|
|
|
|
Description |
|
Advanced Program in Direct and Interactive Marketing |
|
|
A program for advanced and specialist marketers, with a particular focus on strategy development and implementation. |
|
|
|
|
|
|
Fast Track Program for Direct and Interactive Marketers |
|
|
A fascinating course that will help you to sharpen your Direct and Interactive Marketing skills. |
|
|
|
|
|
|
New Media in the 21st Century |
|
|
This 5 day course covers all New Media channels. The qualifying learner will be able to demonstrate an understanding of interactive technology, plan and implement a marketing campaign incorporating it, and then analyse and measure campaign results. |
|
|
|
|
|
|
B2B Lead Generation, Marketing and Management |
|
|
How direct and interactive marketing tools and techniques can improve the quantity and quality of the profitable leads you generate for your sales team. The workshop will focus on how best to use multi-channel marketing opportunities to achieve your objectives. |
|
|
|
|
|
|
Creative Briefing, Development and Evaluation |
|
|
A hands-on approach to writing and analysing creative briefs within the direct and interactive marketing arena as well as the evaluation of creative work and processes across a wide variety of different mediums. |
|
|
|
|
|
|
CRM, ERM and Loyalty Marketing Strategies and Implementation |
|
|
Ever wondered what the difference between a CRM, ERM and a Loyalty program is and how to build an appropriate business case and budget for each? Book NOW for an exciting new 2 day workshop presented by leading industry expert Winnifred Knight. |
|
|
|
|
|
|
Customer Profiling, Segmentation and Testing |
|
|
Introduction and overview of customer data, data analysis, profiling and testing to take your company from being product-centric to customer-centric. |
|
|
|
|
|
|
Direct Marketing Budgeting and ROI Modeling |
|
|
An introduction to the budgeting process and development of a realistic budget strategy to ensure that your marketing programs are financially viable and profitable. |
|
|
|
|
|
|
Direct Marketing On A Small Budget |
|
|
Direct and Interactive marketing tips and techniques to build customer loyalty and retain profitable customers on a small budget. The workshop will cover the development of a customer database and the use of data across various industries and different mediums. |
|
|
|
|
|
|
Doing Business With An Agency - Doing Business With A Client |
|
|
The building and maintaining of relationships, roles and responsibilities, between Agencies and their Clients. |
|
|
|
|
|
|
Effective E-Mail Marketing |
|
|
E-mail has the potential to be the most cost-effective one-to-one medium in the marketing arsenal, but if used incorrectly it can do serious damage to your customer relationships. This two day workshop is filled with best practice examples, showing how more sensitive and creative use of the medium can bring better results. The workshop will cover every aspect of planning, implementing and controlling successful B2B and B2C e-mail marketing campaigns. |
|
|
|
|
|
|
Effective Measurement, Evaluation and Analysis |
|
|
Introduction to measurements and metrics across multi-channel marketing campaigns – what to measure, evaluate and analyse. |
|
|
|
|
|
|
Experiential Marketing In A Digital World |
|
|
Companies today are realizing that traditional marketing media are not having the impact they used to have. Customers judge the brands and products they buy and the companies that supply them based on the experiences they offer. This two day workshop will show you how to create and manage effective customer experiences through your marketing communication activities. |
|
|
|
|
|
|
Introduction To E-Marketing |
|
|
An introduction to the Internet, the World Wide Web and other new media applications. |
|
|
|
|
|
|
Powerful Copywriting For On-And Off-Line Marketing |
|
|
The basic principles of successful and effective copywriting that increases response rates, sales and profitability, through direct and interactive marketing and across different target audiences and mediums. |
