Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there’s far more radical change to come.
Half of the readers of Media24 local titles are influenced by newspaper advertising in their purchase decision when buying a new car. Almost 20% of readers who don’t own a car, intend to buy one in future. ...read more