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Industry Updates

Johnnie Walker® Green Label™ to be discontinued

20 Dec 2011

House of Walker® discontinues Green Label™

Johnnie Walker® Green Label™ will be available while stocks last as The House of Walker®, the world’s number one Scotch whisky brand, announced its decision to discontinue this characterful blended malt.

This bold move is for the greater good of the House of Walker® and will, in the long term, strengthen its overall offering as producers of premium malt and grain blended whiskies.

“Created using single malts drawn from the four corners of Scotland, these naturally vibrant flavours are what give Johnnie Walker® Green Label™ its unparalleled depth, substance and intensity. And although we cannot say when the last bottle will be sold, we do know that it’s been bottled,” says Dom Malan, premium whisky marketing manager at brandhouse.

“Green Label’s™ unique flavour has a loyal global following and we ensure consumers that this liquid is being treated as a rarity and with the utmost respect. It was not an easy decision but a fitting move, given that the House of Walker® prides itself in the art of blended malt and grain whiskies - whereas Green Label™ is a blended malt,” concludes Malan.

To give it a send-off in true Johnnie Walker® style, we will be hosting The Last Tasting where those fortunate enough to receive an invite will also walk away with a bottle of Johnnie Walker® Green Label™ signed and numbered by master distiller, Jim Beveridge. If you would like to win a place at The Last Tasting, fill in the form at facebook.com/johnniewalkersouthafrica before 13 January 2012.


Not For Sale to Persons Under The Age Of 18. Drink Responsibly.

For further information please contact:
Lindsay Cowie 

Atmosphere Communications

021 469 1563

082 863 5385

lindsayc@atmosphere.co.za

About JOHNNIE WALKER®
Johnnie Walker ® is the world’s number one Scotch Whisky brand, enjoyed by people in almost 200 countries around the world. Since the time of its founder, John Walker, it has been closely associated with the concept of personal progress. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of Walker men to grow the small grocery store founded in 1820 into an international whisky business selling stylish, authentic, iconic brands.

About JOHNNIE WALKER® Green Label™
Green Label is an intriguing yet accessible Blended Malt Scotch Whisky characterised by exceptional harmony, It features four single malts, Talisker™, Caol Ila™, Cragganmore™ and Linkwood™ (each at least 15 years old), which work together to create a balanced flavour enjoyed by the discerning whisky drinker.

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