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Engen African Welcome

The first time you watch these spots you cannot help but be very proudly South African. The spirit and passion, the feelings of joy and pride stay with you.

For Engen, the African Welcome Campaign is about realizing a dream to show the world our African face encouraging South Africans to welcome the world to Africa.

Director Miles Goodall with Saatchi and Saatchi Cape Town selected eight South African celebrities to represent this dream for Engen. Unique, interesting, extraordinary South Africans. Each of the celebrities were asked questions about how to welcome the world to South Africa.

DJ Fresh of 5FM- What constitutes a true African welcome? I think there is to be song, there is to be danceAfricaness is Ubuntu humanness.

Tamara Dey lead singer of Flash Republic- We are a nation filled with soul, and warmth and friendliness.

John Vlismas local comedian- I make people welcome by never bearing my teeth.

Each opinion is spontaneous, honest and un-censored.

Working with Celebrities is a privilege, says Miles They are continually in the media spotlight and probably put up boundaries for their own protection. Most rewarding for me is getting beyond those barriers and enjoying the fun and smiles of the famous!

Miles and the team had astute vision and portrayed each character in a true manner with integrity and honesty. I was pleased to work with such professionals. Gavin Rajah, Fashion Designer.

Miles has brought out the essence of each speaker and has produced a spot as inspirational as the message it delivers.

I felt that they really wanted what I had to give, my views, my feelings, my ideas. Says Ruda Landman previous Carte Blanch presenter.