ADTECH, the world’s leading ad serving platform, launches geo-load balancing ensuring faster and more efficient ad delivery for publishers
ADTECH, the leading provider of ad-serving technology operated locally by 365 Digital, have recently launched geo-load balancing, a sophisticated technology which ensures online advertising loads faster.
Geo-load balancing is made possible through Ultra DNS servers. This revolutionary technology cleverly uses an address database for more effective route planning. The load balancer geographically distributes the ads, via ultra DNS servers, which then find the shortest way from the user’s browser back to the ad server.
According to Jade McDade, Head of Online Ad Operations at 365 Digital, ‘This new development will ensure that our local online properties are able to better communicate with the users browser, sending the requested ad back more rapidly’.
‘The benefit to our clients is really very simple, but hugely important; faster delivery and loading of ads served through ADTECH onto their sites, ensuring the site as a whole will load faster for users’ concluded McDade.
Geo-load balancing is just another way ADTECH’s continual investment into its ad-serving technology is ensuring local clients of a competitive advantage.
More on 365 Digital 365 Digital offers a complete Online Publisher and Advertiser Solution and are the exclusive representative and partner for ADTECH in Southern Africa.
Their holistic offering includes all ad serving and traffic management for both local and international clients as well as an advertising sales management solution.
For more information on 365 Digital and the ADTECH platform, please call Jade McDade on 021 6571926, or log onto http://www.365digital.co.za
