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Thoughtful China 142 - Decoding Korea's Influence in China

Thoughtful China

Korean culture and entertainment have become a driving force in China—and that’s no accident.

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The Seven Points You Need To Build A Story For Your Business

Creative Design and Copy

Every time you have something important to talk about in your business, you should be telling your audience a story. People forget statistics and names and events, but they never forget stories.

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Is Cheque-Book Charity a Thing of the Past?

Fundraising and Non-Profit

In a marketing climate that increasingly demands brand authenticity as well as more socially aware brand engagement, are we entering a phase where client, agency and most importantly, customer, is less willing to give no-strings-attached cash towards Corporate Social Investment (CSI) projects?

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Mastering marketing in a multiscreen world

Digital Marketing

As consumers’ media habits shift from evening primetime to ‘always-on’ screen time, marketers need to rethink how they interact with their customers. Digital consumers use more than one device at a time for different purposes; they access content on the go; and they depend on different devices in different contexts.

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5 things to look out for in people development in 2015

Research - Trends and Insights

Businesses have long struggled with how to effectively train their employees, while showing a solid return on investment. The challenge training and HR practitioners face is that the traditional approach to learning is dry, passive and disengaging. Today’s workers need more than a “talking head” and a projector to keep their attention and get them engaged.

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Why Leaders Fail

Customer Value Management

In a recent article (Why leadership-development programs fail: A contrarian view), I wrote that $14 billion was spent on leadership development, and only 7% of such programs were effective. Mckinsey published an article on what really matters to make good leaders.

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Online CPG marketing requires thinking differently

DMNews

Consumer Packaged Goods (CPG) has the lowest online shopping penetration of any retail category. Learn how consumers are slowly becoming more comfortable trusting their purchases to a channel where they can’t touch, feel and smell.

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Are you making the most of your marketing strategy?

DMNews

With an average open rate of nearly 80%, direct mail is a marketing mainstay. By harnessing data and reducing mailing, printing, and delivery costs, there’s no telling how far marketers can take their results.

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Context is king in the next wave of digital marketing

Digital Marketing



I recently attended a discussion with some colleagues and key clients WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers who don’t spend much time surfing the Web or leave a trail of digital data behind them wherever they go.

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Industry Updates

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SAARF Trends Booklet 2009 - 2013 | 28 January 2015

The SAARF Trends booklets covering the period 2009 - 2013 are still available. It is unlikely that the 2010 - 2014 Trends booklet will be published in 2015. ...read more

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62nd International Festival of Creativity Opens For Entries | 28 January 2015

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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WTM Africa’s Prestigious 2015 Hosted Buyer Programme offers a world of opportunities | 28 January 2015

WTM Africa 2015 is just around the corner and with a remarkable events programme in store, Africa’s leading business-to-business inbound and outbound travel exhibition is a must-attend event for all travel industry professionals. ...read more

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Red & Yellow appoints new CEO to drive growth agenda | 27 January 2015

Red & Yellow — one of the country’s leading marketing, advertising and communications schools – has appointed marketing and communications veteran Lynette Oelschig to drive its ambitious growth strategy. ...read more

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Changing the mindset of cost-cutting to value adding | 27 January 2015

There are a number of issues visible when we scratch below the surface and scrutinize what it means to “cut costs”. As clients continue to brief agencies to “cut costs and work within smaller budgets” ...read more

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The 44 Year History of Email | 27 January 2015

For millions of Americans, using email is a daily occurrence; in fact, in 2012, 90 million Americans reported using a mobile device to access their email, and 64% did so on a daily basis. But what did email look like before we had Gmail tabs, emoticons, LOLs, and “You’ve got mail!”? ...read more

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Students to 'Suit Up' for Western Cape Funding Fair | 27 January 2015

Deloitte is calling for final and honours year Chartered Accountant (CA) students to apply to attend the company’s leadership summit for bright young minds, named Suit Up, taking place in Cape Town from 17th to 19th March in collaboration with the Western Cape Funding Fair. ...read more

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IPRA President 2015 honoured by Peruvian ambassador | 27 January 2015

At a sparkling ceremony in London attended by peers and the IPRA Board, Minister Daniel Roca on behalf of Ambassador to the Court of St. James’s Julio Muñoz-Deacon participated in the inauguration of IPRA’s new President for 2015, Dr. Amybel Sánchez de Walther. ...read more

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SCC wins bid for global JCI conference | 27 January 2015

The Sandton Convention Centre, in collaboration with Junior Chamber International South Africa and the City of Joburg, has won a bid to host the Africa & Middle East Conference of Junior Chamber International in 2016, a prominent global platform for young business leaders. ...read more

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The benefits of vertically positioned ERP Solutions | 26 January 2015

A vertical ERP solution supports specific business processes and aims to more accurately serve users who have specific skill sets and job responsibilities within an organisation. ...read more

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Step inside William Kentridge’s mind at Design Indaba Festival 2015 | 26 January 2015

William Kentridge, one of South Africa’s best-known living artists. A unique lineup of events will present the work of this great artist, allowing audiences to experience the diversity of his output and gain first-hand insight into the creative thinking and process behind it. ...read more

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Tips for the Virgin Exhibitor | 26 January 2015

So, you’ve finally decided to exhibit your product designs, but you’re worried about copycats lurking at the exhibition waiting to pounce on your prized creations. Here are a few helpful pointers to help you navigate your way through the intellectual property dilemma many designers face during exhibitions. ...read more

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How the omnichannel takes 'location, location, location' to new levels | 26 January 2015

Not so long ago, one of the most important things retailers had to worry about was the location of their brick-and-mortar shops in order to attract the most customers. ...read more

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Under the spotlight: ROI and AV integration solutions | 26 January 2015

As the complexity of audiovisual (AV) solutions continues to grow and as they play an even larger part in the business, organisations need to start thinking more deeply about how they can maximise their return on investment (ROI) from their AV integration solutions. ...read more

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Securing school WiFi: take the corporate approach | 26 January 2015

Schools moving to install wireless networks need to approach their IT security in the same way as corporates do, says Networks Unlimited, distributor of Fortinet. ...read more

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Number one global agency ranking for King James Group | 26 January 2015

The Midas Awards, the only international award show that specialises in recognising excellence in the financial services sector, has recognised the King James Group as the top ranked agency globally. It is the third year in a row that King James Group has taken top honours. ...read more

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Brand Keys 2015 Super Bowl Ad Engagement Survey Finds | 26 January 2015

Under half (46%) of Super Bowl XLIX’s advertisers will score big on their Super Bowl investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys, the New York-based brand engagement and consumer loyalty research consultancy ...read more

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[We Care] RMHC assists with improving the health and wellbeing of sick children | 26 January 2015

Family and friends are an important resource to help in the recovery process after experiencing a very emotional traumatic situation. ...read more

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[Campaign] Street Cred Media drives home the message of road safety | 26 January 2015

In order to enable the message of road safety to stand out of this media clutter, Street Cred Media adding a new dimension to the Department's educational drive to reduce the carnage on the province's roads. ...read more

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Intrapreneurship: innovating from within the corporate cubicle | 26 January 2015

In today’s era of digital innovation, tech-savvy start-ups can launch new services and products at lightning speed. Some examples of companies that have done just this include WhatsApp, the mobile messaging platform that Facebook acquired for $19 billion in 2014. ...read more

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The PRISM Awards: Not Just About the Awards | 23 January 2015

2015 has got off to a busy start, but already the leading public relations consultancies, practitioners, government departments and NGOs are dedicating time, energy and resources to preparing their entries into this year’s PRISM Awards. ...read more

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The recipe for the Dubai Food Festival 2015 | 23 January 2015

Dubai Festivals and Retails Establishment (DFRE), an agency of Dubai Tourism and Commerce Marketing (DTCM), have announced the Dubai Food Festival 2015’s full and flavoursome line-up of new and returning gastronomic consumer and business events, celebrity chefs, activities and promotions. ...read more

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‘Red Stars’ for Valentine’s Day with Heineken® | 23 January 2015

While shops are going to be littered with red roses this February, it’s the arrival of big red stars that’s really stealing hearts. Because let’s face it, what man of the world wants six red roses when a six pack of Heineken’s new ‘Red Star’ can design is on offer? ...read more

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Taking “Say Cheese” to a new level! | 23 January 2015

Can a photo of an iconic symbol, say the latest statue of Mr Nelson Mandela in the gardens of the Union Buildings, amount to an original artistic work, which is protected by copyright? Could another photo, depicting the very same statue, infringe on the first art work? ...read more

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Be inspired at Hostex with Host-ED | 22 January 2015

In the digital age, opportunities for connecting face-to-face have become far more limited, yet all the more important as a means to engage, share knowledge and ensure that you are at the coalface new trends and technologies. ...read more

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CIOs and HR directors should partner to deliver business value | 22 January 2015

As the human resources (HR) function in most companies becomes more tech-driven and automated, so does the business partnership between the Chief Information Officer (CIO) and the HR director become increasingly important. ...read more

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Cinema: not a 'nice to have' | 22 January 2015

Cinema is facing the same challenges the world over and South Africa is no different. These, together with a few of the country’s own unique challenges, makes for an exciting future with huge opportunities in the sector. ...read more

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1000 South African High School Graduates to Access Tuition-Free Degrees Online | 22 January 2015

University of the People’s President, Shai Reshef has announced 1 000 places for South African students at the non-profit, tuition-free, accredited, online American university for 2015. The decision comes following the news of matric results in early January pointing to an education crisis in South Africa. ...read more

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The Next Chapter in Customer Experience Innovation | 22 January 2015

Customer Experience 2.0: In recent year’s ‘C’ level and Senior Managers have become increasingly aware of the need to create value for their customers in the form of experiences; to implement a customer experience strategy the business needs a compelling vision and an honest appraisal of its internal capabilities. ...read more

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A new era of big data risk management | 22 January 2015

Increasingly stringent regulatory environments are driving a stronger focus on identifying, measuring, and managing risk exposure. Managing vast amounts of data is a crucial component in the accurate assessment of risk, and is one of the top reasons why big data risk management is stealing the headlines today. ...read more

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Quick Reference Guide Identifies | 22 January 2015

The Center for Exhibition Industry Research (CEIR) announced the release of its Quick Guide on Attendee Preferences by Industry Sector, a useful tool for planning marketing strategies to targeted attendees. ...read more

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