The new Chicken Licken advert, currently airing on local TV, is a hilarious blast from the past and cleverly demonstrates the typical South African fashion of poking fun at ourselves which also fits the irreverent, offbeat humour that has become synonymous with Chicken Licken brand campaigns.
The ad titled Bunker follows the lives of a middle class family that has taken refuge in their basement because during the dawn of the New South Africa in the 1990s. Now, 16 years later, they have run out of food supplies. The father goes out to seek food and when emerging from the basement realises that their house has now been replaced by a Chicken Licken outlet. Naturally he starts eating the chicken; soon forgets about the family and continues to ravish the food. Three days later, his son comes to look for him and finds his father still feasting on Chicken Lickens menu with all their troubles now merely a distant memory. ...
The Bunker ad was created by Net#work BBDOs Rob McLennan, Graeme Jenner and Angie Batis. It is unashamedly filled with stereotypes about our country and is hilarious!
Editors Notes - About Network BBDO:
Net#work is acclaimed as one of South Africas top advertising agencies, delivering holistic campaigns that deliver on client briefs. Net#work Johannesburg is run by Rob Mc Lennan (ECD), Abdulla Miya (MD), Boniswa Pezisa (Chairperson), Graeme Jenner (Dept ECD), Joy Turnbull (Dept MD) and a host of the best creative minds around. In 2010, Rob Mclennan was named the No.1 Creative Director in South Africa by his peers, after Mike Schalit (Net#work co-founder) held that title for an unprecedented eleven years in a row.
In 1999, Net#work celebrated its 5th birthday by being named as the Financial Mail 1999 South African Agency of the Year, and went on to win more South African Agency of the Year accolades than any other agency up until today - including 16 Grand Prix Awards at Cannes over the years, and Gold Apex Awards (for advertising effectiveness) every year theyve been running, and in most cases for the very same work that won the creative awards. In 2000, Net#work was recruited to join the BBDO group, the most creatively-awarded and all-round No.1 Advertising Network in the world, which means that, not only can Net#work benchmark themselves against the worlds best, but also have a wealth of international research and case-studies at their fingertips via the BBDO Hub.
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