Knowledge Library

Strike lead generation gold with Data Mining

Data Intelligence

Every time you do something electronically, whether it is transacting with your credit card, watching television, sending an e-mail, or posting a status update on Facebook, you leave a data trail behind.

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Content, Content, Content

Advertising and Promotion

Do people pay attention to ads anymore? I seriously doubt it! We have seen the average click through rates on digital banners decreasing by more than 60% in the past ten years and ever more declining day-after recall rates for TV advertising.

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Client Service Is Dead. Long Live Client Service

Customer Service

We throw the descriptor Client Service around as if it were little more than the physical embodiment of an arduous phone call or a well-meant email. But then, sometimes this is not such a far-fetched comparison. We all know the drill…. That sounds like a great idea, I’ll brief it in.

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How to save your business from difficult customers

Customer Service

No business has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour, and even though we may not like their behaviour, we need them more than they need us.

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Why 'Best' Is The Worst Way To End Your Email

Creative Design and Copy

If you want to annoy me, sign off your email with 'best'. When it happens, I am tempted to respond and ask 'best what?' Why have you chosen to add a random adjective that means nothing on a line by itself? The more you think about it, the more ridiculous it becomes.

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The Internet of customers is just getting started

Digital Marketing

The web has turned the world into the consumer’s library and shopping mall; the mobile device means that he or she is always connected and in search of customer service; and social media has changed the balance of power between brands and their customers.

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7 Online Tools To Help You Generate Content For Your Blog

Creative Design and Copy

As a blogger, I have to find ways to create content on a regular basis. Sometimes it feels as if I am in a creative rut and I need a little help. I have found that these seven blogging tools have saved my sanity on several occasions.

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5 Ways Internal Communications Will Never Be The Same Again

Creative Design and Copy

Social media is not just a ‘social thing'. Enterprise social networking platforms like Yammer or Tracx are like Facebook for your business. They’re radically changing the face of internal communications.

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#reputationsbelike “Annihilated in Seconds”

Social Media

Stellenbosch University, SABC, University of Johannesburg, the Hawks…they all have something in common: they fired or suspended staff for comments made on the social universe. The impact is not only on the personal brands of those involved but also on the reputation of these institutions.

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Industry Updates

How Ocean Basket changed Seafood Dining in South Africa | 02 October 2015

Before Ocean Basket opened its doors in 1995, only a handful of specialist restaurants offered seafood in South Africa, while fish and chips were largely served out of corner cafes. The Lazarides family not only saw the need to make seafood less extravagant and less out of reach more

Inspired by the simple Please Call Me | 02 October 2015

Patrick Palmi is an African business man with a difference. He's an executive at a global organisation during the day. But after hours, he's leading a revolution in how retailers are marketing to the lower LSM African consumer more

FCB best performing group on Millward Brown’s Best Liked Ads list | 02 October 2015

With 4 television commercials out of a possible 20, FCB is the best performing group on Millward Brown's recently released Best Liked Ads lists. more

Predict 2015 Marks Another Great Success for CEIR | 02 October 2015

Predict: CEIR's Annual Exhibition Industry Outlook Conference drew a record-breaking 139 attendees, all top level executives who gathered on 16-17 September 2015 in Chicago to learn about the future of the exhibition industry. more

No Company is Untouchable Anymore | 02 October 2015

I really thought that the recent banking crisis which has caused misery for billions of people around the world was the pinnacle of corporate stupidity. So I am now astounded that the scandal of the recent violation of trust by motor manufacturer VW can still occur. more

Posterscope joins world's largest OOH ad campaign for UN | 02 October 2015

In what aims to become the world’s largest ever advertising campaign, out of home (OOH) communications agency Posterscope is proud to announce their participation in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. more

Grey named Cannes Lions North American Network of the Year | 01 October 2015

The Cannes Lions International Festival of Creativity has named Grey its 2015 North American Network of the Year. The award honours the agency with the highest score for entries in all creative categories in each region. more

Cape Town Ranked Ninth in Muslim Shopping Index 2015 | 01 October 2015

Johannesburg and Cape Town ranked among the top 15 destinations for Muslims to travel to for shopping among non-OIC destinations more

3 vital truths about running a business | 01 October 2015

Management textbooks and the business press are full of advice about creating entrepreneurial business models, shaking up markets, and offering game-changing customer experiences. more

WNS South Africa scoops prestigious BPO industry awards | 01 October 2015

WNS Global Services South Africa, a leading global business process outsourcing company, walked away with five esteemed industry awards at the 2015 BPeSA Business Process Outsourcing (BPO) Regional Awards ceremony. more

Woolworths Wrewards Members can now earn 15% back | 01 October 2015

Woolworths today launched changes to its loyalty programme, WRewards, making the ground-breaking offering the most rewarding way for customers to shop with Woolworths. more

Engen launches ground-breaking digital campaign | 01 October 2015

Engen, the country’s favourite petroleum brand*, embarked on a digital and augmented reality marketing campaign in September, setting a new standard for how the business is set to engage and interact with its customers going forward. more

Fifty Shades of Pink at the Polo | 01 October 2015

The Cell C Playing for Pink Ladies Invitational Polo is set to usher in Breast Cancer Awareness month in style – with a day filled with great entertainment and high fashion. more

ContinuitySA emphasises the importance of standards in business continuity | 01 October 2015

As business continuity starts to take its rightful place on the boardroom agenda, companies need to ensure that they are taking advantage of the standards for business continuity management that have emerged in the past two years. more

Human capital – the currency of talent | 30 September 2015

Intangible, unpredictable and financially enigmatic, the elusive concept of human capital is arguably the most valuable asset in a business. more

A ‘flipping’ awesome campaign from Appletiser | 30 September 2015

Appletiser selected a film laminate Unidentified Folding Object (UFO), produced by PocketMedia® Solutions, as an engaging coaster to deliver with its products to selected outlets during its new limited edition Flip Can marketing campaign, ‘Crown it your way’. more

South Africa rises in annual WEF Global Competitiveness Index | 30 September 2015

Brand South Africa today welcomed the 2015/16 results of the World Economic Forum’s annual Global Competitiveness Index which sees South Africa rise seven places from 56 to 49 of 140 countries. more

Whet your audience’s snappetite | 30 September 2015

Since the dawn of Instagram, plates have become the new canvases. Food photography surrounds us – from the proliferation of Foodstagrams, to food brands cleverly satiating appetites with mouth-watering food shots and recipes. But why the obsession with a gastro-centric lifestyle? more

Winning in Africa’s consumer market | 30 September 2015

Over a period of two decades, the Ask Afrika Group has grown to be the largest independent South African market research company. The company focuses on local relevance, benchmarked against the global context. more

Announcing the SPARK Media Digital Sales Academy | 30 September 2015

SPARK Media is ensuring a continuous flow of quality digital personnel for the media industry, while ‘future-proofing’ the company. It is proud to announce a new expansion within the company: The SPARK Media Digital Sales Academy. more

Self-service – how to manage your voice or data contract | 30 September 2015

All banks in South Africa have self-service facilities where customers can do their banking online and go into their accounts to check their balances and debit orders. Wouldn’t it be great if you were able to manage your voice and data accounts in the same way that you manage your bank account? more

2015 South African Innovation Awards finalists | 30 September 2015

MyWorld of Tomorrow, in partnership with Business Connexion and Business Day, is excited to announce the finalists for the SA Innovation Awards – an awards programme aimed at recognising and celebrating innovative companies and individuals. more

MSC Education Group expands into Artisan Training | 30 September 2015

The education provider with humble origins is making more waves nationally in the education industry through new technology and partners – and the integration of the Holding’s subsidiary company, the Master Artisan Academy of South Africa (MAASA) more

Wealth does not mean WASP – the Ads24 High LSM Reader | 30 September 2015

City Press and Rapport are widely read Sunday newspapers that reach a wealthy South African market that is not necessarily made up of White native English speakers. These two Ads24 high LSM Sunday titles reach a whopping 4.7 million unduplicated readers through their print and digital properties. more

SA companies missing out | 29 September 2015

- by not deploying truly integrated solutions
Only 22% of respondents to the ITWeb HR & Payroll Survey 2015 have a payroll and human resources (HR) solution that is fully integrated with their financial or enterprise resource planning system (ERP). more

Times Media Radio stations see a rise in audience numbers | 29 September 2015

The South African Audience Research Foundation recently released the latest Commercial Radio Listening RAMS figures and all three Times Media Radio stations have increased listenership. more

Cape Town is the next Design Mecca | 29 September 2015

In days gone by, when people said 'design', cities like Copenhagen, Milan and New York may have sprung to mind, but is this still true? With the birth of democracy in our country came new opportunities for the ’Rainbow Nation’ and over the years, the global spotlight has shifted to shine on South Africa. more

Protecting against today’s advanced threats | 29 September 2015

Although companies are investing millions in cyber security solutions, stories of advanced cyber attacks continue to flood the headlines on a daily basis. The attackers are succeeding, and are wreaking significant financial, operational and reputational damage to businesses of all types and sizes. more

Atmosphere & King James awarded at International IPRA awards | 29 September 2015

National public relations consultancy, Atmosphere Communications and its partners from the King James Group have walked off with the much coveted international Grand Prix For Excellence at the 2015 IPRA Award ceremony. more

2 Days to go: Reminder to enter the AMASA Awards | 29 September 2015

With two days to go until entries close for the AMASA Awards, we remind media practitioners’ countrywide to enter the AMASA awards to show off their best work, implemented between 1 July 2014 and 30 June 2015. more

LSM lists top criteria when choosing an online education provider | 29 September 2015

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has published an article which lists the top criteria students from around the world should consider when choosing an online education provider. more

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