Knowledge Library

How to create content that connects

Business and Marketing Strategy

This is the golden age of content marketing and nowhere is this more evident than in digital. Content marketing allows brands to go beyond the product push to entertain, enlighten and seduce audiences with useful information aligned with the brand’s strategy and target market.

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Three key leadership challenges for modern communicators

Leadership Articles

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis - these factors and more combine to create a highly volatile and increasingly complex decision-making environment.

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5 ways to take employee engagement to the next level

PR and Communications

Your employees are directly linked to your business’ success. For your employees to take your customer’ experience to the next level, they need the skill, knowledge, capability and passion.

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Value Creation: The Definitive Guide for Business Leaders

Customer Value Management

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition.

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20 Predictions for Native Advertising in 2016

Research - Trends and Insights

Welcome to the first ever edition of our new annual e-book: 20 predictions about native advertising. We have sought out 20 outstanding experts in the field of native advertising to help us understand the ramifications of the year 2016.

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Native Advertising Trends 2016

Research - Trends and Insights

140 magazine executives from 39 countries across the Globe have been kind enough to answer the questions in our survey and we are thrilled to share the insights with you.

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Do’s and Don’ts of digital marketing

Digital Marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

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#CX: The New Business Frontier

Leadership Articles

Why customer experience? Why now? Because we have entered an age when focusing on customers is more important than any other strategic imperative.

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A Few Simple Steps to Start Your Bright Freelance Designer Career

Creative Design and Copy

So…you want to become a designer? Uhh…quite glamorous! An independent person, guided by inspiration…is it what you’re striving for? If the answer is “yes”, then the following article is just for you.

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Industry Updates

Increasing contact centre professionalism to drive customer experience | 26 July 2016

The biggest drivers for outsourcing your contact centre are usually cost, the need for service improvement, or simply wanting to offload an issue, but it is a far more complex decision than that. more

Why sport is the ‘business’ in the digital content space | 26 July 2016

Monday to Friday, nine to five, that is when business generally occurs and when most corporates take the opportunity to speak to their clients. more

Half of mobile owners reckon they know how to get the best deal | 26 July 2016

Half of Australia’s mobile owners say they know how to find the best deal when picking a mobile provider and plan, Roy Morgan Research shows—but funnily enough, they actually spend around 10% more each month than others. more

Fine launches in Cape Town | 26 July 2016

Strategic, marketing and communications company, Fine Group will be setting up in Cape Town, the new office will cater to the large number of multi-nationals operating out of the Western Cape and working across the continent. more

Datacentre Transformation | 26 July 2016

ICT spending in 2016 will largely be driven by investments in software, IT services and mobile devices. In South Africa specifically, overall hardware infrastructure will also be a big driver as a result of current market expansion more

Number of unique Mobile subscribers in Africa surpasses half a Billion | 26 July 2016

More than half a billion people across Africa are now subscribed to mobile services as the continent continues to migrate rapidly to mobile broadband networks, reveals a new GSMA study. more

Australians not sold on moving house | 26 July 2016

Almost 60% of Australians 14+ have been living at the same address for five years or more, the latest findings from Roy Morgan Research reveal. more

Tough bikers come out for Tough Rides: Brazil on Travel Channel | 26 July 2016

More than 50 Harley Davidson® bikers from the H.O.G. Clearwater Chapter rode in an impressive convoy to Greenstone Shopping Centre earlier this month, to promote and celebrate the launch of Tough Rides: Brazil, a new show premiering on Travel Channel. more

Small Business Awards celebrate entrepreneurship in South Africa | 26 July 2016

Nominations have opened for the 2016 702 / CapeTalk Small Business Awards with Sage One, an annual celebration and support for the accomplishments of small South African businesses with big dreams and enormous potential. more

Top 10 Technology Websites | 26 July 2016

Three million Australians (14+) visited one or more of these Top 10 tech-focused websites in an average four weeks in the year to March 2016—up 34% since the year to March 2013. more

Diners Club Gauteng Winelist Award Winners Announced | 26 July 2016

An eclectic mix of a 107 restaurants in Gauteng – including brasseries and bistros, cafés, destination and fine dining eateries – today received top honours at the Diners Club Winelist award- ceremony presented at the Saxon Hotel in Johannesburg. more

Agile Africa 2016 line-up unveiled | 26 July 2016

Agile Africa, an annual conference where African software professionals meet to uncover better ways of working and developing software, will take place on 22 – 23 August 2016 at Wanderers in Johannesburg, South Africa. more

Four lessons learned from Pokémon Go | 26 July 2016

The global phenomenon that is Pokémon Go has taken over America. The augmented reality (AR) based smartphone game is now making waves in Europe. But Pokémon Go is much more than just a game. more

Destination NSW: a regional perspective | 26 July 2016

When asked to nominate the Australian states they’d like to visit on holiday within the next two years, 40.7% of the population name New South Wales as a potential destination. more

Marketing receives a SMAC on its head… and it is loving it! | 26 July 2016

A lot of effort goes into pilot study and market research before launch of a product. The need to identify the right target audience and relevant price points is paramount. more

What I Leaned from Nigeria | 26 July 2016

TheSQUAD recently had the opportunity to pitch on doing an event in Abuja, Nigeria, which meant I got to travel to that country for the first time. more

BitCo debuts licensed spectrum radio network | 26 July 2016

Licensed frequency microwave links are the perfect alternative to fibre, especially for areas where fibre is not currently available. BitCo has a National Spectrum License and can now deploy high speed carrier grade last mile connectivity on the low 2GHz band, offering up to 100Mbps. more

3 cloud security considerations for every call centre | 26 July 2016

With any IT infrastructure within a contact centre comes risk. And while this risk should not paralyse operations, it should be investigated carefully and practically to find the safest and most appropriate solution. more

The Art of Digital Design | 26 July 2016

We hear a lot about storytelling with regards to digital, but we’ve found that it’s great design that first engages people on our digital platforms. more

Sage expands ecosystem and new strategic initiatives | 26 July 2016

Sage, a market leader in cloud accounting software, announced today at Sage Summit a number of new initiatives which build on its Partner strategy and emphasise Sage’s focus on driving growth through and with its partners, a commitment central to its business model. more

Wimpy Promises SA’s Meat Lovers A Thrill | 25 July 2016

A new campaign from FCB Joburg, Team Best and Hungry Films for Famous Brands’ casual dining destination chain, Wimpy, is promising South Africa’s meat lovers a ‘thrill’ the next time they opt for a grill in one of its restaurants. more

SA Express helps to eradicate hunger this Mandela Month | 25 July 2016

South African Express Airways participated in this year’s International Nelson Mandela Day commemoration by joining in a globe-wide initiative called ‘International Mandela Day 2016: Stop Hunger Now Worldwide more

Elections … the customer satisfaction survey with a kick | 25 July 2016

When you pay good money for something you become a customer. Which makes every taxpayer and ratepayer in this country a customer of the political party that collects the cash. more

India & South Africa: Trade and Investment Partners | 25 July 2016

Commissioned by the Consulate General of India, Wag the Dog recently published India and South Africa: Trade and Investment Partners, which introduces many of the Indian companies currently active in South Africa. more

The leaders of HR are here – 2016 Future of HR Awards | 25 July 2016

DHL Express, PricewaterhouseCoopers, Philip Barnard from GIBB, Candice Booysen from Argility, and Vuma Reputation Management are some of the trailblazers in HR, who have been recognised at the Future of HR Summit and Awards in association with Careers24. more

Sage Summit 2016 set to be largest global gathering of entrepreneurs | 25 July 2016

Sage, a market leader in cloud accounting software, welcome over 15,000 entrepreneurs and Small & Medium business owners from around the world to Chicago for this year’s Sage Summit, the world’s largest gathering of entrepreneurs and business builders. more

Gauteng evolves as South Africa’s hub for enterprise app development | 25 July 2016

Gauteng is fast emerging as a centre for enterprise app development. This is according to Cassie Lessing, Managing Director of the Strato IT Group. more

FCB Africa Notches Up 3 Ads on Millward Brown Top 10 List | 25 July 2016

FCB Africa has confirmed its ability to consistently create advertising that connects and resonates with the South African consumer with its recent performance on the Millward Brown list of 2015’s Most Liked TV Ads. more

Innovation is the driving force behind understanding clients’ needs | 25 July 2016

In today’s highly competitive world, businesses are faced with more sophisticated and extremely demanding consumers. It is important for brands to understand both consumer needs and behaviour. more

3D Design & Customers Give Water Relief In Ratjepane | 22 July 2016

3D Design – plus its generous suppliers All Market Suppliers, Aquazania, Cumulative Trading Solutions, Café Kreme, Jack’s Paint & Hardware, Woodcentre and Woodstock – collected just under 20 000 litres of water and trucked it to Ratjepane more

Direct @ Cannes | 22 July 2016

The 2016 Cannes Advertising Festival proved once again, as to why this world stage of the communication industry has come to be regarded as somewhat of the ‘Holy Grail’. more

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