‘man’s best friend’ storyline a unique twist to introduce the new Toyota RAV4 to the South African public. more

Battling the Enemy Within | 29 January 2016

The world moves swiftly; the IT security world even more so. Just a couple of years ago, securing the enterprise would basically consist of protecting an organization from external intruders. Today, the battle has changed ground. more

Study shows mobile or web only campaigns are over | 29 January 2016

IAB SA publisher network has given the industry a deep level of understanding of the premium mobile audience, and it clearly shows that mobile doesn’t offer advertisers just one small window of opportunity to view, but rather multiple opportunities on an ongoing basis more

New start date for marketers’ masterclass – IAS | 29 January 2016

The Independent Agency Search and Selection Company (IAS) would like to announce that it has delayed the start of the Johannesburg marketers’ master class programme until February. more

AMASA proud to announce their client for upcoming AMASA Workshop | 29 January 2016

The 2016 AMASA Workshop, taking place at Riverstone Lodge from the 18 - 21 February 2016, has now confirmed Nedbank as their client for the AMASA workshop. more


The objective is to take a 5-year view on the critical influences affecting marketing strategy and the opportunities accruing from evolving changes to consumer lifestyles. Intelligent and informed adaptation leads to competitive advantage. more

Sage’s first African Business Partner Conference in South Africa | 29 January 2016

Conference marks a milestone in Sage’s journey towards becoming the global market leader for integrated accounting, payroll and payment systems more

Cyber fraud on the rise | 29 January 2016

For the first time, the UK’s Office for National Statistics (ONS) has included an estimate of fraud in its statistics, based on last year’s Crime Survey. Of the over five million cases of fraud in the UK last year, more than 2.5 million were cyber-crime – a figure that is rising. more

Africa: lucrative, but not for sissies | 29 January 2016

Africa, with the highest concentration of high growth and rapidly emerging markets in the world, presents huge potential growth opportunities. But it’s not a market for the faint-hearted, says Perry Hutton, Regional Director - Africa at Fortinet. more

The 4th Industrial Revolution is Upon Us; Will it be safe? | 29 January 2016

The convergence of the digital and physical worlds is more than a MasterCard rally cry. It is in fact a fundamental shift that’s driving the Fourth Industrial Revolution or Industry 4.0, where automation, data exchange and manufacturing technologies are going to simplify our lives more

Businesses face changing risk landscape | 28 January 2016

While businesses are less concerned about the impact of traditional industrial risks such as natural catastrophes or fire, they are increasingly worried about the impact of other disruptive events, fierce competition in their markets and cyber incidents. more

Viber spreads good vibes with the Introduction of Public Chats | 28 January 2016

Viber announces first Public Chats launched in the African continent; Brands, celebrities and public figures from Africa & the Middle East are invited to join Viber’s social channel, Public Chats, to experience live conversations. more

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