Knowledge Library

The digital trends that are shaping leading brands’ marketing plans

Research - Trends and Insights

According to Google, more than 20 million South Africans are using the Internet today. Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the Internet is a truly mainstream technology that reaches South Africans from every walk of life.

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Agility is Shaping Brands of the Future

Research - Trends and Insights

Successful brands of the future will be those that understand the importance of designing communications and creating experiences that have the ability to single out an individual within the crowd.

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Do Unethical Practices Create Or Destroy Value?

Customer Value Management

Certainly the answer depends on your point of view. And for whom you are trying to create or destroy value. You could be trying to create value for your company or destroy value for your competitors. But your point of view may not be right or ethical.

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What smart technology will really mean for business

Leadership Articles

Smart technology (IoT), is simply about connecting devices, but while the focus has been on technology that facilitates the creation of smart households, its business applications are endless. According to BI Intelligence, it is projected that by 2020, 34 billion devices will be connected to the Internet.

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Middle-aged shoppers are the most ethical study finds

Research - Trends and Insights

In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older.

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Media strategists need a mindset change

Alternative and Other Media

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done – you need to change the way you plan, buy and execute client campaigns.

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Choosing the right office space for your small business

Small Business (SME)

The right office space can make or break a business. It's not easy to find the balance between affordability and the perfect premises but it's important to take the time and do the research to do so.

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Generation Z: The New Generation Consumer

Kids and Youth Marketing

Marketers have often made use of generations as a demographic and psychographic delineator for specifying and describing their target markets. But what exactly is a generation? And why is this understanding useful to marketers?

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Media sales teams under pressure from a multichannel world


Media sales representatives are under pressure to improve their consultative selling skills, understanding of technology, and ability to access and absorb relevant data to remain competitive in today’s multichannel environment.

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Industry Updates

SoundVision wins Ericsson Innovation Awards 2016 | 30 May 2016

The SoundVision team has developed a mobile device that converts 3D spatial information into sound so blind individuals can identify their surroundings more effectively. The technology can help create truly inclusive cities where every citizen is empowered. more

Brand activations in 2016 and beyond | 30 May 2016

Few months ago after a serious discussion with a client, we realised that most people are most comfortable following trends rather than creating their own. more

South Africa as a globally competitive destination | 30 May 2016

Brand South Africa will on Tuesday 31 May 2016 host stakeholders from a range of disciplines to reflect on how to consolidate efforts to strengthen the South African nation brand. more

Create mobile apps that engage customers every day | 30 May 2016

Companies looking for a return on investment on the mobile apps they develop need to think carefully about how they will build value into their applications to ensure they create traction and keep users coming back. more

Social skills are crucial to succeed in business | 30 May 2016

According to research done by trade union Solidarity, nearly 60 000 South Africans have been retrenched over the past year, and it is believed that the actual number could be substantially higher. more

The easiest way to execute a free sample distribution plan | 30 May 2016

From our understanding a beat is produced then lyrics written then recorded and mastered to perfection before being released. We could be wrong but that is the version that makes the most sense when it comes to creating music. more

Digital is not an isolated field | 30 May 2016

In our previous blog post (Integrated or specialist agencies?) I discussed some of the benefits that our clients experience when dealing with Stratitude as an integrated agency. In this post, I’d like to discuss the benefits it provides us as Stratitude’s digital team. more

Vega to be one of the first to launch gaming degree | 30 May 2016

South Africa is believed to have a gaming industry worth R 2.5 billion with a positive growth projection which is set to reach R 3.3 billion in 2017. more

Unpacking penetration testing for SMEs | 30 May 2016

If the stories about breaches that have littered the headlines over the last few years have taught us anything, it’s that no business is too big or too small to be an attractive target for cyber criminals. more

Globally recognised Out of Home Audience Accountability | 30 May 2016

JCDecaux South Africa are one of the key underwriters of the ground-breaking Out of Home currency, ROAD (Roadside Outdoor Audience Data) produced under the OMC JIC umbrella. more

NSPCA Vice Chairman Wins Leadership Award | 30 May 2016

The National Council of SPCAs could not miss the opportunity to submit a nomination for Jane Marston when the annual Women in Law Enforcement Awards invited submissions for “exceptional women” in their leadership category. more

Mortimer Harvey wins Ultra Dog digital account | 27 May 2016

Mortimer Harvey has added Ultra Dog, a specialist premium range of veterinarian dog foods, to the agency’s list of clients. Ultra Dog is part of RCL FOODS Ltd. more

BrandsEye launches 360 media monitoring solution | 27 May 2016

BrandsEye, a global leader in data analytics and media intelligence, today announced the launch of its latest service offering, which will add print and broadcast media monitoring to its existing platform. more

Voting for the 8th annual MOST Awards is live | 27 May 2016

Voting for the 8th annual MOST Awards opens today and will continue until 30 June 2016. To access the new and improved online survey click here, or go to and look for the “Click here to Vote” button at the top of the homepage. more

Web Development To The Rescue | 27 May 2016

South Africa needs coders, South Africans need jobs. It seems a simple equation, and an area of immense possibility for creating employment, changing lives, and growing our economy. more

Helping aspiring coders shape the future of South Africa | 27 May 2016

Code for Cape Town, a not for profit organisation that teaches high school girls to code, has started a collaboration with Havas Boondoggle to help their learners to develop technological solutions to social issues in their communities. more

Exhibitors in the MedTech Expo are announced | 27 May 2016

Lions Health, the Festival and Awards for life-changing creativity, has announced the exhibitors in the Lions Health Omnicom Health Group MedTech Expo to be presented at this year’s Festival from 18-19 June. more

Bringing People Better Ads | 27 May 2016

Much of the news and information we read online, along with the games, videos, and other things we enjoy, are supported by advertising. More people have access to more content than ever before – often free of charge more

One in four South Africans reads an Ads24 Mass Market title | 27 May 2016

The Ads24 Mass Market titles, which include Daily Sun, Soccer Laduma, Son and Illanga reach one in four South African adults. The print component alone reaches 24% of SA adults and 53% of all newspaper readers and the digital component reaches 13% of all internet users. more

So you want to be a Supermanager… | 27 May 2016

You may be a nursing sister, an accountant, a geologist, or maybe run a beauty salon. Great! You have built the platform for a successful career. But if you have people reporting to you, people whose workday you look after, you are also a manager. more

Actûrus Launches Brandvantage, a Breakthrough in Brand Equity | 27 May 2016

Leading insights consultancy, Actûrus, is happy to announce the launch of its brand equity product, Brandvantage. This breakthrough tool leaves behind the linear thinking of the funnel model to reflect the dynamic landscape of modern consumer decision-making. more

African female optic: why stock still doesn’t know women | 27 May 2016

Working in the stock image industry means dealing with the most ground-breaking photographic work from African photographers across the continent. more

Become a Cannes Lions Delegate | 27 May 2016

An opportunity for the global creative community to come together, share ideas, inspire each other, grow, network and learn in a place of so much energy, excitement and passion just doesn’t exist like it does at Cannes Lions more

10th African Banker Awards | 26 May 2016

Cameroon is a big winner at this year's African Banker Awards, while Morocco's Attijariwafa Bank scoops prestigious Bank of the Year Award and GT Bank CEO Segun Agbaje is recognised as Africa's Banker of the Year. more

Supporting you in the long run | 26 May 2016

The legacy of the Comrades Marathon is one of camaraderie and triumph of the human spirit as over 18 000 runners tackle the gruelling 90km race, one step of the 111 250 steps at a time! more

Africa Business Report Highlights | 26 May 2016

Zambia is one of Africa's largest producers of copper, but with global prices down the economy has suffered a huge knock. Some mines are closing down; the currency is weaker; the pool of investments is getting smaller and the cost of living has gone up. more

Why your brand needs salesforce automation | 26 May 2016

Your brand is no longer just a visual symbol; it represents the ethos of your entire business, including your products and services, the experiences customers have with these and the people selling them. more

Magna Carta wins African PR Consultancy of the Year 2016 | 26 May 2016

Reputation Management agency, Magna Carta, won the Africa PR Consultancy of the year category at the SABRE Awards in Berlin, Germany last night. more

Edgars Club Digital Magazine hits 100 000 downloads | 30 May 2016

In 2015, Amorphous New Media partnered with Edgars Club Magazine to produce the first truly interactive South African lifestyle digital magazine, and only 15 months later the app has been downloaded 100 000 times, beating its closest South African lifestyle magazine competitor by 95 000 downloads. more

Tribeca recognised in Holmes Report | 26 May 2016

Tribeca Public Relations has received an honourable mention in The Holmes Report’s 2016 review of Best Agencies to Work For, the only African public relations agency to feature in the Europe, Middle East and Africa (EMEA) report’s results. more

Adoption without the red tape | 26 May 2016

Adoption is the act of taking something on as your own. Adoption usually refers to the legal process of becoming a non-biological parent, but it also refers to the act of embracing ideas, habits, or new business ideas and for most of us is something we struggle to embrace. more

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