Industry Updates

Worldwide Creative Director of TBWA\Worldwide, John Hunt, receives Lifetime Achievement Award

26 Sep 2012

On Sunday evening, at The 34th Annual Loerie Awards, a Lifetime Achievement Award was awarded to John Hunt, Worldwide Creative Director, TBWA\ Worldwide, for his outstanding contribution to the South African and global advertising industry over the course of his career. 

Born in Zambia, John Hunt is a local and international legend in advertising. He co-founded the agency TBWA\Hunt\Lascaris in 1983 together with Reg Lascaris. The agency operates on the mantra Life's too short to be mediocre. And indeed it has not been a mediocre journey for the agency. Since its inception, they have won countless awards including Agency of the Century, Agency of the Decade and Ad Age’s International Agency, twice.

In 2009, TBWA produced the ‘Trillion Dollar Campaign’ for The Zimbabwean Newspaper, which went on to become the most awarded campaign of all time – including a Cannes Grand Prix, Loerie Grand Prix, Grand Clio, D&AD Black Pencil, and the Art Directors Club (first ever) Black Cube.

Reg Lascaris, Regional President TBWA Africa Middle East at TBWA\Hunt\Lascaris, and co-founder with John Hunt, says, “I’ve known John for a long, long time and not only is he a great colleague, but a good friend. John has a knack of making the complicated simple and the simple great. 

He takes the germ of an idea and makes it grow into something wonderful. His contribution to the South African advertising industry is immense as is his contribution to his creativity around the world. I’ve really enjoyed our journey together and I’m so pleased he has been acknowledged by the Loeries as one of South Africa’s great creatives. In his own words…‘onwards and upwards’”.

John has been a great role model to many. One of the people who found him a true inspiration is John’s one time protégé, Mike Schalit, Chief Creative Officer of BBDO South Africa (who received the Loeries first Lifetime Achievement Award in 2008). “Under John Hunt’s sage, witty and visionary gaze for eight years I went from being a failed rock muso, long-haired and wide-eyed, to being a successful Creative Director, more long-sighted than long haired but still wide-eyed”, says Mike. 

“I guess that was always his strength - bringing out the true potential in people and ideas, but reminding you to do it your way, to the beat of your own drum. Not exactly surprising that Hunt Lascaris went from a 15-strong creative shop in '85 when I first fell under his mentorship as a junior copywriter to a global icon by early '94, where I had progressed to being his Deputy. His drive, vision and success in creating a world class creative agency out of Africa only served to fuel my ambition, so he more than understood when I left (with his blessing) to start Net#work in the new South Africa.”

Proof that brand communication can make the world a better place, John was intimately involved in Nelson Mandela's first ANC election campaign in 1993. He has also found time to write a number of television and theatre plays, as well as other literature. He was named South African Playwright of the Year for Vid Alex, a play that condemned censorship during the apartheid years. John’s first book, The Art of the Idea, published in 2009, has already been translated into a number of languages.

Major Sponsors
The major sponsors of The 34th Annual Loerie Awards are Cape Town Tourism, The City of Cape Town, Gearhouse South Africa

Additional Sponsors and Official Suppliers
Adams & Adams Attorneys, ADreach, Antalis, Aon South Africa, Aqua Online, Aquelle, Associated Magazines, Avusa Media, Backsberg, Barron, BEE Online, Black Powder, Bouffant, Cape Town Partnership, Collective Dream Studios, Commercial Producers Association, Egg Films, Freq’ncy, Funk Productions, Gallo Images, Google, Go Rentals, Graphica, GreaterCapital, Greensky, Grid Worldwide, Hetzner, Ice Tropez, Mail & Guardian, Media Film Service, Ministry of Illusion, MTV, Newsclip, Paygate, PocketMedia Solutions, Rain Productions, Rocketseed, SABC, Shots, Skyrove, Sonovision, Tempest Car Hire, The Jupiter Drawing Room South Africa (Johannesburg), Think iT Solutions, Tsogo Sun, Ultra Litho, Wesgro, Woolworths

Travelling Exhibition Venues and Dates
Dates to remember:

Stellenbosch Academy of Design & Photography: 8 – 12 October 2012
Oliewenhuis Museum, Bloemfontein: 29 October – 2 November 2012

Important Loerie dates to diarise:
Migrate magazine – issue 15
Now available at Exclusive Books & CNA stores

33rd Loeries printed Annual 
Available at Exclusive Books, Pulp Books & the Loeries website

Creative Week Cape Town 15 – 23 September 2012

Judging Week at City Hall 17 – 20 September

International Seminar of Creativity – 21 September

The 34th Annual Loerie Awards at the CTICC
22 & 23 September 2012
Migrate magazine – issue 16
November 2012

For more information go to

For more information please contact:
Michelle Barrett
Media & Operations Manager

The Loerie Awards

011 326 0304