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The Performance Advertiser's Guide to Instagram

DMNews

Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram.

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7 Best Practices for 99.99% Email Deliverability

DMNews

That means up to 20% of your email revenue vanishes the moment you hit 'send'! Since nobody likes to lose revenue, download our latest ebook on email deliverability

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45 Loyalty Marketing Ideas – 2016 Edition

DMNews

Acquiring new customers in a loyalty program is a great accomplishment. But retaining them and keeping then active are larger feats.

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What do your clients say about you?

Business and Marketing Strategy

Technology and the ability to share information has democratised the perception of brands. Customer opinion is more influential than ever in determining brand perception.

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Is there space for concierge services in the on-demand economy?

Leadership Articles

The PLP Group is taking their concierge services to new heights by incorporating on-demand technology in their product offerings. Not only is the on-demand economy reinforcing how consumers interact with businesses but it’s also forcing businesses to relook their business strategies.

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Email Marketing — You're Doing it Wrong

DMNews

Get 12 tips to supercharge your email marketing. Email continues its reign as the top performing marketing channel.

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The Definitive Guide to Social Media Marketing

DMNews

The rise in social media usage means that participation is no longer an option; it's a necessity. But, how do you win in this social world?

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2016 Webinar Benchmarks Report

DMNews

See how your webinars stack up. How do you measure webinar success? Do you know how your webinars compare to your peers and competitors? Well, now you can find out.

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How digital marketing can drive customer acquisition

Digital Marketing

South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers.

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Industry Updates

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Clinton wins the debate but not the war | 30 September 2016

American presidential debates have very little to do with policy and debate – they are about who wins the narrative – be it by body language, demeanour, or a single hard-hitting ‘zinger’ aimed at the opposition’s fatal flaw. ...read more

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TMG’s 2016 Election app and Wanted Online receive top awards | 30 September 2016

At the inaugural Digital Media Africa Awards organised by the World Association of Newspapers and News Publishers (WAN-IFRA), Times Media received top accolades for its digital innovations ...read more

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Standard Bank wins prestigious stockbroker award | 30 September 2016

The award, which is primarily based on client feedback, follows a year of particularly high volatility in the markets. Investors were therefore in search of solutions that were efficient, sophisticated and secure. ...read more

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Amstel Lager and Y&R South Africa become Brews | 30 September 2016

Premium beer brand of Heineken South Africa, Amstel Lager, has announced the appointment of Y&R South Africa as their new lead agency. ...read more

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Webfluential Launches Quotes | 29 September 2016

Today Webfluential is launching the first ever quoting engine for social influencers, called Quotes. With well over 10 000 digital creators worldwide using Webfluential to turn their influence into a business, Webfluential keeps delivering on its promise ...read more

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CNBC Africa launches on StarTimes Nigeria | 29 September 2016

CNBC Africa, the largest and fastest growing financial and business news channel in Africa, will be boosting its viewership in West Africa by about three and a half million new viewers, adding to the channel’s already extensive reach across the African continent as it launches on the StarTimes digital television network in Nigeria. ...read more

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Wimpy’s Meat-Loving Papa Keeps SA Smiling | 29 September 2016

Wimpy is flighting two new entertaining episodes in ‘The Chronicles of Papa’. The recently-launched campaign enhances Wimpy’s positioning as a casual dining destination offering big eat and value grill meals. ...read more

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Avoid that broke feeling: six ways to manage money in your business | 29 September 2016

One of the hardest things to get right as an entrepreneur is managing the financial side of your business. Over the years, I’ve spoken to many Small & Medium Business owners from around the world about how they manage their risk and improve their odds of success. ...read more

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Apple iPhone maintains lead in customer experience | 29 September 2016

The latest South African Customer Satisfaction Index (SAcsi) for Mobile Handsets reveals that South African consumers are highly satisfied with their experience with Apple phones. ...read more

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Sony TV Asia appoints Mediamark as its advertising agent | 29 September 2016

Sony Pictures Networks (SPN), a premium Asian general entertainment TV channel, has announced the appointment of Mediamark as its advertising sales agency for South Africa and Sub-Saharan Africa. ...read more

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eLearnAfrica launches new Online Marketplace | 29 September 2016

eLearnAfrica today launched its new online marketplace for education, making it easier for students throughout Africa to search for and enrol in hundreds of online courses, online degrees, and professional certifications from some of the best universities in the world. ...read more

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Facebook Analytics for Apps | 29 September 2016

Facebook knows growth, which is why we built Analytics for Apps—to help businesses grow by understanding their customers, using the same tools and techniques we use. ...read more

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International Investment in South African Property | 29 September 2016

September is well-loved in South Africa as it brings the beginnings of warmer weather, spring flowers and the celebration of Heritage Day. It is however also the National Tourism Month and thus provides a heightened focus on the importance of tourism particularly to the local economy. ...read more

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Effective Measure and IAB SA Digital Industry Survey Goes Live | 29 September 2016

Heritage Day, aka National Braai Day, is a Holiday close to most South African’s hearts. The day is often spent with friends and family, enjoying spring around a braai with a beer in hand. ...read more

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Developing ICT skills that create jobs and change lives | 28 September 2016

The latest SAP Skills for Africa South Africa chapter kicks off today with the Johannesburg leg of the student orientation that prefaces the actual training due to start on 29th September. ...read more

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Revolutionising the World of Compelling Content | 28 September 2016

Funny or Die, founded by comedic powerhouses Will Ferrell and Adam McKay with over 1 billion views and 70 million followers globally and Samsung, the world leaders in innovation and technological advancement, merged powers for a ground-breaking knowledge sharing session earlier today. ...read more

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Africa Code Week officially arrives in Mozambique | 28 September 2016

Over the next few days Mozambique will play host to a series of train-the-trainer (TTT) workshops during the official build-up to SAP's Africa Code Week (ACW), taking place in Maputo from 29 to 30 September. ...read more

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Winners of the Inaugural D&AD Impact Awards Announced | 28 September 2016

Tonight at The PlayStation Theater in New York City, the winners of the first ever D&AD Impact Awards were announced in front a crowd of business leaders, campaigners, philanthropists and awarded advertising and design practitioners from around the world. ...read more

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Swift Copy | 28 September 2016

The Red & Yellow School of Logic and Magic is running a copywriting workshop for non-copywriters at our Cape Town campus on 11 October 2016, and on 19 October 2016 at our Johannesburg campus. ...read more

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M&C Saatchi Abel launches Strongbow | 28 September 2016

Heineken South Africa, who already entrusts their hugely awarded global beer brand, Heineken to M&C Saatchi Abel, has given the Agency a further vote of confidence by awarding them the world’s biggest apple cider brand, Strongbow in a competitive pitch. ...read more

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South Africa's first automotive Facebook Messenger Chatbot | 28 September 2016

Driven by the goal to be at the forefront of technological innovation and supported by a powerful partnership with Mercedes-Benz South Africa, digital performance agency iProspect South Africa has developed the country's first Facebook Messenger Chatbot in the automotive industry. ...read more

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Identifying South African’s heart and health risks! | 28 September 2016

1Life, a leader in the direct life insurance industry, recently conducted a Heart Awareness Month online survey – in the aim of educating consumers to better understand their lifestyles and, as a result, manage and reduce their risks towards heart disease. ...read more

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South African Nation Brand continues to rise | 28 September 2016

Brand South Africa today welcomed South Africa’s rise of two places in the annual World Economic Forum’s Global Competitive Index. South Africa now stands at 47 of 138 – up from 49 in 2015 - countries measured on 12 pillars. ...read more

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The African Musical Collaboration that celebrates African unity [Campaign] | 28 September 2016

With Absolut Vodka's renewed sponsorship of the MTV Africa Music Awards in 2016, also comes a unique and groundbreaking African Musical Collaboration project. ...read more

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Finals fever: Bulldogs and Swans fans compared | 28 September 2016

Even the 12 million Australians who don’t support an AFL team would probably be aware that this Saturday’s AFL Grand Final is shaping up to be an historic Battle Royale, ...read more

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KamaGames Partners with Viber | 28 September 2016

KamaGames®, a global developer and publisher of social casino games for mobile platforms, today announced its partnership with one of the leading mobile messaging service platforms. ...read more

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What the African banking market can learn from Europe | 28 September 2016

No sector or region is immune to the disruptive power of Digital Transformation. For the banking sector, this has meant radical changes in how services are offered and how technology is used to enable rapid deployment of new customer-centric innovations. ...read more

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The Afrikaans market is the second biggest market in South Africa | 28 September 2016

Not only is the Afrikaans market the second biggest in South Africa, but it is made up of big spenders. On average, Afrikaans speakers earn R20 357 per month. A whopping 92% of this market prefer to read in their own language. ...read more

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Has the AFL and NRL’s sponsor backed the right teams? | 28 September 2016

From banks to breweries, utilities to telcos, iced coffee to airlines to cars, brands across many industries stitch their logos onto AFL and NRL team jerseys. But although over four million Australians 14+ (21%) plan to buy a new mobile phone in the next 12 months. ...read more

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Technology unlocks forex transfers for South Africans | 28 September 2016

An increased personal foreign investment allowance for South Africans; a volatile global economy; a see-sawing rand; South Africans’ growing comfort in transacting online – from booking hotel rooms, to ordering taxis, to banking transactions. ...read more

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Laureus SA to fund 3 new projects! [WeCare] | 28 September 2016

The Laureus Sport for Good Foundation South Africa announced that it has started funding three new community based projects, namely Boxgirls, United through Sport and AMANDLA Edufootball. ...read more

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