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TLC And Wyeth Campaign Against Meningitis

This year Wyeth has once again endorsed the power of indoor media by committing to a one year advertising contract with Primedia Unlimited subsidiary, The Letter Corporation (TLC). Signed until January 2010, Wyeth is set to feature South Africa's Premier Meningitis vaccine Prevenar in TLC's national network of fitting room and washroom environments.

The Department of health with support from  Wyeth has initiated an immunisation program against pneumococcal disease with PREVENARR (Pneumococcal Conjugate Vaccine, 7-Valent), a vaccine which helps protect infants and young children against the seven vaccine serotypes causing the majority of pneumococcal disease worldwide. To disseminate information and communicate about the disease and its prevention, Prevenar will dominate TLC's standard indoor billboard space in Jet Fitting Rooms, Netcare environments and higher LSM bracket shopping malls.

Located in high traffic areas and relevant environments, Prevenar's Don't Wait, Vaccinate campaign targets expectant parents and specifically mothers with children under the age of two, encouraging Moms to take their children as young as six weeks to local clinics to be vaccinated.

According to the World Health Organization, every minute of the day, one child dies from Pneumococcal disease. This equals 1.6 million deaths per year worldwide, of which up to 1 million deaths are in children younger than five years of age .With these shocking statistics, Prevenar aims to immunise against serious pneumococcal diseases like Pneumococcal meningitis, pneumonia and ear and blood infections, providing mothers' peace of mind. 

Lee Curtis, TLC's National Sales Managers comments "While pneumococcal vaccines have been available for some time for adults and older children, this is the first of its kind vaccine for infants. We're confident that the washroom platform will reach mothers and encourage them to take the necessary preventative measures. "

"Wyeth has had great success with the use of the washroom platform over the years and we find huge benefit in a targeted creative campaign," says Leanne Biela, Head of Marketing at Wyeth.

Wyeth is a global leader in pharmaceuticals, consumer healthcare, and animal healthcare products, with a presence in South Africa. Wyeth is one of the world's leading pharmaceutical and healthcare products companies.

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.

For more on TLC, visit www.primedia-unlimited.co.za

Issued on behalf of:                 
TLC
Lee Curtis
National Sales Manager
T: + 27 11 562 6666