Knowledge Library

7 words you shouldn’t be using in your writing

Creative Design and Copy

You know what you planned to write about. You set out with great intentions to write a beautiful piece. But then you became lost in a sea of words and descriptions, defining and explaining.

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Taxi branding in action: A campaign case study

Research - Trends and Insights

The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be an excellent way to reach an extensive audience.

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Digital Marketing Trends 2017

Research - Trends and Insights

The South African market seems to be grappling with a major gap between the work of digital marketing agencies and digital business analysts.

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The Rise And Fall - Social Media Trends in 2017

Research - Trends and Insights

Don't panic. Social media is not going anywhere. Last year I looked at blogging trends for 2016. I believe that most of these will hold for 2017. This year, I want to look at some social media trends that are rising and others that are falling.

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Future of Business Survey Global Launch

Research - Trends and Insights

As the World Economic Forum kicks off, the OECD, World Bank, and Facebook are releasing on January 17th an update to the Future of Business survey

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The past is but a prologue to the future’

Marketing Accountability

While January may not be the start of an organisations commercial year, it is still an opportunity for the commercial manager, to consider the opportunities and threats which a new year might bring.

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5 tips for blogging for your business

Social Media

If your business has a website, it should have a blog. It’s not just a great way to connect with your consumers, it’s also a sneaky way to integrate your brand into their lives. If you offer quality content, your posts will come up in their newsfeeds and timelines.

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Big ads, big demands

Customer Service

Placing prominent ads highlighting specials comes with challenges: the demand for products should increase, but then so should the company’s capacity for providing excellent customer service.

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Talking to Africa Explores Differences in PR Approaches

Leadership Articles

A new e-book released this week, Talking to Africa: Considering Culture in Communications for a Complex Continent, argues that communications and public relations in Africa are not a one-size-fits-all exercise.

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Industry Updates

Liquorice opens 5th office in SA in the Cape Winelands | 20 January 2017

Liquorice, a DigitasLBi company and one of Africa’s leading digital agencies, has opened an office in the Cape Winelands. This is the agency’s fifth office in South Africa and will be co-located with its client, Distell. more

Forecourt Retail Marketing Conference | 20 January 2017

Forecourt retail is a high growth retail category and competition is intensifying between forecourts offering increasing range of retail outlets and services. more

Fortifying Wireless Security Key To A Robust Network | 20 January 2017

Most organizations think they have their security taken care of but ironically, CIOs today are not accounting for how their network is actually accessed. more

2016 Fortinet Growth Partner of the Year Award | 20 January 2017

Telkom | Business Connexion announced today that it was named Fortinet’s 2016 EMEA Growth Partner of the Year. more

Dino Burbidge joins FEPE International Creative Awards judges | 19 January 2017

WCRS Director of Technology and Innovation Dino Burbidge is joining the judges for this year’s FEPE International Creative Awards. For the first time these will be divided into Classic and Digital. more

NSBC Summit event is happening soon | 19 January 2017

With over 100 sessions and seminars, the NSBC Summit will draw on leading business experts and specialists, and provide attendees with an opportunity to discuss every facet of doing business right; from start-up to growth and success. more

Starting From The Bottom | 19 January 2017

It is very easy to fall into "I am waiting for funding" syndrome when trying to start a business. The truth is you do not always need money to start, sometimes all you need is pure grit. more

Cosmopolitan SA releases world exclusive with superstar Ciara | 19 January 2017

Taking place in Los Angeles in December, the shoot was carried out at the Hollywood Roosevelt, and was directed by Cosmopolitan South Africa’s award winning Fashion Director, Bev Nates, and Art Director, Juan Geel. more

Accenture Appoints Wayne Hull | 19 January 2017

Accenture today announced the appointment of Wayne Hull as managing director and head of Accenture Digital for South and Sub-Saharan Africa. more

Emirates introduces sustainable blankets | 19 January 2017

Emirates has introduced new sustainable blankets made from 100% recycled plastic bottles. The soft and warm blankets are made using ecoTHREAD™ patented technology and is now available in Economy Class on all long-haul Emirates flights. more

Life insurance of the future is more personal, convenient and accessible | 19 January 2017

Life insurance is set to become more personalised, more convenient and more accessible as leading life insurers begin to more aggressively adopt disruptive digital technologies to change the ways they interact with customers and operate their businesses. more

Does Your Contact Centre Speak Millennial? | 19 January 2017

Millennials and the technology-infused world, in which they live and work, are without a doubt creating a stir within the traditional customer engagement model. New, future-thinking models of engagement are needed if brands are hoping to claim their slice of the Millennial Pie. more

Why machine learning might be the saviour of advertising | 19 January 2017

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. more

Intermediaries crucial in finding right agency for marketers | 18 January 2017

For marketers operating in South Africa, finding the right agency is a crucial element of the product distribution channel. Without these intermediaries, effective results are likely to remain elusive – they are the key to the marketer’s Holy Grail, the end-user. more

CEOs must start a Skills Revolution | 18 January 2017

A new report by Accenture Strategy (NYSE: ACN) cautions that in a rapidly changing digital landscape, CEOs must lead the charge in reskilling their people to be relevant in the future and ready to adapt to change. more

Less than a month left for SA Taxi Foundation 2017 Art Award entries | 18 January 2017

The SA Taxi Foundation Art Awards is a watershed initiative, in that it requires artists to produce an original work that can also be interpreted as a decal on minibus taxis. more

Keep track of your kids with the MySafekidz app from Tracker | 18 January 2017

The tracking device will allow the school to have access to data from a web interface where they can track and manage their school buses, view driver behaviour, monitor fuel consumption as well as check the bus route and zone. more

Creating winning cultures | 18 January 2017

Organisations can have the right product, the right strategy, and even the right individuals in place to achieve success, but results are simply not going to be achieved if the environment does not have a winning culture. more

Why a career in design can be the best decision you could make | 18 January 2017

If you’re looking for an exciting, creative, professional field where you can put your creativity to daily use – then design work may be what you’ve had on the tip of your tongue. more

Tom Eslinger Named First-Ever Global Chief Creative Officer | 18 January 2017

He will be responsible for the seamless integration of strategy, planning and analytics to yield powerful, integrated creative ideas for application across all traditional, digital and mobile platforms. more

Massive gaps between customer expectations and brand delivery | 18 January 2017

Soaring customer expectations are creating an increasingly challenging environment for products and services seeking brand engagement, according to Brand Keys, Inc. 22nd annual 2017 Customer Loyalty Engagement Index©. more

The D&AD Next Awards 2017 Are Now Open For Entries | 18 January 2017

Today the D&AD Next Awards opens for entries for its third year. Entries are open until the 22 February 2017 and entry prices start from just £25. more

TFG pushing boundaries with new online delivery option | 18 January 2017

TFG are pushing online delivery boundaries by introducing Deliver 2 Me – a convenient delivery solution which uses geo-location services (already used in apps like Uber) to avoid the need for specific street delivery addresses. more

What to expect at Decorex Cape Town 2017 | 18 January 2017

Fashionable fabrics, inspired interiors and wall-to-wall trendsetting décor will adorn the Cape Town International Convention Centre from the 27th to 30th April 2017 as Decorex Cape Town – co-sponsored by Plascon and Caesarstone – takes over the city. more

Liquor Industry Veteran Joins Complexica | 18 January 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Doug Misener has joined the company as Corporate Strategy Advisor. more

My Social Database; Nifty Brand New Twitter Targeting Tool | 18 January 2017

My Social Database recently developed a nifty new tool that exactly shows you which influencers on Twitter are of major importance to you, your product, brand or company. more

Just how seriously should you take Digitisation? | 17 January 2017

There are the usual headline examples: The Uber app coordinates citizen drivers in a fleet-less taxi model that poses an enormous threat to regular taxis. And the Airbnb app manages travel accommodation in ordinary homes, mounting a major challenge to the hospitality and property industries. more

Technology elites say the U.S. Technology Industry’s best days are ahead | 17 January 2017

The Burson-Marsteller Age of Trump Technology Policy Survey Reveals Technology Elites are Optimistic About the Current and Future State of the Country and Economy, While the General Public Expresses Concerns more

BURGER KING calls on Kids to defend the King [Campaign] | 17 January 2017

Look out for the mines and be careful of those robots, The King needs to be defended, and it’s up to your children – or you – to save him. more

Penquin MD acquires majority shareholding | 17 January 2017

Results driven full service agency Penquin has announced several changes to its senior management structure to bring in 2017. more

7 Ways to bubble wrap your business in 2017 | 17 January 2017

All companies are prone to risk and that is why being properly prepared might just save you from the worst. Wynand van Vuuren, King Price Head of Legal and Claims, shares 7 tips to e(i)nsure that your business is protected and ready to thrive in 2017. more

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