Knowledge Library

Branding in a Digital World: Why Having a Strong Identity Matters

Digital Marketing

With the various events and happenings that have played a part in shaping the year’s socio-political landscape (both internationally and locally), 2016 is widely being dubbed a ‘Year of Identity’.

Share The Knowledge
10 tips for managers wishing to build employee engagement

PR and Communications

Everything begins with values; with the top three highest priorities in an individual’s life. These are the source of that person’s primary purpose and the underlying determinants of their perceptions, decisions and behaviours.

Share The Knowledge
Forging Loyalty Through Social Media

Social Media

Think of a brand you fervently believe in, a brand you use to express yourself and one you would recommend to friends. When consumers deeply connect with a brand’s values in this way, we call that "Identity Loyalty."

Share The Knowledge
How to get a Service Culture Mind-set?

Customer Value Management

I recently gave a talk to ISSIP (pronounced IZip and stands for International Society of Service Innovation Professionals) on Service Value Creation. Jim Spohrer of IBM asked me how we get the service culture mind-set inculcated.

Share The Knowledge
The new competitive advantage in mobile


In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition.

Share The Knowledge
Say It Right by Atiyya Karodia

Creative Design and Copy

Every campaign or content direction needs a brainstorm, a solid number of hours and sometimes days to be able to explore, interpret, understand, articulate and then express what we observe.

Share The Knowledge
A happy customer keeps returning

Customer Service

There is no doubt that generating leads is one of the most important steps to turning your target audience into buying customers.

Share The Knowledge
A Guide to Multi-Channel Digital Marketing


Digital Marketing 101 - Key tools for engagement marketing. In a world full of catchy headlines, addicting mobile apps and online ads galore, keeping your buyers engaged with your brand can feel like an uphill battle.

Share The Knowledge
2016 Email Marketing Metrics Benchmark Study


See how you rank versus your peers on a wide range of email metrics. button-wrap. To build a world-class marketing program, it's crucial to compare yourself to the best performers – but competitor data can be scarce.

Share The Knowledge

Industry Updates

Merchants wins big at 2016 CCMG Contact Centre Industry Awards | 30 August 2016

Merchants, South Africa’s longest standing and largest contact centre partner in South Africa has clinched five awards at the 2016 CCMG Contact Centre Industry Awards. more

Snapcart™ Introduces Leading-Edge Electronic Signature Feature | 30 August 2016

The new Snapcart™ Electronic Signature feature allows logistics organisations to acquire customer signatures in a way that is easy for all drivers, safe and inexpensive. more

Fewer Australians paying to see the doctor | 30 August 2016

The latest findings from Roy Morgan Research show that the proportion of us paying for a visit to the doctor in an average four-week period has declined over the past decade. more

Investment Summit plans high returns for SA’s investment community | 30 August 2016

The outcomes of the recent local government elections will undoubtedly have repercussions on the South African economy, with the investment landscape being increasingly affected. more

KIA sets off on World’s Longest Test Drive [Campaign] | 30 August 2016

KIA Motors South Africa is embarking on what will be the World’s Longest Test Drive, for the launch of the all-new KIA Sportage, right here in South Africa during the week of 14 to 20 October. more

New approach arrives Just-in-time to help marketers maximise influence | 29 August 2016

While the marketing strategy of organisations has changed as a result of the fundamental shift in the consumer’s path to purchase, the mission of marketing - namely, positively influencing the purchasing decision of consumers at the right moment - has not changed. more

Be responsive online or risk being left behind | 29 August 2016

The digitalisation of business is inevitable and companies that resist the change, risk losing customers, revenue and potentially, even their reputation. more

King Price’s new TVC gets down to Business | 30 August 2016

For the past week, King Price’s new Let’s Get Down to Business TVC has been reigning on our television screens, following the launch of its new business insurance offering. more

DSG & Nandos win Best Outsourced Partnership | 29 August 2016

Digital Solutions Group – a market leader in on-demand customer experience management – secured the win in the hotly contested Best Outsourced Partnership Category at the 2016 Annual CCMG Awards. more

Personal Branding within the Graduate Sector | 29 August 2016

Nandile Mlambo is an IIE BA Honours in Brand Leadership graduate (2013) from Vega School who has made a name for herself in trying to make a dent in South Africa’s incredibly high youth unemployment rate. more

Mortimer Harvey wins Barclays Africa B2B Business | 29 August 2016

Mortimer Harvey has partnered with Absa over the last 14 years, growing a long-term relationship that will now move into the B2B portfolio. more

Young passionate Business Achiever wins big | 29 August 2016

Young Business owner Jolené Leeuwner-Maritz won the Top Young Achiever at the Standard Bank Top Women Awards held on August in Johannesburg. more

Better service through Big Data | 29 August 2016

Following the recent news that WhatsApp will start sharing user data with parent company Facebook, many consumers may be concerned about the privacy implications of the move. more

App and video streaming experience determine customer loyalty | 29 August 2016

In the business of mobile broadband, customer loyalty isn't what it appears to be. As smartphone users’ behavior changes, traditional measurements are no longer enough to determine whether customers prefer their operator, a new report from Ericsson ConsumerLab says. more

Five days to Small Business Friday | 29 August 2016

The National Small Business Chamber, with Title Sponsor Nedbank, is gearing up for its 5th Small Business Friday this Friday 2 September. The movement is about mobilising all South Africans to support their local small businesses. more

Changing with the changing face of South African families | 29 August 2016

The Modern Family TV show and the Honey Maid cracker brand ads are two examples of American media and brands addressing a generally overlooked audience by accurately portraying the changing family landscape and creating content that encourages social tolerance and acceptance. more

Reckless insiders wreak security havoc | 29 August 2016

The insider threat has been acknowledged for some time. Organisations know that that insiders, whether careless or malicious pose a serious threat to the business security. more

AMEC launches Measurement Month 2016 | 29 August 2016

This annual initiative, which sees many educational events across the globe, was launched by this highly respected international body to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and reputational campaigns. more

First insights Social Media Landscape 2017 Survey SA | 29 August 2016

Overview article from Michal Wronski commenting on some of the preliminary insights from this year's Social Media Landscape survey, which will form the theme of the briefings. more

3 000 Learners get Tutudesks | 26 August 2016

It is estimated that around 3 million South African school children do not have a desk to work at in their classrooms. The lack of classroom learning stations with proper writing surfaces hampers not only the learner’s handwriting development, but their concentration, and overall academic performance as well. more

Effective, Legal Marketing of Alternative Health Products | 26 August 2016

The Health Products Association of South Africa, a leading industry body in the natural-health products, nutritional dietary supplements, and complementary and alternative medicines industries in South Africa, keeps its members abreast of legal issues. more

SA online shoppers need better quality products, and more of them | 26 August 2016

This year, online retail in South Africa will reach 1% of overall retail for the first time. While the number appears small, it marks a significant milestone for a sector that is attracting robust investment from both established and new players in the retail game. more

Forbes Africa Tops Q2 Abc’s ‘Business and News’ | 26 August 2016

FORBES AFRICA has for the second quarter running, come out number one in its category of ‘business and news’ for the Audited Bureau of Circulations of South Africa’s Q2-2016 period. more

Retailers take advantage of the e-commerce boom | 26 August 2016

According to, online shopping is still relatively small compared to the UK and the US, with annual sales values of between R6-7 billion, however it is growing at a rate of between 25 and 35% year-on-year – which presents a huge opportunity for retailers. more

Young entrepreneurs are redefining the rules of business | 26 August 2016

Young entrepreneurs are building the future of our country. That future will be shaped, to some extent, by their values, priorities and characteristics. more

The World’s Most Valuable Brand Portfolios Revealed | 26 August 2016

Every year, leading branded business valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful and the most valuable by country, by industry and against all other brands worldwide. more

Times Media surrounds SA’s business audience for Attacq’s rebrand | 26 August 2016

Property investment company Attacq recently unveiled their refreshed brand to the South African business sector, using Times Media’s titles Business Day, Financial Mail and Sunday Times Business Times to ensure that they surrounded the country’s financial and investment market with their messaging. more

SA consumers doing their product homework before purchase | 26 August 2016

Long gone are the days when people sign on to mobile contracts on a whim, or buy insurance products at the behest of a smiling salesman. more

Four key components to an effective cyber-security strategy | 26 August 2016

The potential threat posed by cyber-crime is, by now, pretty well understood. What’s less well understood is how to put a strategy in place that is robust and flexible enough to cope with a constantly changing threat landscape more

Company Values: Ditch the Clichés, Embrace the Meaningful | 26 August 2016

In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent. As a result, it is critical to express who you are as a company through a distinctive set of values. more

Mimecast partners with The National Small Business Chamber | 26 August 2016

As the Cape Town leg of NSBC (National Small Business Chamber) Expo kicks off, leading email security company Mimecast South Africa has announced their partnership with The National Small Business Chamber. more

More news


Toniq @brandeffervesce

Luisa Mazinter @Lumaz

Winnifred Knight @WinnifredKnight

The Marketing Site @themktgsite

Popular Posts

Popular Topics


New to the community

Louise Third IC
simbolo interactivo

Connect with us

A Fact a day from Eighty20