The All-Year-Round Comprehensive Short-course on Direct and Interactive Marketing
This is Your Future!
Developed and Presented by
Winnifred Knight and Luisa Mazinter – www.themarketingsite.com
“We develop people to deliver performance.”
How do you keep good direct and interactive marketers in this changing market?
Experienced direct and interactive marketers are scarce and demand has never been greater than now. Professionals who are skilled and can deliver enhanced customer management and profitability are in the highest demand.
For this reason we have developed the Direct, Data and Digital Interactive Marketing (DDDIM) to broaden and update you and your team’s knowledge in this field.
Our aim is to deliver solutions that can be built into real-life business plans. We make your investment in people pay off immediately – and build competitive advantage in the longer term through superior performance.
Who should attend?
The Direct course is designed for those who are currently working in or responsible for marketing, advertising, public relations, direct mail, database marketing, catalogue, e-marketing, interactive marketing, marketing communications and other digital marketing related activities as well as those who want to enter the field of Marketing Direct.
How will you benefit?
Successful candidates come from all types of companies across all industry types, B2B, B2C, Associations and Government. Our courses are designed to help newcomers, middle management and more experienced professionals, who want to gain knowledge of innovative approaches to direct and interactive marketing in order to compete more effectively using today's changing tools, techniques and integrated marketing strategies.
Requirements
The drive to succeed, to enhance your skills and effectiveness and to earn a respected credential is the only prerequisite for these courses.
Course Information
The Course consists of several topics of cutting-edge and practical learning experience.
We are in The New and Now Economy. It is important to note that we update all our course material on an ongoing basis, to ensure that we stay in touch with what is current. We transfer this up to date knowledge and insights to you, as and when you attend our courses.
The sessions will consist of a main lecture, course notes and additional reading material. A further support tool is the marketing portal www.themarketingsite.com where you will find thousands of additional articles that will assist you in your studies and in the workplace.
Registration and Administration
Winnifred Knight
Cel: 082 575 9922
Email: winn@themarketingsite.com
Course Outline
The comprehensive course will cover the following topics:
- Fundamentals of Direct, Data and Digital Interactive Marketing including Trends and Insights
- Database Mining, Marketing and Management including Segmentation and Testing
- Strategy and Intelligence with Customer Insights
- Integrated Multi-Channel Marketing approach and management
- CRM, Loyalty Marketing and Management
- Maths and Finance including Metrics and Measurements
- Digital Marketing including e-Mail, Web, SEO, Social Marketing and Mobile
- Creative, Copy and Design within multi-channel interactive media
- Planning, Production and Legal Issues
* All course material has copyright and is the property of Winnifred Knight / Luisa Mazinter at TheMarketingSite (Pty) Limited / CUBE [ON THE SQUARE] Pty Limited and DirectTalk.
For more information on the course outline click here
Time
We understand your work pressures and have therefore ensured that we put together a flexible, albeit structured program that will accommodate your study requirements.
We also understand that your time is money and that your own and your company’s needs are different, we therefore ask that you do all the upfront preparation for this interactive course to ensure that we address your specific challenges.
Course Fees and Payment
The fee for the full course program is R15,000 per delegate.
All course payments have to be paid in full before attending any of the sessions.
Class Participation and Exercises
We are in the business of conversation marketing and communications and it is highly recommended that all delegates participate actively throughout the course. There will be ample opportunity for class and group discussion, questions and answers. Personal experience can be used to add value to the discussions.
Where possible, please read about the topics ahead of the class and come prepared.
Discussions and Evaluation
There are no examination papers written for this program. However, each topic will carry a discussion work group. On these you will be assessed as well as your willingness to participate and add value to these class discussions.
Confidentiality
In order to facilitate open discussion in class, it is understood that all information shared and discussed by delegates and the facilitator are confidential. This confidentiality also applies to all course material.
In-house Training
The most effective way to up-skill your marketing staff and improve ROI and profitability
When you look to develop the capabilities of your staff, you want the best possible training courses from the best possible provider. We'll come to you.
You know us for our proficiency in marketing direct knowledge and insights. We now bring our knowledge right to your office. We will design a workshop tailored to your business, your industry, your customers, your products and services and the management level you specify. This learning experience is relevant, highly applied and adaptable to your needs and right up-to-the-minute in all facets of marketing direct.
Your time framework: You pick the topic and we'll schedule the training at your convenience. Plus, we'll handle all the logistics of planning your training down to the smallest detail.
Your skills investment: We understand your goals and anticipate your needs. With these in mind, we will address your skills and knowledge challenges at an affordable group rate that is easy to justify.
If you are interested in booking for the DDDIM Course, please click on the link below to download our Enrolment Form.
Or, complete the form below if you'd like to enquire about this course:
DDDIM Course Facilitators
Our Mission
Winnifred Knight and Luisa Mazinter have over 50 years experience in the marketing direct industry – from the beginnings of direct mail to the existing and exciting digital landscape – they are well known and respected for sharing their knowledge through their marketing portal – www.themarketingsite.com, training programs and their marketing consultancy business CUBE [ON THE SQUARE] Pty Limited.
Their mission for education is to sharpen skills, increase competency and keep all communication professionals knowledgeable on the latest information and best practices. They have a proven track record for preparing employees to handle their next project, their next challenge and they are committed to keeping the industry up-to-date in an ever evolving environment.
Facilitators
Winnifred Knight
Winnifred is a director of TheMarketingSite.com and CUBE [ON THE SQUARE] a marketing consultancy specialising in Direct, Data and Digital Interactive Marketing and has been in this industry for over 40 years. She has lectured for many years on a wide variety of topics and runs marketing and business management workshops for companies and individuals. Her workshops are geared towards practical skills-based learning for the younger people coming into the industry, for small business owners and entrepreneurs and for middle to upper management in organisations and professionals.
Winnifred developed TheMarketingSite.com with her partner Luisa Mazinter to give businesses access to information and guidance on marketing, communications, advertising and sales. The marketing portal offers a wide range of customisable and comprehensive marketing information and business tools. It helps marketers plan their communication initiatives, streamline and improve the quality of their marketing efforts while supporting personal career growth and development.
She also publishes DirectTalk, reaching over 9,000 local and international key business decision makers weekly. DirectTalk is dedicated to improving standards and opening doors to new ideas and technology in the marketing, sales, advertising, direct and Internet marketing disciplines. Its objectives are to inform, provide knowledge, share experiences, and give advice and guidance.
Over her many years in the industry, Winnifred has built up one of the largest independently owned direct marketing libraries in southern Africa. Many international associations have established a relationship with her to supply their users with information. In addition, the library is used as a reference library for most of South Africa’s universities, colleges and educational Institutions.
She travels several times a year overseas to different countries as a speaker and visitor at conferences and seminars and is also a yearly visitor and friend to the DMA US head office in New York, where they value her input on international matters.
Winnifred was invited to join the International Advisory Board of the US DMA for her extended reputation, professionalism and experience in the industry, and in this capacity is ‘spreading the gospel of Marketing Direct’ to over 200 countries.
Luisa Mazinter
Luisa is the CEO of CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite (Pty) Ltd.
CUBE [ON THE SQUARE] a Strategic Marketing and eBusiness Consultancy, was founded in 1998. The company specialises in marketing and eBusiness strategy development, Web and Mobile marketing development projects and data-driven interactive marketing campaigns. CUBE [ON THE SQUARE] has consulted, developed interactive websites and implemented multi-channel campaigns for many top companies in South Africa.
Luisa has developed and presents accredited programmes on eBusiness, eMarketing and Mobile Marketing through the Gordon Institute of Business Science (GIBS) and the University of Johannesburg. She also runs tailored in-house training courses and workshops for companies and is regularly invited as a guest lecturer by various universities, colleges and industry associations.
Luisa completed her MBA at the Gordon Institute of Business Science in 2005. The title of her research thesis was “Measuring the Economic Value that Marketing Contributes to an Organisation”.
Luisa travels annually to the USA and UK to attend international conferences and exhibitions.
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