KFC And Primedia Outdoor Sort Dinner For Moms

Time-famined Moms have one less worry - dinner, thanks to KFC's Family Feast and Primedia Outdoor's strategically located variety of highly sought after outdoor media platforms located on major arterials across South Africa.

KFC's Family Feast, an excellent home meal replacement for Moms (or Dads) just unable to always find the time to cook a meal at home, is luring consumers as they hover in grid locked traffic on their way home. While mulling over what to cook for dinner, they cannot miss seeing one of KFC's many Family Feast adverts on prominent Primedia Outdoor platforms.

Primedia Outdoor, a wholly South African owned outdoor media specialist, provided KFC with the optimum solution - a bouquet of highly trafficked, outdoor advertising sites that grab - and hold - consumer attention.

"Used correctly as in KFC's ad, Outdoor creates an immediate call-to-action. The consumer sees the ad, is prompted that there is a KFC on the way home and pulls in to purchase dinner - problem solved," says Mzi Deliwe, Sales and Marketing Executive of Primedia Outdoor.

Booked by Mindshare, KFC's Family Feast campaign will be flighted at tactical intervals until the end of 2009, backed by TV and print advertisements.

"KFC's national footprint matches that of Primedia Outdoor, ensuring a successful national, major metropolitan campaign," concludes Deliwe.

About Primedia Outdoor
Primedia Outdoor is a South African, wholly owned, outdoor advertising media specialist, with a significant presence in six primary sectors of the outdoor market including Airports, Spectaculars, Campaign Outdoor, Bus Shelter, PrimeLites and Ad Lites. Specialising in outdoor advertising solutions, Primedia Outdoor offers national exposure across a mix of media types, providing flexible coverage of the entire LSM spectrum.

For further details, visit www.primeoutdoor.co.za.

Prepared on behalf of:
Primedia Outdoor
Mzi Deliwe
Sales and Marketing Executive
Tel: + 27 11 475 1419