Knowledge Library

Are We Customer Driven?

Customer Service

The evidence is in: Customer-driven companies are far more successful than those that neglect their customers. In fact, I’d go so far as to say that the ROI of customer management is that your business will still be around in five years to talk about it.

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Thoughtful China 131 - Socializing Retail Stores

Thoughtful China

Socializing Retail Stores: How Brands and Retailers Should Use Technology to Learn More Customers and Offer More Social Shopping Experiences, This Week on ‘Thoughtful China’

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When individuals flourish, organisations prosper

Leadership Articles

Burnout and stress are familiar terms in research on wellbeing at the workplace; flourishing and virtuousness are much less commonplace.

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Europe's Affluent behind the global digital curve

Research - Trends and Insights

Did you know when it comes to Smartphone and tablet adoption, Europe is behind the digital curve? Affluents in the Middle East, Africa, Asia Pacific and Latin America are far more likely to own these devices than their European counterparts, according to the Ipsos Global Affluent Survey 2014.

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From Value Grabbing to Value Creating: Lesson for Leaders

Customer Value Management

Delivering Happiness, Giftivism and Conscious Capitalism all have common messages, one of which is ‘Give Forward’.

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Customer and Value Migration

Customer Value Management

Your Customers move where they perceive they get better Customer Value, causing your company Value to migrate to competition

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Investing in HR will give your business an edge

Internal Communication

There is no better way to ensure that your business is competitive and sustainable than investing in your human resources (HR) in a targeted and strategic manner.

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To Create more Shareholder Wealth, would you Focus on the Short Term?

Customer Value Management

The CEO has to think whether Value Creation is a flawed concept, particularly as it places the customer and employees ahead of the shareholder.

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Whom do I work for?

Customer Value Management

If you work for a company, whom do you really work for? Or whom should you really work for? Ask an executive this question and the answer will be for the company or the boss.

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Industry Updates

Protect your bottom line and your reputation | 24 October 2014

In today’s highly regulated financial services industry, compliance with privacy and security regulations is crucial to risk avoidance. Monitoring customers’ transactions continuously, and using their historical data to paint a complete picture of activity, is one way to do this. more

Transactional email optimization for eCommerce businesses | 24 October 2014

Email marketing, especially transactional email marketing is a crucial step for any ecommerce business. Most ecommerce business owners will neglect to optimize each and every transactional email, which means they are not taking full advantage of their email marketing capabilities. more

Tribeca Public Relations signs ASUS | 23 October 2014

ASUS, one of the world’s leading technology companies, makes products in almost every conceivable category of information technology, including PC components and peripherals, notebooks, tablets, servers and smartphones. more

AccTech team wins Tuks IT final year competition | 23 October 2014

Local business solutions provider, AccTech Systems, has sponsored a group of students from the University of Pretoria's School of Information Technology to develop a software solution as part of their final year course. more

New e-commerce entrant, Spree, wins Best Online Shopping Site award | 23 October 2014

South Africa’s premier e-commerce retailer has just picked up the 2014 Leisure Options Best of Joburg Readers’ Choice Awards, Best Online Shopping Site award. more

NATIVE VML makes the Top 5 at Loeries 2014 | 23 October 2014

The Loeries 2014 rankings are out and NATIVE VML has climbed into the top five in the Large Agency category, as well as being named the 3rd most awarded agency in the Digital and Interactive category. more

IAB member sites show a growth in unique browsers by almost 20% | 23 October 2014

The latest IAB South Africa and Effective Measure results from September 2014 dashboard statistics indicate a notable increase in desktop and mobile profiles accessing member sites. In just two months, the findings show a 19.6% increase in Unique Browsers when compared to the July 2014 statistics. more

The GIBS Brand Week Forum and Visual Brand Exhibition | 23 October 2014

Who can doubt today that brands are the engines of the economy, generating wealth, employment and helping uplift so many people? more

Expos hold top position in the marketing mix | 23 October 2014

For sheer effectiveness in converting leads to sales, exhibitions take the lead against other forms of marketing, according to recent research conducted by US-based Center for Exhibition Industry Research (CEIR). more

Sunday World increases value-add with two new elements for readers | 23 October 2014

This weekend, popular infotainment tabloid, Sunday World, introduced ‘The Shopping Trolley’, one of two new elements that readers can now look forward to on a regular basis. ‘The Shopping Trolley’ and the ‘Food’ page are additions that will add even more spice on Sundays for its readers. more

African Language Service stations hold the key to mass marketing | 23 October 2014

In a bid to improve local content for an evolving audience and to put itself on a par with its international counterparts, SABC Radio has recently undergone a process of internal improvement to remain relevant to its listeners and provide a targeted, improved service to its advertisers. more

Cloud Computing can Empower SA Entrepreneurs | 23 October 2014

Small businesses that use more than two types of cloud services grow 26% faster and are 21% more profitable on average than those that don't use cloud tools, according to a new report from Google and Deloitte which surveyed over 1300 IT decision makers in six countries more

Fairlady Consumer Awards announces Best Household Goods of 2014 | 23 October 2014

The annual FAIRLADY Consumer Awards in the November issue of FAIRLADY provide a valuable guide for all savvy consumers to the best household goods available. more

Embracing mCommerce | 23 October 2014

There’s a word on the lips of everyone in the know these days, and that word is “mCommerce.” more

A growing TV portfolio for Mediamark | 22 October 2014

In continuing to diversify its product offering, Mediamark, one of South Africa’s leading media sales houses, now boasts seven television channels among its portfolio. Mediamark has built up its TV portfolio significantly over the past few months more

Inviting youth to participate in South Africa’s 2nd annual Competitiveness Forum | 22 October 2014

Brand South Africa has introduced, for the first time, a platform for youth to contribute to the conversation on South Africa’s global competitiveness at the 2nd annual South African Competitiveness Forum. The Forum is scheduled for 4-5 November at EY (Ernest and Young) in Sandton, Johannesburg. more

The Sunflower Fund thanks you for making Dreams come true | 22 October 2014

The Sunflower Fund offers heartfelt thanks to everyone who bought a Sunflower Bandana and wore it on the 12th October to show their support for patients suffering from life-threatening blood disorders such as leukaemia. more

Groupon South Africa relaunches its charity division | 22 October 2014

Groupon South Africa today announced the relaunch of its charity division, Groupon Grassroots. Aimed at supporting both local and national community projects, Groupon unveiled a new website where organisations can request support in getting their charity exposure to Groupon’s huge subscriber base for free. more

A Shopper Marketing Centre of Excellence in Africa | 22 October 2014

Y&R South Africa launches Labstore – Labstore continues its global growth: Investment represents Y&R’s commitment to retail and shopper marketing expertise in Africa. more

The 2014 Nation Brand Index results: A mixed bag of findings on South Africa | 22 October 2014

The release of the Simon Anholt 2014 Nation Brand Index results, sees South Africa drops one position to 37 out of 50 countries. more

Database 360 extends UK operations | 22 October 2014

South African marketing consultancy company, Database 360, has officially extended its business in the UK, opening a new office in Richmond, London. more

 Job hunting in the digital age: is the traditional CV enough? | 22 October 2014

As businesses and people across the globe move into a digital age characterised by social media, online professional networking profiles and even personal websites, do we still need CVs when looking for new job opportunities? more

GSMA Announces Additional Speakers at Mobile 360-Africa | 22 October 2014

The GSMA today provided further details on the Mobile 360 Series-Africa conference, which will take place 5-7 November at the Clock Tower Conference Centre in Cape Town. more

Ads24 promotes vernacular advertising through Pendoring Awards | 22 October 2014

The time is drawing near for the annual Pendoring Advertising Awards, started 19 years ago, to celebrate vernacular advertising. Ads24 has traditionally been a gold sponsor of the Pendoring Advertising Awards, and in show of support for mother-tongue advertising has upped its sponsorship to platinum level this year. more

Moka5 Launches Project SkyNet | 22 October 2014

Moka5, the leading provider of next generation end-user computing solutions, today announced its plans for a new kind of container for the web- and cloud-driven world. more

MSC Cruises pioneers Travel Industry’s use of a Digital Publishing Platform | 22 October 2014

With 12 cruise ships and hundreds of itineraries worldwide, MSC Cruises thinks big. That’s why the company pioneered the travel industry’s use of a digital publishing platform in 2011 by signing on with Zmags. more

Gloo wins more recognition for media and innovation | 22 October 2014

Digital agency Gloo won four awards, including two golds, at this year’s inaugural AMASA event. The awards represent the best in media and innovation nationally, celebrating cut-through ideas that deliver business results for clients. more

Easy Taxi makes it easy for KSA women | 22 October 2014

Easy Taxi, the global taxi hailing service operating in KSA, Kuwait, Qatar, Bahrain and Jordan within the Middle East, has released research figures showing it helps KSA’s women contribute to the country’s GDP and economic future by being able to commute safely, securely, and with complete trust. more

Hilton Worldwide Releases Corporate Responsibility Report | 22 October 2014

Global hospitality company achieves carbon reduction goal; announces youth commitment and receives three ISO certifications across hotel portfolio. more

Oracle close IT skills gap in Africa | 21 October 2014

Oracle launches capacity-building programme to close IT skills gap in Africa. Strategy to develop relevant skills among youth, graduates, employees and entrepreneurs. more

Time for SA’s AV industry to professionalise and embrace global standards | 21 October 2014

Corporate South Africa’s demand for audio-visual solutions is growing at a rapid pace, but training and professional standards are not keeping up with the expansion of the market. more

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