Knowledge Library

Interruptive marketing is dead

Brand Marketing

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there’s far more radical change to come.

Share The Knowledge
5 Best Practices for Data-Driven Multichannel Marketing Campaigns


B2B marketers face an influx of data and a growing number of channels that their customers are using to make buying decisions.

Share The Knowledge
Your customers value voice more than you would think


The humble phone may feel old school, but in today's digital world the human voice has a significant impact on how and where customers purchase products and services.

Share The Knowledge
SA Online Shopping set to boom in wake of Mall Robberies

Retail Marketing and Sales

With a spate of armed shopping mall robberies taking place around the country over the past six-months - especially in Gauteng and the Western Cape – more South Africans are set to explore online shopping options in the run-up to this year’s festive season.

Share The Knowledge
Thoughtful China 135 - Women to Watch China Gala 2014

Thoughtful China

Celebrating China’s Women to Watch in 2014, This Week on “Thoughtful China”

Share The Knowledge
Radio rocks more than ever

Alternative and Other Media

Much like Mark Twain’s death, rumours of radio’s demise have been much exaggerated. In fact, the reality is that despite the fragmentation of the existing medium, and the growth of new media in other areas - and possibly even as a direct result of both of these - radio rocks more than ever.

Share The Knowledge
Domain wars: What’s in a name?

Leadership Articles

The new business networking website butN has come up against a cyber squatter who thinks they own entitlement to the butN name. But who really owns the right to use a website domain name?

Share The Knowledge
Groundbreaking Intellectual Property Law text introduced by Spoor & Fisher

Laws and Regulations

Intellectual property (IP) experts, Spoor & Fisher and the Anton Mostert Chair of Intellectual Property at Stellenbosch University, unveiled the highly-anticipated new IP text book, Dean & Dyer: Introduction to Intellectual Property Law, at an exclusive function held at Priva Lounge, in Pretoria.

Share The Knowledge
How to avoid destroying your translation budget

Creative Design and Copy

Commoditisation is sweeping through every industry as products and services are made as uniform, plentiful and affordable as possible to make them more attainable – just think how cell phones have converged on features, size and form factors with similar products competing at similar price points.

Share The Knowledge

Industry Updates

When buying a car, newspaper advertising influences 50% of local title readers | 21 November 2014

Half of the readers of Media24 local titles are influenced by newspaper advertising in their purchase decision when buying a new car. Almost 20% of readers who don’t own a car, intend to buy one in future. more

DMAB Newsletter November 2014 | 21 November 2014

Direct Marketing Advisory Board: Direct marketing news and articles from around the world. more

Further education to career-focused mothers | 21 November 2014

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article with the aim of helping career-focused mothers to resume their place on the corporate ladder. more

7 new films added to D&AD Next Director Award shortlist | 21 November 2014

The second shortlist for the Next Director Award has been revealed, with a further seven new directors in contention to win the brand new short film award created by D&AD and YouTube. more

Payment Perfection – celebrated Mobile Money Global Awards | 21 November 2014

Organisations which have achieved exceptional success and driven forward the development of mobile money have gained global recognition for their work at a major international event. more

Responding to the mood of the moment is critical to retail success | 21 November 2014

With changing shopping habits, heightened consumer expectations, continued economic uncertainty, and low real wage rates, UK retailers this Christmas will find it a tough challenge to match 2013’s festive spending figure of £91bn. more

Panasonic Supports Smart Retail at CHINA SHOP 2014 | 21 November 2014

Fuzhou, China. Panasonic exhibited at the 16th China Chain Store Industry Conference and Exhibition (CHINA SHOP 2014), which was held from November 6-8 in Fuzhou City, the capital of Fujian Province. more

Announcing the Africa Great Lakes Reporting Initiative | 21 November 2014

The International Women's Media Foundation (IWMF) is proud to announce a $5 million grant from the Howard G. Buffett Foundation to expand its reporting initiatives in Africa’s Great Lakes region. more

The Fourth Year of Jameson First Shot Film Competition | 21 November 2014

The Jameson First Shot film competition is back for a fourth year. In partnership with Kevin Spacey and Dana Brunetti of Trigger Street Productions, Jameson is on the hunt for the globe’s most gifted, undiscovered filmmakers with compelling stories to tell. more

Viber launches Public Chats, a new Social Entertainment Concept | 21 November 2014

Viber, the leading mobile communications app offering free messaging and HD-quality calls, today announced Public Chats, a new feature that allows users to discover, share and interact with conversations, communities and content on mobile. more

Automotive companies are driven to be South Africa’s top performers in service delivery | 21 November 2014

Volkswagen were the overall winners of the 2014/2015 Ask Afrika Orange Index® benchmark for excellence in service delivery, and won the Automotive Companies industry award, for the first time, apt for a brand that was for a long time known as the people’s car. more

[Campaign] The Clover Little Big Cook Off Delivers Big Results | 21 November 2014

Due to the resounding success of the first season of the Clover Little Big Cook Off, as well as the outstanding ROI achieved, Jozi integrated agency 7 Different Kinds of Smoke (7DKS) is once again bringing the hit cooking show to screens across SA. more

What is SDN and why is it becoming so important? | 21 November 2014

Software Definied Networking (SDN) is a phrase that has been popping up with increasing regularity. But what exactly is it and why is it such a big deal for both the channel and the enterprise? more

SAB sets tangible sustainable development | 21 November 2014

The South African Breweries (SAB) today announced its targeted approach towards building strong South African communities and to ensure a prosperous future for all, which it plans to achieve through a new, global sustainable development framework called Prosper. more

Entrepreneurship - Is all the hype creating the wrong pressure? | 21 November 2014

It is safe to say that there is broad consensus from academia to practitioners that entrepreneurship has the potential to deliver much needed economic growth, job creation, and ultimately poverty reduction with a vital shift in the Gini coefficient. more

Rights & Clearances | 20 November 2014

Clearances are a vital part of the creative production process involving special third-party elements such as stock footage – ensuring that a piece of work can be used without infringing on the rights of others. more

Heineken® igNITE, the first interactive beer bottle | 20 November 2014

Heineken® introduces its first ever interactive ‘smart’ beer bottle that lights up when drinking, when toasting and in sync with the beat of the music. more

TA Telecom Tops Africa's Fastest Growing Companies’ List | 20 November 2014

Recognised as one of the 50 fastest-growing technology companies in Africa, TA Telecom ranked fourth on the Deloitte Technology Fast 50 Africa 2014 for achieving a revenue growth of 560 percent over the past five years, the organisation announced today. more

Successful SA Entrepreneurs Share Their Wisdom | 20 November 2014

This week marks Global Entrepreneurship Week, a global initiative aimed at building an entrepreneurial ecosystem where entrepreneurship as an economy-builder is celebrated and business knowledge and advice is freely shared. more

Dubai Food Festival 2015 | 20 November 2014

Dubai’s emergence as a gastronomy destination will be celebrated with the 2015 return of the Dubai Food Festival. The festival is a 22-day programme of events which takes place from the 6 – 28 February 2015. more

Education, the MFM way | 20 November 2014

Every year MFM accepts two groups of applicants who are put through an intense three-month training programme to school them in every aspect of radio. more

Nothing surpasses photography | 20 November 2014

Using the renowned wildlife photographer, Wim Vorster, Incredible Connection has successfully portrayed the practicality of using photography to capture the beauty of nature by creating a photographic documentary advertisement. more

Industry heavyweights set to judge IAB Bookmarks | 20 November 2014

The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories. more

Starting a business? Choose the cloud from Day One | 20 November 2014

Every business needs computer systems - and thanks to cloud computing, says Brian Timperley of Turrito Networks, that can now be the easiest part of starting out. more

SA Advertising Greats Come Together For Launch of Wallop! | 20 November 2014

Three South African advertising legends gathered at Ogilvy & Mather Cape Town in Woodstock last night to celebrate the launch of Wallop! by Toni Younghusband. more

WTM Africa Spills the beans on 2015 at exclusive Premier Showcase events | 20 November 2014

Key South African tourism industry members and top media in Johannesburg and Cape Town were invited to share in World Travel Market (WTM) Africa’s excitement as they spilled the beans on WTM Africa 2015. more

Orange Business Services positioned for Managed Machine-to-Machine Services | 20 November 2014

Orange Business Services has been positioned in the Leaders quadrant of the first edition of the Gartner Magic Quadrant for Managed Machine-to-Machine Services[1]. more

[WeCare] World Toilet Day – a persistent concern | 19 November 2014

Access to sanitation and proper ablution facilities is a global issue, with more than 2.5-billion people not having access to a clean toilet. According to a report prepared for World Toilet Day, 1.1-billion people have to defecate in the open due to lack of access to any ablution facilities. more

Students, past present and future rate GSB top | 19 November 2014

A brand audit carried out by the UCT Graduate School of Business (GSB) marketing department has revealed that the GSB is seen to be the number one business school in South Africa by current and past students, as well as by those considering an MBA. more

SME Fund launched to meet shortcomings in SA Educational System | 19 November 2014

Specialist risk finance company for formal small and medium enterprises (SMEs), Business Partners Limited, today announced the launch of its R150 million Education Fund, a SME Risk Capital Fund aimed at providing existing and aspiring entrepreneurs in the educational sector more

South African Digital Economy the Most Developed in Africa – MasterCard Index | 19 November 2014

Digital Evolution Index shows South Africa, Egypt, Kenya and Nigeria are quickly moving towards digital evolution more

More news


Toniq @brandeffervesce

Luisa Mazinter @Lumaz

Winnifred Knight @WinnifredKnight

The Marketing Site @themktgsite

Popular Posts

Popular Topics


New to the community

Fezekisa Communications
Petra Laranjo
Writers Write
Chess Book
VPN Services

Connect with us

A Fact a day from Eighty20