Knowledge Library

Consumers losing taste for fast food faster

Research - Trends and Insights

Demographics and associated core values of generational cohorts driving the failure of fast food brands and the success of fast-casual brands is the critical finding of a new study conducted by the New York-based brand and customer loyalty and engagement consultancy, Brand Keys.

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Thoughtful China 127 - Reaching China’s Silver Generation

Thoughtful China

Why Ignoring China’s Older Consumers Is a Major Mistake

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Digital Strategist at The MediaShop looks at the Seven deadly sins of Programmatic

Digital Marketing

Cadreon, the digital planning and buying solution that integrates technology and data to deliver targeted audiences online, is the ‘saving grace of a failing digital plan, the silver bullet that magically turns visitors into leads’.

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Trade Mark Protection and Enforcement in Cyberspace

Laws and Regulations

The internet as we know it has undergone a remarkable change in the past year as a result of the Internet Corporation for Assigned Names and Numbers (ICANN’s) introduction of over a thousand new generic top level domain names (gTLDs).

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Latest Prosumer Report by Havas Worldwide Looks at Smart Consumption

Research - Trends and Insights

Global integrated marketing and communications agency Havas Worldwide has released its latest Prosumer Report, titled The New Consumer and The Sharing Economy, which reveals a global population in search of a better way of living and consuming.

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Top 5 Ways Brands Can Shape the DIY Phenomenon

Brand Marketing

From the big global players to the emerging online brands, everyone wants in on the DIY phenomenon. But it’s the brands that go beyond product customisation to embrace the creativity of the world around them in the most relevant ways that will win. By Added Value Group’s Katie Webbe.

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Adams & Adams drives intellectual property rights awareness

Laws and Regulations

All around the world, “the creative” is being talked about as an important and emergent part of the global economy. The creative sector is seen as an increasingly important generator of jobs, wealth and cultural engagement.

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Multichannel campaigns work


Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old. Just as you launch into your sales pitch on the airwaves, someone else lets loose with a catchy jingle on a cellular screen; and just as that message starts filtering through, the computer screen blinks as a new email arrives in the inbox.

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Industry Updates

DHL grow retail footprint in sub-Saharan Africa by 1000% | 18 September 2014

Staying true to its reputation for speed, passion, teamwork and a can-do attitude, DHL Express has grown its retail footprint in sub-Saharan Africa by an astonishing 1,000% in less than three years. more

Understanding the Second Screen | 18 September 2014

TV ads just don’t work the way they used to. Sure, your customers aren’t switching their TVs off, but now their attention is switching to a much smaller screen. more

iPhone 6 Most Wanted Features | 18 September 2014

Everybody’s looking forward to see the new iPhone 6. What do you think is the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys show that what people wish for most is improved battery life. As for entirely new features sapphire glass tops the expectations list. more

Market research is dead (boring): long live market research! | 18 September 2014

If American media is to be believed, 90 percent of all the data in the world today was created in the past two years. And even though a technology-lag softens the impact in South Africa, we haven’t escaped the data-flood that that often arrives in a tidal wave of scary charts and tables that land up being dumped in a dark place and left to die. more

[Campaign] NetFlorist & Harold Back To The Small Screen | 18 September 2014

Harold, the witty and slightly irreverent ‘voice’ of NetFlorist, will return to the small screen in a series of new commercials for the country’s leading flower and gifting service. more

Webfluential and The SpaceStation link up | 18 September 2014

Webfluential, the web platform that connects brands with consumers via credible social influencers, has entered into an exclusive partnership with Naspers’ lead digital media sales company, The SpaceStation, in a move that highlights the growing importance of influencer marketing in the advertising and marketing mix. more

NAB and the Ehrenberg Bass Institute share budgeting tips for marketers | 18 September 2014

As part of their regular NABbites forums, the Newspaper Advertising Bureau recently hosted Australia’s Dr Rachel Kennedy, Associate Professor from the Ehrenberg-Bass Institute for Marketing Science. more

Giving Vocational Education the Well Deserved Attention | 18 September 2014

A university education has traditionally been promoted and held in higher regard over a vocational one, a trend not unique to South Africa. In a recent article published by The Economist, titled “Retooling vocational education”, writes about a technical skills shortage in Europe. more

Publicis Groupe Acquires MACHINE | 18 September 2014

Publicis Groupe today announced the acquisition of award winning MACHINE, the South African integrated advertising agency. The agency will merge with Publicis South Africa and align with Publicis Worldwide. more

Although Price Matters, Brand Reputation is Important for Low-Cost Vehicle Purchases | 18 September 2014

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect. more

Continuity SA introduces Business Continuity Management System foundation course | 18 September 2014

With more companies than ever before giving serious consideration to their resilience, Continuity SA has introduced a new training course which gives delegates the opportunity to learn about best practices for implementing and managing a Business Continuity Management System. more

Measuring local newspaper readership is vital to the print industry | 18 September 2014

Compass24 research measures 86 Media24 local newspaper titles with solid reach across all the provinces in South Africa, with their strongest presence in the Western and Eastern Cape, and the Freestate. more

The anatomy of an Internet giant | 18 September 2014

As per the latest Effective Measure results, there are only three websites that have managed to crack the 2-million unique monthly visits mark. Two are news sites, updated in real time and frequented by a wide audience: MSN (with 2.3 mil) and News24 (4.4 mil). more

Safeguarding against online hacking attack | 18 September 2014

It was reported last week that approximately five million account credentials were published that have a gmail address as the user name. In most cases, passwords were at least five years old and outdated. more

IAEE and IEIA Sign Reciprocity Agreement | 18 September 2014

The International Association of Exhibitions and Events™ (IAEE) entered into a reciprocity agreement with the Indian Exhibition Industry Association (IEIA) during the recent IEIA Open Seminar in Hyderabad, India. more

CEIR Report Offers Critical Advice on Disengagement Techniques | 18 September 2014

Once the Conversation is Over – It’s Over! Written by exhibit marketing expert Barry Siskind, this report reviews essential disengagement techniques to enable exhibit staff to effectively and positively conclude conversations with attendees. more

First iPhone 6 sold on bidorbuy | 18 September 2014

On 16 September at about 8 o’clock, the first iPhone 6 was sold on South African online marketplace for R16,499. more

Latest celebrity hacking lesson to SA Companies about private data storage liability | 18 September 2014

The recent release of nude pictures of over 100 celebrities, including Jennifer Lawrence, Kate Upton and Kirsten Dunst, has raised questions over the security of personal information being stored in cloud internet services as hackers claim to have accessed the private accounts of these celebrities. more

The LaunchLab’s Pitching Den Offers Seed Funding for Local Entrepreneurs | 17 September 2014

The LaunchLab is an initiative of Innovus, Stellenbosch University’s Technology Transfer and Innovation Company, that allows entrepreneurs to accelerate their businesses to a new level. more

Mortimer Harvey expands into Africa and the Middle East | 17 September 2014

Mortimer Harvey, a Johannesburg-based, full-service, integrated communications agency today announced its expansion into Africa and the Middle East with the launch of Mortimer Harvey Africa Middle East and the opening of a regional office in Cairo, Egypt. more

SACBW goes from good to great at their annual congress | 17 September 2014

The SA Council for Business Women (SACBW) hosts their annual national congress and gala dinner on 13 September at Utopia Place in Pretoria. more

Deadline for the 2014 Assegai Awards extended | 17 September 2014

There's still time to submit your best direct marketing campaigns! The deadline for the 15th annual DMASA Assegai Integrated Marketing Awards has been extended to Tuesday 23 September 2014. more

Metal to the HR Pedal ~ HR’s role in driving growth within an organisation | 17 September 2014

Always keeping ahead of industry evolutions; the 11th Annual HR Africa Summit, incorporating the HRD Expo, will be hosted from 27 to 31 October 2014, at The Forum, The Campus, Bryanston, Johannesburg. more

[WeCare] Blue Ribbon Campaign gives back to Schools | 17 September 2014

Blue Ribbon Bread has donated about R350 000 worth of educational resources to Gauteng schools, which participated in its Packets of Goodness recycling campaign between April and August this year. more

[Campaign] 7DKS Turns Advertising into Entertainment | 17 September 2014

7 Different Kinds of Smoke recently turned traditional advertising on its head when instead of interrupting viewers with standard advertising, it transformed the promotion and production of popular TV series, Tropika Island of Treasure into a 360-degree trans-media entertainment campaign. more

LSM identifies the competitive advantages and tools of the world’s business giants | 17 September 2014

London School of Marketing identifies the competitive advantages of the world’s business giants and the tools used to define them. more

AVATAR awarded Brand South Africa digital account | 17 September 2014

Today Brand South Africa and AVATAR jointly announced the appointment of the Johannesburg-based integrated marketing company as its digital marketing agency. more

TBWA\Hunt\Lascaris Johannesburg number one in South Africa | 17 September 2014

TBWA\Hunt\ Lascaris\ Johannesburg has been ranked South Africa’s top performing advertising agency in the global Gunn Report. more

I've learned that making a 'living' is not the same thing as 'making a life' | 17 September 2014

If insurance is not already on students’ radar as a career choice, it should be. However, the mere word insurance makes people cringe when it is mentioned as a career pathway, but why? more

ADMA announces speakers for ADMA Engage 2014 | 17 September 2014

The Association for Data-driven Marketing and Advertising (ADMA) is pleased to announce the line-up for its Engage events in Sydney and Melbourne with senior executives from Airbnb, Nespresso, Spartez and BMO Financial Group keynoting. more

[Campaign] Innovative Campaign Grips SA Shoppers | 16 September 2014

An innovative campaign utilising social media, activations and public relations in Cape Town and Johannesburg has grabbed the imagination of shoppers. more

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