Knowledge Library

10 Common Webinar mistakes and how to avoid them


As more and more marketers rely on webinars to engage with their customers, competition for the time and attention of those customers intensifies.

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Maximising your marketing using The Mover Life Cycle


30-40 million people move each year, and on average spend up to $9,500, engage more than 70 new brands within 3 months of relocating, and are a coveted consumer segment for brands across a wide range of industries.

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Content Marketing vs PR


How consumers use content to make decisions. Consumers are awash in content these days. Knowing how they make sense of all that information is crucial for marketers trying to stand out from the crowd.

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15 Post-Purchase Emails that build loyalty and drive revenue


Are you doing enough to drive the repeat sales that turn one-time buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing customers in favor of increasing new business.

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Grow your email list with easy email append


Expand your email marketing programs by adding email addresses to your postal customers database. Find out why Email Append is a quick and affordable tool to engage customers.

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Optimizing Toy and Gaming Online Shopping


For the latest in their Category Deep Dive Series, HookLogic analyzed data for the Toys and Gaming category: 5.7 million online transactions representing more than $730 million in sales on the Retail Search Exchange network.

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Law firm Adams & Adams gets tough on counterfeiters in Africa

Laws and Regulations

As business environments improve, Africa’s urbanisation and middle class are growing rapidly. Over the past decade, six out of 10 fastest-growing economies worldwide are in sub-Saharan Africa.

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The Ultimate Guide to Evaluating your Programs


Digital Marketing Assessment: Every day, marketers take steps to enhance their digital marketing programs. A new email here, a Twitter campaign there, a list growth initiative going live soon.

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10 Steps to Planning a Successful Webinar


A successful Webinar can help strengthen a company’s brand awareness, increase market exposure and generate qualified sales leads.

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Industry Updates

Two experts in different fields to speak at IPRA World Congress 2015 | 30 October 2014

Join us in Johannesburg, South Africa in September at the IPRA World conference, a three- day conference in best practice for professional communications and public relations practitioners. more

Cloud offers a new competitive edge for business | 30 October 2014

As corporate, financial and human resources become strained, company executives are starting to look at more cost-effective ways of deploying and managing their phone systems. Cloud voice solutions are witnessing significant adoption, especially in the small to medium business arena. more

Japan IT Week Autumn 2014 | 30 October 2014

Japan IT Week Autumn 2014 Opening 28 October with 430 Exhibitors and 32,000 Professional Visitors Expected. more

Alcatel-Lucent and MTN Nigeria to boost connectivity in Africa | 30 October 2014

Alcatel-Lucent and MTN Nigeria to boost connectivity in Africa’s most populous nation with ultra-broadband 100G fiber-optic data network. more

CMMI® Institute Global Conference Series Kicks Off in China | 30 October 2014

CMMI® Institute announced that it is kicking off its global conference series, with events taking place in China, Europe, and North America throughout 2014 and 2015. Another event will be added to the schedule for Latin America in 2015. more

Wild Card magazine wins multiple publishing awards | 30 October 2014

Wild magazine, the publication for the Wild Card programme, walked away with top honours at the 2014 SA Publication Forum Awards for publishing excellence. more

GSMA Introduces 2 Special Awards for 2015 Global Mobile Awards | 30 October 2014

‘Young Mobile Innovator of the Year’ and ‘Connected Women: Leadership in Industry’ Awards Created to Mark Global Mobile Awards 20th Anniversary - Mobile World Congress 2015 more

GSMA: New Details for Mobile World Congress 2015 | 30 October 2014

The GSMA today provided updates on the 2015 GSMA Mobile World Congress, including the addition of new keynote speakers, exhibitors, sponsors and participants in partner programmes at the annual mobile industry event. more

Spur Corporation a ‘Best Company to Work For’ | 30 October 2014

Spur Corporation Limited was awarded a Standard of Excellence Award in Deloitte’s Best Company to Work For 2014 Survey earlier this month. The Standard of Excellence Award is issued for companies achieving an overall score of 3.7 and higher out of 5 in the Survey. more

And no "goodnight kiss"... go press the butN | 30 October 2014

The social media is full of five-minute wonders as the world waits for the next generation after Facebook, Twitter and LinkedIn. butN has been likened to Tinder because its purpose is to meet face-to-face and it uses proximity sensing to find potential contacts – but could butN be the next big thing? more

2015 MTN Radio Awards Entries Open | 30 October 2014

Entries for the 2015 MTN Radio Awards opened yesterday with stations and individuals having a 3-month window to submit examples of their finest work by 20 January (manual submissions) or 27 January (online submissions). more

OMD scoops Gold at Annual AMASA Awards | 30 October 2014

OMD, South Africa’s largest media agency, has scooped a gold award for the best integrated campaign in the finance category at this year’s Advertising and Media Association of South Africa (AMASA) awards ceremony. more

ROI Africa 'pick of the crop' on Drupal | 30 October 2014

One of South Africa’s foremost media intelligence service providers, ROiAfrica’s website has just been listed on the Drupal Site, as “Editor’s Pick” for the ‘best looking” sites. more

WSL's "How America Shops" Survey Finds a "Wellness Uprising" Sweeping the USA | 30 October 2014

A "Wellness Uprising" is spreading across America, led by women and men of all ages, ethnicities and income levels who, increasingly concerned about personal wellness, are rapidly adopting healthier habits. more

In a press release, a picture adds a thousand words | 29 October 2014

In 2014, adding a single picture to a press release can potentially double the cost of a press release distribution. For instance, PR Newswire, in its Annual Report and Accounts 2012, clearly stated that its "organic growth was largely driven by continued success in up-selling multimedia press releases." more

Announcing the Howard G. Buffett Fund for Women Journalists | 29 October 2014

Promoting the work and advancing the role of women in the news media across the globe is critical to transparency and the diversity of voices. more

Brand Keys Partners with Cult Collective to Explore Loyalty | 29 October 2014

U.S.-based research consultancy joins Canadian marketing firm's growing Collective. Brand Keys, Cult Collective to unlock secrets of customer loyalty together. more

The Internet has changed our brains. Has your company stayed the same? | 29 October 2014

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things. Our minds have become used to toggling between screens, with some purchases better suited to fast data-point shopping experiences and others slow and experiental browsers. more

The psychological, social, and cognitive benefits of PRISA membership | 29 October 2014

We are all trying to add value and differentiate our offerings in a market where PR agencies are competing with advertising and digital agencies for a share of the marketing budget. more

Asset Finance: Purchase or Pay-Per-Use? | 29 October 2014

Arranging finance for business equipment can seem like a daunting task. However, it doesn’t need to be. There is a range of flexible asset finance solutions to suit every organisation, and some, more than others, offer sound opportunities to put working capital to better use. more

Tigo offers free access to basic internet services through Facebook’s app | 29 October 2014

Tigo announced that it is teaming up with Facebook to provide millions of Tanzanians with affordable Internet and free access to some basic online services through the app. more

The Empty Shop finally comes to South Africa! | 29 October 2014

Sandton City has a heart of gold and while the centre is proud of being Africa’s ultimate shopping destination, Sandton City always seeks ways to help those for whom just buying a loaf of bread every day is often a struggle. more

OpenWeb offers all subscribers 1TB free data for November | 29 October 2014

OpenWeb, a leading ADSL provider in South Africa, today announced that one free Terabyte (TB) of data will be offered to all new and existing Capped Unshaped clients between 00h00 and 06h00 for the duration of November 2014. more

Smart developers choose low-code alternatives for fast delivery | 29 October 2014

Customer-facing applications are now the top technology priority in many enterprises and developers need to think differently about how they build and deliver customer-facing applications. more

Brand South Africa celebrates KFC Add Hope initiative | 29 October 2014

Poverty has many dimensions that shape people’s lives. Poverty in South Africa is most evident in the lack of opportunities for economically active citizens to earn a wage. more

Hosted PBX cuts cost and removes operational strain from companies | 29 October 2014

Companies are increasingly turning towards the cloud – the umbrella term used to describe Internet-based computing where data, software, or applications are run and stored online instead of on the user's machine itself or housed elsewhere on site. more

Vega graduate walks away with top honours in iPhoneography competition | 28 October 2014

Lynsey Hughes, was the overall winner from Johannesburg in the recent iStore/iPhoneography competition organised by iStore in association with Marc Forrester at iPhoneographyZA more

[WeCare] Creativity is the flavour of the month with Roman’s Pizza | 28 October 2014

Investing in education is key to social upliftment in South Africa, and what better way to do it than with pizza, a firm favourite with children everywhere? Roman’s Pizza is offering school children a chance to explore their creative sides and win fabulous prizes for themselves and their schools more

Mediamark in collaboration with FNB wins two gold awards at AMASA 2014 | 28 October 2014

Multichannel media sales house, Mediamark, snagged two gold awards for “Best Branded Content Campaign” and “Best Contribution by a Media Owner” at the 2014 AMASA Awards for the “15% More Show” eBucks campaign it orchestrated for First National Bank (FNB). more

Remarkable Readership of the Daily Sun | 28 October 2014

Most newspapers have a slightly higher readership than circulation, perhaps double or even triple. The Daily Sun is remarkable in that its readership currently sits at 19.5 times that of its circulation. more

SMEs have alternatives to bank loans for funding | 28 October 2014

If you're a South African entrepreneur or small business owner looking for financing to start or expand a business, you've probably become accustomed to banks and venture capital firms slamming the door in your face. more

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