Knowledge Library

The good content test

Creative Design and Copy

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can’t all be Red Bull overnight, but while everyone tries to become a content publisher, let’s take a step back and look at what we’re doing.

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Companies to shift from bootcamp training to performance support

Internal Communication

The world of work is moving at an unprecedented pace. Millennials and new technologies are entering the workplace, customer expectations are rising, competition is becoming fiercer, and regulation in most industries is getting tougher.

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Maintaining focus amidst social media clutter

Social Media

Social media usage amongst millennials is a given, if you don’t embrace it you fall behind – fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space.

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Through the Eyes of the Iger

Social Media

According to techno-philosopher and popular YouTuber, Jason Silva, Instagram has given people the opportunity to experience moments and all their richness – capturing fleeting reality, crafting images with photo filters and publishing them for the world to see.

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2015 Buyer's Guide: CMS Software Matrix


In the brand new 2015 edition organizations gain an understanding of the core features & key value propositions each vendor offers -- all from the best and brightest analysts in the Web Experience Management industry.

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New 6-step guide to effective B2B email marketing


The Complete Guide to B2B Email Marketing. According to a 2015 study conducted by Salesforce, 73% of marketers believe email marketing is core to their business. That's why it’s important to take the time to make sure that every aspect of your strategy is optimized.

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Embracing the contextual marketing mindset


Contextual marketing enables marketers to move from ‘push marketing’ to insight-driven response and prediction. However, it requires a paradigm shift in how marketers approach their programs.

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10 Tips for Becoming an Agile Marketing Team


Virtually everything related to marketing is evolving, starting with consumers who have changed both the technology they're using and their buying habits.

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Successful Business is not just a numbers game

Marketing Accountability

For many years the major supermarkets have enjoyed annual increases in turnover, like for like sales and overall profits. Now those same supermarkets are reporting falling sales and profits which they attempt to counter with competitive pricing, but is this enough?

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Industry Updates

Samsung shines at 30th Mail & Guardian Greening the Future Awards | 30 July 2015

Samsung Electronics Africa walked away with an accolade at the Mail & Guardian Greening the Future Awards in Johannesburg recently. more

To FaF or not to FaF? There is no question | 30 July 2015

In an information saturated world, hard selling and cold calling are beyond redundant and can present a significant risk to businesses if pursued incorrectly. more

Key criteria for hosted business continuity | 30 July 2015

The adoption of cloud computing models is revolutionising how IT is procured and used—and also how organisations ensure business continuity. However, says Sasha Malic, Head of Availability and Hosting Services at ContinuitySA, the two should not be confused. more

Adapt IT invests in third Knowledge Centre | 30 July 2015

Adapt IT has opened its third Knowledge Centre at the Rusthof Secondary School in the Western Cape. This brings the company’s total knowledge centre investment to R1,6 million, after investments in Amaoti and Olievenhoutbosch in 2013 and 2014 respectively. more

Port Elizabeth Express local newspaper grows to 100 000 copies | 30 July 2015

The Ads24 local title Port Elizabeth Express (PE Express) has extended its reach in the Eastern Cape. Already the largest local title in the province, it will increase its print run from September 2, 2015 from 90 000 to 100 000 copies weekly. more

Is disruptive technology driving innovation or causing chaos? | 30 July 2015

The only constant is change and today this has never rung truer. We are in an age of change where disruptive technologies are not only changing lives, but transforming markets. more

Three reasons not to miss the 2015 IPRA World Congress | 30 July 2015

The 60th International Public Relations Association (IPRA) 2015 World Congress and Exhibition is taking place in South Africa in September. It is set to be an exceptional event including exciting speakers and new concepts that simply cannot be missed. more

Research shows no one-size-fits-all solution for building a website | 30 July 2015

There are countless options for building a website, but what option can provide the most value? New research conducted by Clutch, the leading source of web designer reviews, breaks down the capabilities, limitations, and costs of using different solutions to build a website. more

AfricaCom launches AHUB in partnership with Ericsson | 30 July 2015

This unique innovation hub will bring together as many active funders and investors as possible, and make them available to registered AfricaCom 2015 techpreneurs looking to get a kick-start or a financial injection. more

Passion trumps flexibility when it comes to Women Owned Businesses | 30 July 2015

The reasons why many women start their own businesses might not be what you think. A recent study by NAWBO and found that for 92% of female entrepreneurs, the ability to do something that they are passionate about was the main driving force behind their business ownership. more

Three Winners Announced For The Final Cannes Chimera Challenge | 30 July 2015

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. more

The DStv Seminar of Creativity’s exciting line-up | 30 July 2015

One of the highlights of the 2015 Loeries® Creative Week™ Durban is undoubtedly the DStv Seminar of Creativity. The seminar brings together seven global leaders in creativity that will share insights on brand communication trends by interpreting the topic ‘Creativity Adds’ from their own career perspective. more

New Ask Afrika Icon Brands™ winners announced | 29 July 2015

Top executives from South Africa’s most loved brands, marketers and media celebrated South Africa’s most loved brands at the Ask Afrika Icon Brands™ Awards more

Standard Bank Rising Star Awards winners celebrated at glittering event | 29 July 2015

Young South African business talent stemming from various business sectors, falling within the 28 - 40 year age group, were acknowledged for their inspirational contribution to industry. more

The future of digital payments and security to be unveiled at leading industry event | 29 July 2015

Debuting this year, the Payments Security & Authentication Global summit will bring together futurists, cyber security and payments professionals from across the region to discuss how to protect their customers through developing and upscaling secure payments infrastructure. more

Localising content is not a Licence to be Lazy | 29 July 2015

Working with global brands often means localising content for the South African market. But what does that really mean? more

The winning standard for the Loeries in 2015 | 29 July 2015

The Loerie Awards are presented annually with great prestige to honour South Africa’s finest brand communications specialists in architecture, direct marketing, live events, video, digital media, design and print and radio advertising. more

Big Skills, Big Screen | 29 July 2015

With a history in sales that extended from real estate to pharmaceuticals, Kim is no stranger to rewarding careers. However, it was Cinemark, the sales company for Ster-Kinekor, which truly captured her imagination. Constantly evolving and expanding, the industry has mirrored her own growth. more

SPARK Media launch trends on Twitter | 29 July 2015

Strategically come Dancing’s Twitter hashtag #strategicdance briefly trended on Twitter when the new media sales powerhouse, SPARK Media, was launched. more

Whose Line Is It Anyway? | 29 July 2015

Above-the-line. Through-the-line. Below-the-line. Terms according to which, we have come to define our different specialities in the media space. As a person who naturally questions everything, we have become so accustomed to departmentalising our different specialities through the use of a “line.” more

Sage and Deloitte Forge Strategic Partnership | 28 July 2015

Starting today, it will be easier than ever for Small & Medium Businesses to rapidly deploy cloud-based business management capabilities, thanks to a new strategic partnership between Sage and Deloitte. more

Entries Open For #BreakMakeCreate15 Hackathon | 28 July 2015

Designers, creatives, coders and techies: fire up your brains, sharpen your pencils, polish your screwdrivers or soldering irons, and get ready to hack – entries have opened for this year’s Break.Make.Create. more

Jennie Beck to unpack hybrid audience measurement | 28 July 2015

Yet another good reason to attend the 16th Pamro and All Africa Media Research Conference in Dar es Salaam, Tanzania from 23 – 26 August 2015, is the chance to listen to Jennie Beck, Global Director of Kantar Media, UK. more

Delegate Registrations for Eurobest Open | 28 July 2015

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. more

Difference between Millennials and Generation Z and why marketers should care | 28 July 2015

If Millennials was the perfectly connected generation, Generation Z is the over connected generation. Their attention span is significantly lower than the Millennials, it’s estimated at around 8 seconds! This means that communication needs to be short and concise with frequent bursts. more

Pizza delivery from Wits? You have to be there! | 28 July 2015

In an exciting initiative to encourage students to join the digital revolution by becoming innovators and entrepreneurs, Prof Barry Dwolatzky, Director of the Joburg Centre for Software Engineering (JCSE) at Wits University has launched a campaign called DIZ Spark. more

Mortimer Harvey Africa Middle East signs with Rameda | 28 July 2015

Mortimer Harvey Africa Middle East has signed a two-and-a-half-year consultancy services agreement with Rameda, a state-of-the-art pharmaceutical company in Egypt. more

[Campaign] X/procure® successfully launches product | 28 July 2015

The campaign which began earlier this year, was scheduled to run for a period of three months on X/procure®’s procurement software, targeting pharmacists and dispensing doctors to build awareness of the product. more

Digital Solutions Group (DSG) wins key Regional BPeSA Award | 28 July 2015

Digital Solutions Group, this weekend, was awarded the Best Independent Contact Centre award in the regional BPeSA awards ceremony. more

Research confirms efficacy of TRANSIT.TV™ | 28 July 2015

The latest wave of TRANSIT.TV™ Research conducted by Millward Brown for Provantage Media Group shows once again that the digital channel - which airs in taxis, taxi ranks, train stations and bus terminals across South Africa – is a highly valuable tool for communicating with the LSM B market, aged 16 – 50+. more

Sage Opens up a World of Opportunity | 28 July 2015

New all-up global program for Independent Software Vendors will open Sage partners’ routes to market, kick-start a new era of collaboration and re-emphasize the channel’s vital role – for the next decade. more

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