Internet
The most important technological innovation of our generation, the Internet is a powerful and challenging marketing tool. It allows you to reach a vast number of people, and to speak completely individually to each one. There are a myriad different marketing techniques, technologies and methodologies available to you.
And as usual, with any relatively new invention, there’s a lot of snake oil being sold. Savvy marketers will want to sift carefully through all everything to find and fine-tune what works and what doesn’t – and of course, this changes all the time.
Here you can read a range of articles, case studies and checklists on eBusiness and eMarketing from sources that you can trust.
Email Marketing
Email marketing has emerged as inexpensive, efficient and often very effective new form marketing and information dissemination. The economies of scale provide exceptional reach and feedback abilities, with excellent measurability. However, email marketing can be fraught with pitfalls – not least of which is spam compliance.
It’s become a very sophisticated marketing channel that requires careful planning, relationship building, monitoring and detailed analysis. If you get it right, it can be one of the most powerful strings to your marketing bow.
Our dedicated email marketing section contains a wealth of information to help you get it right.
Mobile
Mobile marketing has veritably exploded. It’s immediate, direct, targeted, relatively cheap and measurable. The ubiquity of mobile devices has made this a no-brainer for marketers – but it is nonetheless of form of marketing that needs to be handled with a good deal of prudence.
These articles give insights into how to meet the challenges of one of the most powerful marketing tools available. They include news, expert advice, practical tips, explanations and evaluations of new technology, and case studies.
