Industry Updates

Groundbreaking 3D Design solution on Trucks

10 May 2013

Street Cred Media (SCM), the company renowned for their visionary alternative marketing solutions, launched a new dynamic innovation.  Forming a key part of their mega branding offerings, the new designs were displayed as part of their roadshow, demonstrating truck media as a powerful avenue of advertising. 

Playing in the medium of truck art, this forward looking company is transforming transit media, using this powerful platform as a story board to display high definition 3D creativity.

By exploiting the medium’s full potential to reach over 20 million commuters each week, this offering communicates a bold message and provides an effective solution to transit media.  In this way, SCM has put its unique stamp on a niche product that offers brands the platform to cut through the clutter with daring and thought-provoking creative executions in order to engage with the consumer.

“3D is a way to utilise this medium in a very unique manner and offers brands a platform to effectively reach their target audience in a very different and creative way,” says Garth Maluleke,  SCM Managing Director.

SCMs offering of 3D effects on truck media creates a 360 degree spin on the medium of television and radio. As a sexy alternative to these traditional forms of above-the-line media, the 3D format is a unique way in which brands can combine an integrated campaign of brand building and consumer engagement.

Truck media is an effective solution which sets a new bar for the advertising playing ground,  delivering a message nationwide to a wide cross section of the South African population.  “This is a powerful avenue gives brands stature, enabling the communication to dominate the environment to a captive audience as the trucks travel throughout South Africa, “ concludes Maluleke.

Issued By:
Sabio Communications
Tel: (011) 476-8270
On behalf of:

Street Cred Media