Draftfcb Cape Towns The Times/Sowetan Retail Results

25 October 2010

Draftfcb Cape Towns retail clients Spur Steak Ranches and Sterns have topped their categories in the third annual Times and Sowetan Retail Survey

Draftfcb Cape Towns retail clients Spur Steak Ranches and Sterns have topped their categories in the third annual Times and Sowetan Retail Survey. Spur was named number 1 in both the Fast Food: Burgers and Family Sit-down Restaurants categories while Sterns took the top spot in the Jewellery Stores category.

Avusa Media partnered with TNS Research Surveys to conduct the The Times and Sowetan 2010 Retail survey; all in all, 3 500 consumers, in both metro and non-metro areas of the country, were interviewed with the aim of identifying their top restaurants, jewellery stores, clothing and furniture stores.

Commenting on the results, Draftfcb Cape Town managing director, Godfrey Morley, said it was interesting to note that those retailers that are on the rise have strongly marketed their brands, despite the economic turndown. However, he added, this was not always a case of investing more budget into media space; the truly strong performers also had advertising and communications campaigns that resonated with ordinary South Africans. Spur, he said, was a great example of this, its success paying testament to a dynamic marketing and product development team as well as a fantastic creative product.

Sister agency, Draftfcb Johannesburgs, client Vodacom was also among the winners. It took first place in the Telecomms Stores categories.

About Draftfcb South Africa
Draftfcb South Africa is a network of specialist partners extending to both Cape Town and Durban, and including full-service advertising agencies, social marketing, digital, design, experiential marketing, retail, healthcare and PR. For further information, visit www.draftfcb.co.za.

About Draftfcb
Draftfcb is the first fully integrated, global marketing communications agency to operate against a single P&L, with a network that spans 94 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to capture consumers attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioural, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com

C3 Communications
Petra Peacock
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Cathy van Zyl
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