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Thoughtful China 122 - Why China is 10 Years Ahead at Social Commerce

Thoughtful China

Why Razorfish’s Vincent Digonnet Believes China is 10 Years Ahead of the West at Social Commerce, This Week on ‘Thoughtful China’

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Why Ads Should Name Brands 'Early and Often'

Brand Marketing

A recent Adweek column bemoaned the absence of brand names from the first 29 seconds of many :30 ads. It advised introducing the brand earlier and mentioning it more often as the author explained that people forget the name of the product/brand if it is not repeated early and often.

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Digital Jargon for Dummies Part Two

Digital Marketing

After our last Digital Jargon for Dummies Part One we got some great responses. Some people found it useful to translate wording that on the surface seemed to be loosely based on English, while others got a better understanding of digital in general. Most of us have just been glad that we can use C words in conversation like “That’s a great CPC you have there”.


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20 Tips for the Customer-Centric Marketer

DMNews

“Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors in real time will succeed.” - Shar VanBoskirk, Analyst, Forrester Research

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Rethink Loyalty

DMNews

Points for Action is a multichannel loyalty strategy that incentivizes and rewards customers for engaging with brands across all channels they operate in to deepen the customer relationship.

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Avoid these five common digital media mistakes

Digital Marketing

Digital media is a crucial part of today’s marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it’s even more important to make sure that you achieve the best results.

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Creativity Sells

Creative Design and Copy

“When ad legend Bill Bernbach said ‘Creativity is the last legal competitive advantage’ he may not have realised that he’d be even more right today than he was back then. Almost every other advantage is near commoditized” So says Charl Thom, Group CEO of FoxP2.

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EMS Middle East 2014: Clever, Connected, Shopaholics… [Ipsos]

Research - Trends and Insights

It is said that education is the best investment you can make for yourself and for your children. The Affluent population in the Middle East appear to agree. More than 80% of them are educated to degree level or above – far higher than the 53% of European Affluents or 67% of US Affluents reaching this standard.

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The African Affluent: Hyper Connected [Ipsos]

Research - Trends and Insights

Africa, one of the fastest growing regions on earth. The 3.4 million highest earners in the continent’s leading economies are very much like their counterparts in other parts of the globe: they are well educated, earn relatively high incomes, have embraced digital media and are important consumers of luxury and high end goods.

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Industry Updates

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ADMA forges strategic alliance with Institute of Analytics Professionals of Australia | 30 July 2014

The Association for Data-driven Marketing and Advertising (ADMA) and the Institute of Analytics Professionals of Australia (IAPA) are pleased to announce that IAPA has entered into a formal alliance with ADMA, effective today. ...read more

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Savvy and Influential Speaker Line-Up Announced for Predict | 30 July 2014

Unlike any other event for C-Level executives, the fourth annual Predict industry outlook conference focuses on the performance of the exhibitions and events industry and a look at what is forecasted for the next several years. ...read more

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AAA School introduces new part-time specialisation course in Digital Media Marketing | 30 July 2014

The birthplace of Brilliant - the AAA School of Advertising, has introduced a new specialisation course in Digital Media Marketing. The part-time specialisation course, in partnership with the IAB, is aimed at digital marketers, media strategists, planners, account managers, creatives and copy writers. ...read more

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NETCB launches its training tour to GWAVACon 2014 | 30 July 2014

Due to customer demand, NETCB will once again be hosting a training tour to GWAVACon 2014 in Berlin from 11 - 16 October 2014. People from across Europe, Middle East and Africa (EMEA) will be attending the two-day event that will be packed with valuable training sessions, great networking and fun. ...read more

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MIRAGE by mobli: A whole new way to communicate in just a Tap | 30 July 2014

Powered by a one-tap UI, MIRAGE by mobli gives users a super-streamlined way to communicate By sending photo and video messages, MIRAGE imitates real-life conversations that are unrecorded and disappear after just a few seconds. Once you’re in, all your phone contacts are added so you’re immediately ready to go. ...read more

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Data: the bank manager of the future | 30 July 2014

A few decades ago bank managers and storekeepers used to know their individual customers’ shopping or banking behaviour, preferences and needs intimately enough to provide them with personalised advice, recommendations and service that encouraged customer loyalty. ...read more

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SABC a significant sponsor of The MOST Awards 2014 | 29 July 2014

The excitement is building for the sixth annual MOST Awards in September. The SABC have signed on, showing their commitment to celebrating excellence in service delivery in the media owner and media agency sector. ...read more

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World Wide Creative Releases Exclusive Interviews | 29 July 2014

The World Wide Creative (WWC) team attended the Integrated Marketing Communication (IMC) Conference in Cape Town from the 9th to the 10th of June hosted at the CTICC. ...read more

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The John Brown Bursary Scheme | 29 July 2014

John Brown Media has announced the launch of the John Brown Bursary scheme for the 2015 academic year. In keeping with their commitment to skills development and further education, John Brown Media will be awarding 40 tertiary bursaries to previously disadvantaged South Africans. ...read more

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Biometrics in retail expected to boom | 29 July 2014

Biometric technology is increasingly becoming a part of life, but it still remains confined to specific applications where the need for identity authentication is paramount. Technology vendors like Ideco are touting the use of biometrics in retail as the next big growth area. ...read more

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Vega students win international award | 29 July 2014

Vega School of Branding (Vega), a brand of The Independent Institute of Education (The IIE), is extremely proud of two of their students who recently won a Yellow Pencil at the prestigious D&AD New Blood Award ceremony in London for their campaign “SKY TV – the colour of entertainment”. ...read more

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Loeries Creativity Seminar | 29 July 2014

If you’re a marketer, which burning questions are keeping you awake at night? Making the most of opportunities in the rest of the African continent? Finding innovative ways to differentiate your brand in tough economic conditions? Getting a better return on investment on your Facebook spend? ...read more

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Building international business at Sandton Convention Centre | 29 July 2014

The successful conclusion of two significant international tenders for events in Gauteng has put the spotlight on Sandton Convention Centre’s international sales manager, Yoshni Singh. ...read more

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The shift from traditional T.V. to Internet based Streams has begun in Africa | Andile Qokweni | www.ebizradio.com | 29 July 2014

Is television still the main medium of watching sport? Secifically today we chat about football (soccer).... ...read more

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PR: Best day to send a press release in Africa? | 29 July 2014

Did you know that there are over 57 non-working days in Africa in July alone?
Non-working days are a huge factor when planning for press-release distribution in Africa. After all, who wants to send a press release when nobody is around to read it? ...read more

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Are customers the king of your castle? | 28 July 2014

While the past decade has been known for its technology-evolution and increased pace of business, it has not quite achieved its focus and success in terms of customer centricity. ...read more

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eBay announces sale of original Superman Comic, Action Comics #1 | 28 July 2014

Today, eBay announced that the 1938 comic book that introduced Superman to the world, Action Comics #1, will be sold at auction next month. Widely regarded as the “Holy Grail” of comic books, there are believed to be as few as 50 unrestored original copies of Action Comics #1 still in existence. ...read more

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Importance of conducting thorough and ongoing competitor analysis | 28 July 2014

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest white paper titled Understanding Competitor Analysis in the Technology Age. ...read more

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Anticipated boom in Online Shopping brings Dashboard onboard at Kalahari | 28 July 2014

South Africa’s biggest online store with over 12-million products in stock, kalahari.com, has appointed full service market research and strategy business, Dashboard Marketing Intelligence, to measure the perceptions of the brand in the minds of the country’s shoppers. ...read more

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Essentials launches Stunning New Look for August Issue | 28 July 2014

Essentials magazine, the go-to lifestyle and craft magazine for the modern family woman on-the-go has revealed its sleek new look with its latest issue. ...read more

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Eurobest Launches 2014 Festival In Helsinki | 28 July 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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16th meeting of PAMRO and all Africa Media Research Conference | 28 July 2014

The Conference will start on Sunday, 24 August with registration late afternoon followed by welcome dinner. Registration will continue on Monday 25 August (full day conference). Tuesday 26 August (full day conference followed by evening out on the town). The conference will end late afternoon on Wednesday 27 August 2014. ...read more

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VWV at the Forefront of Women Empowerment | 28 July 2014

Award-winning brand experience agency VWV Group, known for its ability to deliver highly impactful events and campaigns that change perceptions and inspire action, has announced the launch of an innovative CSI programme aimed at developing vital on-the-job skills to empower young women entering the marketing sector workplace. ...read more

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Additional African Countries Added to GfK Global Consumer Study | 28 July 2014

Do you really understand your current and potential clients in Africa? Do you have the market knowledge you need right now to keep your business ahead of the game? After all, knowledge is power and it helps us demystify the unknown. ...read more

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Vuma 103FM reach increases into Gauteng | 28 July 2014

Times Media Group (TMG) has introduced an innovative new radio broadcast model for two of Vuma FM’s most popular shows. As from Saturday 26 July, Grant Shakaone will present The V-Connection from Times Media’s new broadcasting studios in Rosebank, ...read more

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CEIR Reports on Exhibition Organizer Efforts to Attract and Retain Young Professionals | 28 July 2014

Since 2009, the Center for Exhibition Industry Research (CEIR) has conducted generational research to keep a pulse on what young professionals are looking for when they attend events, and how best to market to them. ...read more

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Five top tips for solving staffing woes of modern retailers | 25 July 2014

Retailers face a unique blend of challenges when it comes to staffing.
In a highly distributed business environment, consisting of headquarters, distribution centres and stores - personnel turnover and seasonal fluctuations are a constant headache. ...read more

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FNB scoops STRONGEST BRAND title | 25 July 2014

FNB was yet again named as the strongest brand in the 2014 Brand Finance South Africa Annual Survey. The bank successfully increased and further cemented its brand value in 2014. The survey sited that this contribution pushes the banks ‘help’ strategy, encouraging its customers to make a difference in the communities around them. ...read more

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[Campaign] Centrum® Guardians living life at 100% for seven years running | 25 July 2014

The campaign for Pfizer Consumer Healthcare and Centrum®, the world’s number one multivitamin, helped achieve a 17.7% increase in sales in 2008 at the end of year one and last year contributed to a consumer off-take growth (volume) for the project period of 18%, with years of solid gains in between. ...read more

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JWT Cape Town on the move | 25 July 2014

As JWT celebrates its 150th anniversary this year around the globe, JWT Cape Town has one more reason to commemorate 2014 as a special year in the agency’s history. ...read more

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16 years and still trending! | 24 July 2014

The eminent annual Sunday Times Top Brands survey continues into its 16th year, the sixth successful year in partnership with independent research house, TNS South Africa and the longest running consumer brand survey in South Africa. ...read more

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