Industry Updates: News

Johnnie Walker® welcomes South Africans [Campaign] | 11 Oct 2015

Johnnie Walker, a leading global Scotch Whisky brand, has unveiled a worldwide campaign that takes a closer look at the some of the most successful actors, professionals, entrepreneurs and artists to see what they have in common. more

Airport Ads® awarded media rights at Lanseria International Airport | 09 Oct 2015

Airport Ads®, a division of the leading out of home company Provantage Media Group, have been awarded the rights for advertising opportunities within the Lanseria International Airport precinct. more

Primedia Lifestyle walks away with 17 Footprint Awards | 08 Oct 2015

Recognising exceptional shopping centre marketing, innovation and creative achievements, the South African Council of Shopping Centres (SACSC) has awarded Primedia Lifestyle, 17 of its coveted Footprint Awards. more

Stability dominates in SAARF AMPS Jun 15 | 08 Oct 2015

The second-last installment of SAARF’s All Media and Products Survey, the country’s largest national survey after the Census, has been released. more

Tackling infringements off the field | 08 Oct 2015

There are 2 types of ambush marketing, ambush marketing by association and ambush marketing by intrusion. The former occurs when the trade marks, logos and symbols of the event and/or its sponsors are used unlawfully by businesses and persons who are not sponsors of the event nor associated with the event more

Why Your Marketing Strategy (or lack thereof) Matters | 08 Oct 2015

In the constant quest to keep things running somewhat smoothly, business owners tend to neglect marketing. This is a critical mistake to make – because marketing is essentially what will grow your business in the long run. more

Connecting People with Businesses in Just Two Taps | 08 Oct 2015

These days people expect to be able to do everything from their phones. Mobile phones are where people communicate and discover the things they like, but historically, it's been difficult for people on mobile to signal to businesses that they want to learn more about their products or services. more

Mobile contribution to Sub-Saharan African Economy | 08 Oct 2015

The mobile industry in Sub-Saharan Africa contributed more than US$100 billion to the region’s economy last year, according to a new GSMA study published at the ‘Mobile 360 Series – Africa’ conference being held in Cape Town this week. more

South Africa’s manufacturers under pressure | 08 Oct 2015

While power shortages remain one of a number of challenges South African manufacturers are facing in 2015, there is a silver lining: solid demand and efforts to trim costs and boost operational efficiencies are expected to shore up earnings in certain segments. more

Glacier campaign uncovers realities of retirement | 08 Oct 2015

We all know that saving for retirement is an essential part of life, but what are we actually saving for? Last week, Glacier by Sanlam launched its #FutureFWD retirement campaign which aims to help answer this question for young South Africans and create awareness of the need to save adequately for retirement. more