Ster Kinekor, alongside countless other South African brands, has jumped at the opportunity to put their weight behind the patriotic and feel good momentum created by the World Cup. Draftfcb’s campaign, launched just before the final match, calls on all South African’s who believe that the end of the World Cup only marks the beginning of a new future for our colourful and resilient nation, to keep flying the South African flag.
As part of their bid to keep this recaptured spirit of our nation alive, Ster Kinekor will be screening the video file (http://www.keepflying.co.za) on all digital and plasma screens across the country. The movie giant’s support for Football Fridays has officially evolved into “Happy SA Fridays”; keeping their promise of creating “your Happy Place” by offering support to make SA “your happy country”. Ster Kinekor urges all in sundry to join the nation in saying: “I'm gonna keep my flag flying for 30 days more, because with one spirit, this nation can achieve anything."