Knowledge Library

Data Driven Marketing & Sales

Data Intelligence

Company leaders bemoan the volumes of cash spent by marketers on brand awareness, advertising campaigns and all other forms of creative communication services. To the untrained eye, advertising decisions are based on intuition, personal preference and lack any sort of scientific foundation.

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How To Comment On Blogs And Social Media

Social Media

We often hear advice on the way bloggers and page owners should treat their followers, but not much has been written about how followers should behave. Many large news sites and websites have removed their comment sections, but for those of us who are building a following, this section can be important.

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Manage your billboards

Alternative and Other Media

Bidvest Facilities Management, a leader in end-to-end total integrated facilities management services, introduced a new focussed offering - Structure Integrity Inspections - in responce to the demand in the industry to ensure that all large structures, such as billboards, masts, and towers are safe

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The Customer Department

Customer Value Management

Value Creation is all about how it impacts CEO thinking on short term vs long term, and how he can add value to customers, employees, and build the Value Creation principles in departments in the company.

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NATIVE VML's September Trends Report

Research - Trends and Insights

A monthly snapshot of trends that are influencing us, shaping us, and defining the human experience right now, well beyond digital.

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The future of HR

Internal Communication

Human Resources Management…
Isn’t it strange to still use a 21st century phrase to describe the complex and delicate art of trying to get the best from the people who drive our businesses?

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How Do You Keep the Excitement Going?

CRM and Loyalty

Whenever a company embarks on a process to create a culture that delights customers and creates loyalty, we usually recognise four very distinct phases in the process

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Time for Change….

Brand Marketing

In a business context, what continues to astound me is how brands apply much of the same playground logic when selecting and appointing suppliers and business partners, with much “oohing and aahing” over mostly external fluff, so often void of substance and any long term value.

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@onedirection's biggest weekend ever on Twitter

Social Media

The biggest weekend ever for @onedirection fans on Twitter is here. 1D fans around the world love Twitter, sending over 700 million Tweets in 2015 so far. But which country loves 1D the most? Does New Zealand love Niall more than Latvia loves Liam?

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Industry Updates

ENSafrica goes from strength to strength | 25 November 2015

We are pleased to announce that ENSafrica has joined forces with prominent Ghanaian law firm Oxford & Beaumont Solicitors to form ENSafrica | Ghana, reinforcing its position as Africa’s largest law firm. more

Innovative SA Reality & Travel Show Wins | 25 November 2015

Holiday Swap KZN – the ground-breaking South African reality TV show which showcased exciting holiday activities in KwaZulu-Natal while exploring the breath-taking landscape of the province – has won a major international content marketing award. more

Our youth are marching to the beat of a new drum | 25 November 2015

I teach part-time at AAA and one of my lectures is always on Youth. One of the most passionate discussions we have is whether today’s teenagers, students and first-jobbers have a cause – whether they have anything they care about enough, to look up from their smartphones/chats and disrupt their daily lives. more

Opening doors in Africa | 25 November 2015

Investment in Africa has never been higher. According to the World Bank, Foreign direct investment (FDI) in the region hit a record $60 billion by the middle of this year. more

2015 Bob Dallmeyer Education Fund Grant Recipients | 25 November 2015

The International Association of Exhibitions and Events™ (IAEE) proudly announces its 2015 Bob Dallmeyer Education Fund Grant Recipients who will be recognized during Expo! Expo! IAEE's Annual Meeting & Exhibition to be held 1-3 December 2015 in Baltimore, Md. more

Breakthrough content campaign wins big at Assegai Awards | 24 November 2015

TBWA Hunt Lascaris Durban, in collaboration with Greatstock, has won three coveted awards at the recent Assegai Awards for their unconventional ‘Be Our Art Director’ campaign. more

Next-generation endpoint security | 24 November 2015

Today’s advanced threats are highly targeted and sophisticated. Traditional security measures are falling short, and businesses need a new approach to endpoint security to secure against these ever-present dangers. more

School Toilets on the Road to Redemption! [WeCare] | 24 November 2015

On Thursday, 19 November 2015 (World Toilet Day), HDI’s newly launched, non-profit company, HDI For Good, launched The School Toilet Project (TSTP) at Kromdraai Early Childhood Development Centre. more

Just Pause | 24 November 2015

Recent studies globally on human stress levels and productivity paint a particularly grim picture for those in the working world. Longer days, less time spent on leave as well as retirement at an older age than ever recorded before. more

How to protect yourself from Digital Disasters | 24 November 2015

When we lose precious information, whether to a system crash, hard drive failure or even to hackers, it can feel like we are losing parts of our lives. Even with the advancement of technology in the past decade, much of our digital lives from important documents to memorable photographs can be lost in an instant. more

The Business Case for Crowdsourcing | 24 November 2015

Gone are the days of employing a large number of people; relying on one or two overpriced suppliers; consulting one person on a business problem or struggling to raise funds from a finance institution. Technology has made access to skilled individuals, finance and suppliers easier and affordable. more

IDC releases 2015 predictions scorecard | 24 November 2015

As the market gears for a new wave of predictions on what we can expect for next year, IDC takes a look back at their top 10 ICT predictions for Africa for 2015 to see which of these became a reality and which were off the mark. more

Night of 1000 Drawings Draws the Crowds and the Cash | 24 November 2015

The event night of 1000 Drawings finally arrived on Thursday 19 November. All year long circles of talented people had been doodling, creating artworks to donate to exhibition night. We had spent six months finding the right location, sponsors and rallying guests. more

State of the Nation: Australian Retail | 24 November 2015

Roy Morgan Research CEO Michele Levine today presented the latest State of the Nation Report in Melbourne, with a special Spotlight on Retail – from online shopping to store visitation, consumer finances and attitudes to the battle for every last supermarket dollar. more

Emirates signs biggest deal in ATP history | 24 November 2015

Emirates and the ATP have elevated their partnership announcing Emirates as the Premier Partner of the ATP World Tour from 2016. The five-year agreement represents the biggest sponsorship deal in the history of the ATP. more

Growth with South African Breweries ends the year on a high | 24 November 2015

Joe Public United are set to continue their upward growth in 2016 as the group’s cross-platform agency, Ignite Joe Public, was the first to celebrate two new business gains from one of SA’s most iconic clients – SAB. more

IAEE Announces 2015 Helen Brett™ Scholars | 24 November 2015

The International Association of Exhibitions and Events™ (IAEE) congratulates the recipients of the 2015 Helen Brett™ Scholarship awards: Shannon Tavares, Delia Wang and Ryan Wiebe. more

FCB Joburg Crafts Huletts first TVC in a Decade | 23 November 2015

Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago. more

The top reasons SMEs stumble | 23 November 2015

This year’s SAICA SME survey saw over 1 300 participating respondents – providing a clear view into the mechanics of small businesses, what can be done to help them, and the common pitfalls that future or current small business owners should be aware of. more

Diners Club Winemaker and Young Winemaker of The Year Winners | 23 November 2015

Diners Club on Saturday announced the winners of the revered Winemaker of the Year awards during a glitzy gala dinner – aptly themed Masterpiece in a bottle – in Franschhoek. more

The top 21 Youth Brands announced | 23 November 2015

The cell phone company that once dominated the market across all segments is still the top player when it comes to the youth market in South Africa. Nokia was the overall winner of the Ask Afrika Youth Brands Awards more

SA Businesses implement Business Continuity Plans | 23 November 2015

The number of South African businesses that have a business continuity (BC) and disaster recovery plan (DRP) in place has increased from 60% to 69% over the past 12 months. more

Everything you need to know about connecting abroad | 23 November 2015

With the December holidays only a few weeks away, many executives, business owners and entrepreneurs will be planning to take their work away with them. Few people can afford to completely disconnect from the office, particularly at a time when businesses of all sizes and across sectors are under pressure. more

Passion drives South African entrepreneurs | 23 November 2015

South African small and medium business owners contribute nearly R530 billion ($38 billion) to the annual GDP by working beyond the standard industry hours for their businesses, according to a new global survey by Sage. more

FCB Makes 'Step Change' In Africa | 23 November 2015

FCB South Africa, currently the head office for the network in Africa, has been renamed FCB Africa. This change signifies the network’s intent to bring the FCB Africa network more closely together. more

The Power of a Focused MasterBrand | 23 November 2015

Brand architecture is the art of linking your brands. It’s the equivalent of a person’s surname. If you have a surname like Oppenheimer for example, it is a name that is synonymous with success and wealth. more

Definitive insights - from consistently successful township marketers | 23 November 2015

8th Annual Shopper Marketing Summit - 16 & 17 Mar 2016, Jhb
Check the topic summaries, check the speakers and then click to book by Dec 25th and you will save R2'000 more

It’s easier to keep up than to catch up | 23 November 2015

Why fix something that isn’t broken right? Wrong! Outdated business practice will put any organization at a disadvantage to those competitors who choose to keep up with new and innovative practices and technology. more

Innovation Insight for the SA Brands’ Packaging Industry | 20 November 2015

Packaging innovation specialists seeks to help South African packaging sector compete better in the world’s packaging closure market more

Agency Scores for most Viral Campaign | 20 November 2015

Grey Africa was awarded a Bronze award for the ‘Most Viral Campaign’ at this year’s 3rd annual New Generation Social & Digital Media Awards Gala Ceremony which was held in Johannesburg last night. more

King James Group leads in branded content at the Assegai Awards | 20 November 2015

King James Group (CT) walked off with six awards for excellence in direct marketing at the recent Assegai integrated marketing awards. more

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