The most important technological innovation of our generation, the Internet is a powerful and challenging marketing tool. It allows you to reach a vast number of people, and to speak completely individually to each one. There are a myriad different marketing techniques, technologies and methodologies available to you.
And as usual, with any relatively new invention, there’s a lot of snake oil being sold. Savvy marketers will want to sift carefully through all everything to find and fine-tune what works and what doesn’t – and of course, this changes all the time.
Here you can read a range of articles, case studies and checklists on eBusiness and eMarketing from sources that you can trust.
Has IT outsourcing had its heyday? As technology advances, the benefits of insourcing far outweighs outsourcing, says Craig Arenhold, CEO of Fundamental Software.
The Digital Marketing Revolution By Richard Mullins, director at Acceleration
Consumers around the world are sitting at the edge of a revolution in the worlds of marketing, advertising and publishing.
Branding and customer loyalty are more important than price and speed to market in the online retail arena. eMarketer.com reports that online shoppers see buying from a familiar brand as a security blanket that minimises the risk of purchasing from an unfamiliar merchant. Read More
For CMO’s already under assault from the massive changes brought about by the Internet, the sub-prime induced meltdown is pushing them towards a “perfect storm” of negative impacts. With an average job tenure of just 22.9 months, CMO’s have little time to react to the economic downturn, which typically means marketing budget cuts for most corporations. What usually doesn’t get cut are the targets! Read More
Wave 4 of UM¹s ground-breaking Power to the People study reveals that consumer-created content is becoming an ever more important part of digital media consumption. Read More
Garth Wittles, district manager for Verity in SA, says best practices in retail e-commerce are supported and driven by an understanding of business process value for the Internet channel. The online shopper's discovery process is an end-to-end journey that includes many measurement points. Conversion rate, shopping cart size, brand equity, repeat visits, profitability – all of these must factor into the overall goals for your retail e-commerce channel.
Read More
Many South African advertising agencies are still struggling to bridge their own digital divide: a gap between their online skills and offerings and the changing needs of the market. Read More
Richard Mullins, Director at Acceleration, looks at how companies can make sure online marketing technology integration projects deliver on their promise. Read More
Content management holds the promise of better organisation, increased access to resources, and greater organisational effectiveness. But in many organisations, digital content creation is far outpacing the management thereof. Read More
Marketing Technology to the Youth Rapidly evolving technologies (along with the services they offer) are marketed by a huge range of technology vendors, most of whom are targeting the youth sector - the section of the population with the technical knowledge and disposable income necessary to be willing and able to fall in love with the emerging cyber landscape.
Read More
Supporting customers via e-mail should be an integral part of your e-mail marketing plan. The servicing of these customers is what will separate you from those competitors that are vying for your client base. Make a point not only to use excellent customer service as a way of drawing new customers in, but also to retain them for life with your effective e-CRM (Customer Relationship Marketing) campaign. Read More
With over 60 million Facebook users worldwide and 200 000 joining daily, companies are scrambling to find ways to market their brands via viral marketing to this audience. Read More
Measurement is often a point of heavy discussion amongst web site owners, especially considering that, as with all direct marketing mediums, those with the purse strings expect to see results. Since the early days of the web, many forms of measurement have been introduced, tested, and then abandoned because they didn’t provide sufficiently valuable information.
Read More
By Richard Mullins, director at Acceleration
Ongoing training is at the heart of any effective organisation's success. This is especially true in the fast-moving world of online marketing, where technology is constantly changing and where people are staying in their jobs for shorter periods of time. Read More
Google is urging South African advertisers to maximise their reach, build on Google’s search platform, and make the most of mobile advertising in one of the most mobile-friendly markets in the world. Read More
What do Kryptonite, Jayson Blair, and Dan Rather have in common? They all had their reputations irrevocably damaged by web logs, or blogs as they are more commonly known. Read More
