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What is a 21st Century Brand?

Leadership Articles

What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore?

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Trends Impacting 2015 and Beyond

Research - Trends and Insights

FCB Cape Town Strategic Planning Director, David Smythe, has identified 20 trends that will change how marketers think and act in 2015 and beyond. He summarises them below, specifically highlighting the impact for brands.

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Survey reveals a thirst for Excel-based business intelligence among SMEs

Research - Trends and Insights

Use of Microsoft Excel is near-universal among businesses, with 98 percent of organisations reporting that they use it daily for applications ranging from petty cash reconciliations, payroll reporting and manual customer quotes through to more intense management reports such as budgets, forecasts and daily financial analysis.

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The New CMO Guide


A Handbook for Marketing Leaders. Position yourself to hit your most audacious goals in your new role.

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Cross-Channel Marketing


New eBook! Give credit where it’s due with marketing attribution. Giving credit where it's due: Marketing attribution in a cross-channel world.

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Facebook Advertising by the Numbers


What are the latest trends in retargeting on Facebook? When should advertisers be using Facebook on desktop or mobile? Get all the insights from our Facebook by the Numbers 2014 report, hot off the presses and ready for download.

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2014 Publishers Survey Report


Engaging audiences with targeted and personalized email content can create new revenue opportunities for publishers. Yet key findings from a recent FOLIO survey, sponsored by Lyris, indicate publishers are still grappling with digital messaging fundamentals.

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10 tips for keeping your data safe in the cloud

Data Intelligence

If you choose a credible cloud software provider, it will host your accounting or payroll applications and data in a secure data centre underpinned by world-class technology. This will free you from doing backups, buying and installing new versions of the software, and fencing your data behind high security software.

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Three Tips To Cache Those Typos

Creative Design and Copy

You saw it, didn’t you? Even if spell check didn't. You can't ignore that single, pesky mistake. It bothers us. What bothers us even more is that we tend to spot others’ mistakes more quickly than we spot our own. Why is this?

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Industry Updates

Win a Golden World Award and Achieve World-Wide Acclaim | 01 April 2015

PRISA South Africa is calling all public relations professionals in South Africa to enter IPRA Golden World Awards for Excellence (GWA). The awards recognise outstanding global campaigns created and executed in the last year and offer world-wide recognition and acclaim for entrants. more

The Out of Home Measurement Council (OMC) is now a formality! | 01 April 2015

The OMC (Out of Home Measurement Council), the Out of Home JIC representing OOH media owners in South Africa, is now a formal entity, and was registered as a non-profit company on 23 March 2015. more

A MICE Destination Like Non Other | 01 April 2015

The Beautiful Kingdom of Swaziland, conveniently situated just a few short hours from most major South African cities, offers a unique, peaceful and picturesque destination for the MICE industry. more

SA Youth Annual Spend over R111bn | 01 April 2015

South Africa has a population of 50 million and 52% of are younger than their mid-20s. According to research gathered by leading youth market specialist agency, HDI Youth Marketeers, these youth spend R111-billion annually. more

How Much Do We Invest Before A Return Is Guaranteed | 01 April 2015

Tenders are a hot topic and potentially big business opportunities. However, have you ever stopped to consider the time and cost of tendering with the chance of a nil return on that investment? more

Shoprite announces GPS Smart Trolley | 01 April 2015

The Shoprite Group has announced the launch of a shopping trolley with GPS to direct consumers fast and effectively, also alerting them to discounted products and promotions while in store. more

OKLB shines at the SAFTA’s | 01 April 2015

Owen Kessel Leo Burnett and Amstel Lager are together toasting the success of iNumber number, and director Donovan Marsh, following the announcement of the SAFTA award winners in Johannesburg on Sunday night last week. more

Enteries Now Open For Cannes Young Lions | 01 April 2015

Entries for Cinemark’s Cannes Young Lions competition opened today, 1 April, giving all dynamic and ambitious creatives a chance to represent South Africa in the Young Lions Competition at this year’s Cannes Lions International Festival of Creativity. If you see stardom in your future, now is the time to enter. more

SMEs under pressure to use tech more effectively | 01 April 2015

South African SMEs are under growing pressure to use technology in more sophisticated ways to meet the expectations of their customers, reduce costs, and stay ahead of growing regulatory and tax compliance demands. more

Four Ways To Create An Authentic Social Media Presence | 01 April 2015

You take too large a swig of lemony water. The waiter hovers as you straighten your cutlery for the umpteenth time. His dating profile, as amazing as it was, didn’t have a picture, so you scan the bustling restaurant again for the pink shirt. more

Proactive launches Real Time Data Tool | 01 April 2015

In most instances measurement and ROI (the holy grail of marketing campaigns) are looked at in retrospect. What is lacking in the activations space is a tool that provides real time data for real time insights that lead to real time results. more

How video communications can deliver ROI for your business | 01 April 2015

Connectivity costs have tumbled in South Africa over the past few years, and at the same time, the quality and reliability of telecoms services have improved significantly. more

Call for nominations: the IPRA 60th anniversary global merit award | 31 March 2015

To celebrate its 60 year anniversary, IPRA will be making a special award to an individual to recognize: “outstanding contribution to the free flow of information as a major factor in humanitarian benefit.” more

Have Your Say and Join AMASA Today! | 31 March 2015

Could you make an impact on the media and advertising industry? Do you feel that you can productively and positively contribute to the current state and future of our exciting industry? more

A Twitter Sentiment Analysis of the Continent | 31 March 2015

Pessimism, frustration and suffering paint a gloomy image of Africa, depicting the mood of the continent’s more than 1 billion population. TA telecom’s Data Scientist Mahmoud Abdrabo conducted a sentiment analysis of 1.5 million tweets over a 20-day period in 50 countries, finding the African mood on Twitter mostly negative. more

Innovative technology is a key trend in the manufacturing industry | 31 March 2015

Over the past decade, packaging has evolved from a purely functional device intended to convey vital information and protect the product, to a key role-player in the purchasing and decision-making process. more

[Campaign] "Do The Dew" Goes Global | 31 March 2015

Duct tape, matches, a skateboard and a bottle of DEW® at first glance are ambiguous on their own. However, when DEW Nation takes a second look, they see opportunities where others don’t to instigate an extraordinary, exhilarating, damn good time. more

An Exhibition To Meet Everyone’s Tastes | 31 March 2015

Thebe Reed Exhibition’s 2015 events calendar is set to be filled with an exciting and diverse selection of exhibitions. Whether it be for business or pleasure, there is an exhibition to meet everyone’s needs and tastes. more

Are only the likes of Bob Marley afforded protection | 31 March 2015

In South Africa, there is a similar approach to the rights in trade marks of this nature. If this case had been held before a South African court, our courts would have likely reached a similar conclusion, and would have ruled in favour of the Hope Road company, more

The PRISM Awards 2015: Just Around the Corner… | 31 March 2015

With the 2015 PRISM Awards only three weeks away, the organisers are gearing up to celebrate and award the top public relations campaigns of 2014 from across the Continent. more

The Maverick Awards for South African Youth Entrepreneurship Excellence 2015 | 31 March 2015

The Maverick Awards for South African Youth Entrepreneurship Excellence, South Africa’s first and to date, only national youth entrepreneurship awards, are the brainchild of Under 35 Mavericks, a specialist youth entrepreneurship development consultancy, founded by entrepreneur – Bokang Seritsane. more

Decorex Cape Town promises to be a great day out | 31 March 2015

A combination of beautiful inspiration, great ideas as well as some fun interactive installations and delicious eats make Decorex Cape Town the ideal place to visit for inspiration and a great day out. more

Agilitude appointed as resellers of Salesforce Marketing Cloud | 31 March 2015

Customer experience management specialist, Agilitude, has been appointed as a reseller for Salesforce Marketing Cloud in South Africa. Agilitude already offers both Salesforce Service and Salesforce Sales, making the company one of very few to offer the full suite in South Africa. more

Great is really a great Team Player | 30 March 2015

In MEDO, we interview many entrepreneurs and one of the key characteristics we look for is the capacity to be a team player. Our experience has shown that only those who can work with others towards a common goal will build successful, sustainable businesses. more

Shape your future with Cannes Lions & The Young Creative Academy | 30 March 2015

The Young Creative Academy is an intensive five-day programme of classroom sessions for the next generation of creative stars, including Q&As, workshops and master classes, combined with curated Festival seminars, guided exhibition tours and behind-the-scenes access to Jury rooms. more

WAMKELEKILE I’SOLEZWE lesiXhosa| WELCOME I’SOLEZWE lesiXhosa | 30 March 2015

Independent Media is proud to announce the launch of I’solezwe lesiXhosa, the company’s first vernacular publication in the Eastern Cape which will be available to the public from 30 March 2015. more

Escalating attacks: POPI regulator could help | 30 March 2015

Cyber crime is escalating globally, and South African organisations are targeted as much as any others around the world. However, because disclosure is not mandatory in South Africa, too many organisations have been lulled into a false sense of security. more

A handy communication tool for Cashbuild’s employees | 30 March 2015

In addition to using a traditional promotional flyer to distribute in-store, Ogilvy@Cashbuild, selected a pocket-sized Z-CARD® for Cashbuild to hand out to its employees to use as a dynamic tool to assist customers with all of their DIY needs. more

IT Leaders Africa Summit drew to a close with positive feedback | 30 March 2015

Set to go beyond your usual routine business conference, event organisers Kinetic evolved the latest edition of their flagship event, the IT Leaders Africa Summit, successfully delivering on a more exciting, topical, trendy and current platform. more

Strong Lower-Segment Property Price Growth | 27 March 2015

Luxury lifestyle estates are increasingly benefiting from a growing number of buyers moving up into the higher-value markets. Estimates reflect around 318 000 residential properties within secure gated communities, with a combined value of R643 billion at an average of R2 million per property more

TBWA gearing up for rise of Africa’s creatively led ad industry | 27 March 2015

TBWA Africa is putting further energy behind one of its key organisational goals – getting future-ready in time for the imminent emergence of Africa’s new, creatively led advertising industry. more

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