[Campaign] Behind Cartrack’s New R150 000 Warranty TV Commercial

When Cartrack embarked on finding a key message that they wanted to convey in their new TV commercial (TVC), they decided to focus on a promise they made to South Africans, which no competitor has been able to match. more

Long live AV

Symantec VP Brian Dye recently claimed that anti-virus software is dead, causing ripples in the infosec world, and a barrage of statements both in defence of this idea, and in more

New accredited Digital Media Marketing curriculum

The Interactive Advertising Bureau (IAB) of South Africa, formerly the DMMA, has collaborated with the AAA School of Advertising to develop and offer the most comprehensive accredited Digital Media Marketing course available to South African digital marketing professionals and more

IMC Conference Johannesburg announces Keynote Speakers

With just 10 weeks to go, the Johannesburg IMC Conference taking place at The Maslow Hotel from 6-7 October 2014 has confirmed its diverse mix of talented industry leaders. The event is set to challenge core facets of various marketing and communication disciplines and inspire engaging more

[Campaign] Free State Office of the Premier reaches citizens via a Z-CARD®

The Office of the Premier: Free State recently selected a Z-CARD® as a communication and marketing tool to inform its citizens about its breakthroughs over the past 20 years of more