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Content marketing now needs to be secure

Data Intelligence

Effective content marketing just got that much harder. Google – infamous for its ever-changing algorithms- recently announced that a website’s attention to security is now also a factor in rankings. Sites that are secure will rank more highly than those that aren’t.

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The Argument for Online Video Ad placement

Advertising and Promotion



People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People have gone from sitting in front of a television – at a specific time - to watching shows, to recording programmes, to viewing at their convenience

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Global Marketing Communications: Lessons from Anthropology

Global Marketing

There is something to be said for an “insider” as opposed to an “outsider” point of view when it comes to global marketing communications.

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Spaza merchandising is key to achieving Ask Afrika Icon Brand™ status

Research - Trends and Insights

There is a dichotomy between the formal and informal retail sectors in South Africa that spans from spazas to world class malls, and successful iconic brands translate across the divide. The informal retail space, or shadow economy, makes up 42% of retail spend.

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Practicing for an online presentation?

DMNews

Time to perfect your body language. 10 tips for better body language.

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Seniors enjoy benefits of ICT to communicate with younger generations

Research - Trends and Insights

A new study from Ericsson ConsumerLab carried out in the United States shows that seniors who use communications technology feel more enriched, informed, younger and more in touch with others and society.

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Thoughtful China 123 - Infusing Programmatic Buying with Creativity

Thoughtful China

Programmatic Buying Doesn’t Mean the End of Creativity in Digital Advertising, Says Former P&G Media Exec Winder Chen This Week on ‘Thoughtful China’

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#MobileRocks SA : Mobile Activities

Mobile

The first two parts of the #MobileRocks Report series have dealt with the Mobile Medium and Mobile Audience core demographic profiles – and both have received great exposure and feedback from the industry in general.

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Latest Prosumer Report by Havas Worldwide Finds Flaws Within Our Economic Models

Research - Trends and Insights

Global integrated marketing and communications agency Havas Worldwide has released its latest Prosumer Report, titled The New Consumer and The Sharing Economy, which depicts a global population in search of a better way of living and consuming.

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Industry Updates

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[Campaign] Write a letter…make an ad | 21 August 2014

The latest Hyundai Grand i10 ad has just been wrapped up by the Jupiter Drawing Room Cape Town featuring a rap version of Frank Sinatra’s most iconic cover version, ‘My Way’ by up-and-coming rapper, Abdi Hussein (Whosane). ...read more

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[Campaign] ABSA takes Payment Pebble to the people with new ad campaign | 21 August 2014

Absa, wholly owned by Barclays Africa Group, has launched its new TV campaign for its mobile point of sale (mPOS) device, the Payment Pebble. Aimed at creating a fun, emotional connection with the audience to share the benefits of the mobile payment device ...read more

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Key findings from IAB member sites show in excess of 1 Billion Page Impressions | 21 August 2014

- & a 24.3% increase in Unique Browsers
IAB South Africa and Effective Measure have released the findings from the July 2014 dashboard statistics on the South African digital media industry, regarding usage of desktop and mobile profiles to access IAB member sites. ...read more

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Spikes Asia showcases latest innovations in technology with programme of Tech Talks | 21 August 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Winning the Talk Radio 702 Small Business Awards | 20 August 2014

Gauteng-based roof cleaning company, Roof Rats, has quadrupled its business since it won the Talk Radio 702 Small Business Awards with Sage One in 2013. ...read more

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Firewalls, the information exchange gateways | 20 August 2014

A barrage of malware is constantly trying to access your systems from outside your network. Without a means to prevent this, your machine is operating with an "open door" policy. All manner of sensitive data, be it financial login credentials, passwords, credit card details, becomes free for the taking to any hacker with an iota of skill. ...read more

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Education is the most important thing that humans can do for humans | 20 August 2014

Rob Stokes, Founder and CEO of Quirk, Africa’s largest independent marketing agency, grew up in a home that embraced the entrepreneurial spirit. At a young age, Rob learnt that hard work paid off, and that it paved the way to success. “I know now that not being spoiled was definitely one of the best things my parents ever gave me…or did not, as it were,” says Rob. ...read more

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Dubai’s New Tram System is set to launch in November 2014 | 20 August 2014

Dubai's new tram will officially launch on November 11, it has been announced following the latest trial operations which were attended by Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai.It will be the first tramway project outside Europe, to be powered by a ground-based electric supply system along the track without the need for overhead cables. ...read more

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Chinese Brands: Fong Kong or the Real Deal? | 20 August 2014

Considering the recent rise of Chinese discount malls scattered around the country, all selling ‘Fong-Kong’ knock-offs, questionable foodstuffs and clothing that can only be washed once, few would argue against this opinion. ...read more

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SAARF Trends 2009 – 2013 | 20 August 2014

The latest 2013 results cover data collected from Jan-Dec 2013. The 2009-2013 figures will differ from previous trend booklet editions as they now reflect annual January-December data. ...read more

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Creatives to gather in Johannesburg for British Council Connect ZA Creative Futures | 19 August 2014

Next month sixteen leading young creative innovators and entrepreneurs from across South Africa, the rest of Africa and the UK will gather in the heart of Johannesburg for a three-day event featuring creative exchanges, collaborations, talks, performances and live music parties. ...read more

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Future Leaders of Angola scholarship program | 19 August 2014

Today, the Fundo Soberano de Angola (FSDEA) announced the launch of its Scholarship Program, called ‘Future Leaders of Angola’, aimed at building up the economic empowerment and capacity of a new workforce in the country. ...read more

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Only Two Weeks until APO Media Award Entry Deadline | 19 August 2014

Only two weeks remain in the “Call for Entry” for the 2014 APO Media Award.
The first-place winner will be presented with $500 a month for one year, one laptop and one intercontinental flight ticket to a destination of his or her choice as well as one year of access to over 600 airport VIP lounges worldwide. ...read more

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Nigerians are selling unused items worth USD526 million on MoboFree.com | 19 August 2014

MoboFree said it expects the total volume of items for sale in its marketplace to reach USD 1.5 billion by 2015. ...read more

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[WeCare] Willowton Group donates R660 000 to science and maths development in KZN schools | 19 August 2014

Twenty schools in the Umlazi district, south of Durban will benefit from a generous donation by the Willowton Group who has committed R660 000 to the sponsorship of maths and science kits to schools in need in KZN. ...read more

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Entrepreneurs’ Organisation extend its reach further into Africa | 19 August 2014

The Entrepreneurs' Organisation (EO), a local business network with a global reach of more than 10,000+ business owners in over 46 countries – announced its plans today to rapidly expand into the rest of the continent with a focus on West and East Africa. ...read more

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Android users: Beware the masquerading app | 19 August 2014

A common piece of advice for Android users is to refrain from downloading applications from unknown sources. Although malware does show up at the Google Play store from time to time, it is much better controlled, than on other app stores, says Carey van Vlaanderen, CEO of ESET Southern Africa. ...read more

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Spikes Asia Announces Programme Of Themes Forums | 19 August 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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New motivational book asks 'How Is My Driving?' | 19 August 2014

Author Larry O’Sullivan presents a new motivational concept built around the importance of the line “How is my driving?” with his new book, “How Is My Driving?: Motivational Tips for Success in Business and Life” ...read more

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South African Tourism puts the plus in Google+ | 19 August 2014

Love South Africa, South African Tourism’s Google+ account, has assumed the position as the largest Google+ tourism account in Africa. Within this space, it is also the fastest growing account. All this, in a little over a year. ...read more

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[Campaign] Spur Is Sizzling Hot – On The Digital Innovation Front | 18 August 2014

Spur Steak Ranches has introduced a cool new range of digital innovations and applications, designed to appeal to kids, teens and adults. Having recently been awarded the “Coolest Eat-Out Place” in the Sunday Times Generation Next 2014 Survey, Spur is innovating in order to appeal to the younger market via original digital applications. ...read more

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[Campaign] "Made At -2.5°C" – The Castle Lite Story | 18 August 2014

Castle Lite, the fastest growing premium beer brand in South Africa, has launched an extraordinary marketing campaign unlike any of its previous initiatives, aimed at educating consumers about the intrinsic benefits of the beer and its superior taste. ...read more

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P&G recognised for its contribution to social and economic investment in Africa | 18 August 2014

Procter & Gamble (P&G) recently received the African Leadership Magazine Award for Companies Investing in Africa in recognition of its continued contribution to social and economic investment in Africa. ...read more

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PAMRO 2014 Conference - Re-Scheduled Date Feb 2015 | 18 August 2014

The recent outbreak of the Ebola virus in countries surrounding Ghana has been a major cause for concern. ...read more

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[Campaign] 'Inflation…Down Boy!' | 15 August 2014

Checkers’ new TV commercial is taking South Africa by storm, with social media abuzz and over 24 000 hits on YouTube in just three days. The reason for the ad is the fact that Checkers has managed to keep their food inflation well below SA’s official food inflation for many years. ...read more

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Probing the Subconscious with Joel Weinberger - Brainfluence Podcast | 15 August 2014

Joel Weinberger is a practicing Clinical Personality and Motivation Psychologist, professor of Advanced Psychological Studies at the Derner Institute at Adelphi University in New York and judge for the Ogilvy Awards. ...read more

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Advertising and Marketing Expo in Spain 2015 | 15 August 2014

The International Conference on Advertising and Marketing Expo is to be held in Valencia, Spain, on 2-4 November 2015 and promises to create a New Era of Revolution in the Advertising and Marketing industry. ...read more

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The Most Current Insights on Young Attendee Needs and Preferences Now Available | 15 August 2014

The Center for Exhibition Industry Research (CEIR) has teamed with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2014 Young Professional Attendee Needs and Preferences Study. ...read more

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Celebrating the Best Local Application Developer Talent | 15 August 2014

Samsung Electronics South Africa has joined forces with MTN Business, in association with Creative Space Media, as a Gold sponsor of The App of the Year Awards 2014. This event celebrates South Africa’s technical talent by showcasing locally developed applications that have a positive and lasting impact on consumers. ...read more

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PwC new report puts the spotlight on the largest cities in sub-Saharan Africa | 15 August 2014

By 2040, Africa will experience faster economic growth than any other region and is expected to have the biggest labour force in the world. By 2030 Dar es Salaam and Luanda could have bigger populations than London has now. ...read more

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An evolving Social Media Strategy is crucial to its success | 15 August 2014

Hectic Nine-9, the most interactive youth television show for teens and tweens, achieved yet another digital milestone when its ever-popular Facebook Fan Page reached an impressive 309 000 fans this week, surpassing the much anticipated 300 000 figure. The show’s success is clearly not limited to its 60 minute broadcast. ...read more

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