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7 signs it is time to get an agency

Leadership Articles

As your company grows, you'll start thinking about whether to keep your marketing in-house or whether to appoint an agency. Do you keep the work internal and hire new employees to fill specialised positions? Or do you outsource?

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What marketers think about programmatic in 2016


Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. As with any new industry driven by a disruptive technology, things are changing quickly.

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Get Started with 7 Essential Lifecycle Marketing Programs


Your customers are more likely to respond (and appreciate) messages that are based on their unique journey with your brand versus your promotional calendar.

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Breaking our attachment to traditional advertising

Advertising and Promotion

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and this is growing

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How to Access All of Your Customer Data


See Every Customer in 3D. You can't win over today's empowered customers with yesterday's fragmented marketing approaches.

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10 Lead Nurturing Campaigns to Try Today


Use these successful lead nurturing programs to engage your customers and mature pipeline. Try Out These Successful Lead Nurturing Programs.

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Think Community First

Leadership Articles

More often than not, we’ve all got our digital marketing hats on when we think about Social Media strategies. While this is great for thinking up any idea, it isn’t always the best hat to be wearing when thinking about the best idea for a specific audience.

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Facebook By The Numbers


Make Facebook count. Get insights from over 37 billion Facebook impressions. We’re excited to announce the release of our new Facebook by the Numbers research report.

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10 Common Barriers to Understanding the Customer Journey


Customer Journey: 10 Common barriers to understanding it and how to solve them. Learn how to overcome 10 challenges to delivering a better buyer experience.

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Industry Updates

5 Fundamentals to Maximising Retail Analytics | 30 June 2016

The use of Retail Analytics in the world of brick and mortar retail is intensifying and constantly innovating as retailers use big data and qualitative data to maximise their engagement with customers, learn more about consumer behaviour and increase transactional value. more

Miao & Woof! How to Deal With Pets in Your Business | 30 June 2016

If the pet owner is somebody disabled, then perhaps you don’t need to be worried about the so-called “service animals.” In most cases, working dogs are incredibly well trained, they will never attack anyone, and will certainly never mess your store with their toilet habits. more

Key points to remember when thinking about career paths | 30 June 2016

With national and international capability, 21st Century Pay Solutions is one of the largest full-spectrum specialist remuneration and reward consultancies in Africa. more

On-Demand Economy – are you ready for it? | 30 June 2016

The On-Demand Economy is revolutionising consumer behaviour around the world. But what is it exactly and how can you ensure your company is ready for it? more

Neste’s prototype for renewable high-tech workspace | 30 June 2016

What if you could take your work to an inspiring public place and still enjoy the privacy and connections of your office? Neste, the world's leading producer of renewable diesel, has revealed its future product concept called GreenPod that lets you do just that. more

Not so easy to destroy data | 30 June 2016

Companies must have the necessary contingency plans in the event of a breach to ensure they can protect sensitive data. Xperien has developed secure processes for destroying data from redundant hard drives. more

Brand Keys Surveys Modern Day Patriots | 30 June 2016

For the first time since Brand Keys Most Patriotic Brands survey was first conducted 10 years ago - in addition to asking consumers to evaluate the 248 brands - Brand Keys asked respondents to name "anyone - alive or dead - who they felt best personified the value of 'patriotism' in the United States." more

XtraSpace celebrates entrepreneurs with real stories, real people | 30 June 2016

Eunice Bomela owns a fleet of waste management trucks in Cape Town. Aubrey Jonsson shoots photos around the world. Jessica Padayachee is a baker with a penchant for milk tart. And Mbali Nene designs and makes glorious high fashion clothing. more

Masterclass aims to help future proof your career - IAS | 30 June 2016

Senior managers in agencies as well as CEOs and managing directors are invited to another one of the Independent Agency Search & Selection Company’s Masterclass sessions titled Future-Proofing Your Career. more

Top 5 insights for businesses to win with the South African woman | 30 June 2016

The modern South Africa woman is complex, shaped by an ever-changing world, filled with tensions and paradoxes. Her reality is plagued with demands of society, family and, sometimes, her pivotal role as a mother. more

3D Design at INDABA 2016 | 30 June 2016

A 3D Design team comprising 22 people travelled from Johannesburg to Durban to deliver several custom-designed and built stands for exhibitors at Africa’s top travel trade show, INDABA 2016. more

Toyota Customer Services Radio Campaign | 30 June 2016

A new radio campaign from FCB Joburg for Toyota Customer Services is reminding South Africa’s Toyota drivers why investing in genuine parts matters not only when it comes to safety and peace of mind, but because of the impact they can have on everyday life and its well-planned events. more

Now there's more to like and love about Facebook's new reactions | 30 June 2016

Facebook recently launched their new ‘Reactions’ feature. In a nutshell, ‘Reactions’ are basically an extension of the "Like" button. So now users can effectively either: Like, Love, Haha, Wow, Sad, or just be, well, Angry. more

Young SA Art Students Announced as Finalists For the Nestlé Art Project | 30 June 2016

A total of 15 South African art students from secondary and tertiary institutions have been shortlisted as finalists in the Nestlé Art Project. more

South Africa improves in World Bank Logistics Performance Index | 30 June 2016

The World Bank has just revealed that South Africa has improved by 14 places in its 2016 Logistics Performance Index. South Africa stands at 20 of 160 countries assessed by this survey, moving up from 34 in 2014. more

Facebook Announcing New Chrome Extensions | 30 June 2016

If you're a Chrome user, you can now save and share things from the web to Facebook with a click of a button. Updates have also been made to Facebook's Like, Share, Send, Follow, Recommend, and Save buttons that you interact with on website and mobile apps. more

PAMSA announces the Blue Sky Young Researchers and Innovation Award | 30 June 2016

An initiative of the International Council of Forests and Paper Associations (ICFPA), the award's inaugural theme is centred on ‘game changing technologies — unfolding the potential of forest, paper and wood-based products’. more

Novare’s growth reflected in brand refresh | 30 June 2016

Leading investment firm Novare today announced the launch of its refreshed brand identity, which has been adopted to reflect its unique perspectives and the continued evolution of its service offering. more

Identity thieves target used hard drives | 30 June 2016

With the amount of personal data stored on hard drives, one would expect companies to wipe these crucial devices clean before donating or selling them. Hard drives are especially targeted by syndicates because they are easy to resell. more

Reinventing U&As to be purposeful | 30 June 2016

A route map to more purposeful market studies. Understanding what people do in your market – and why – is fundamental to any consumer-centric strategy. more

Announcing new CEW Workshops | 29 June 2016

Customer Experience World is delighted to announce the introduction of an expanded workshop programme. more

‘Brexit’ specials for BBC World News as sees record traffic | 29 June 2016

As the implications of the UK vote to leave the European Union become clear BBC World News has today announced ring special editions of its flagship programmes for this week. more

CTICC Celebrates its 13th Birthday | 29 June 2016

To mark its 13th birthday, the Cape Town International Convention Centre (CTICC) is giving away one of the most important gifts anyone can give: an education. more

Last Chance to enter the MMA SMARTIES | 29 June 2016

It’s your last chance to enter the SMARTIES! Marketers and Agencies have until the midnight on 30 June 2016 to submit to the Mobile Marketing Association South Africa (MMA SA) SMARTIES. more

High profile data breaches employ phishing techniques | 29 June 2016

To the average user, phishing emails often appear like harmless requests for information, and seem to come from trusted suppliers, and reputable sources. However, for cyber criminals, phishing is more often than not, the easiest way to get a foot in the door of their targets. more

Jacquie Myburgh Chemaly joins Times Media | 29 June 2016

Times Media is very pleased to announce that Jacquie Myburgh Chemaly has joined Times Media as editor-in-chief of Business Day Wanted. more

DS Smith partners with London’s Museum of Brands | 29 June 2016

In line with its commitment to innovation, DS Smith is supporting the Museum’s conference space where the shared objective is to spark creativity and inspiration. more

Sage and Google Sheets for Small & Medium Businesses | 29 June 2016

Sage, the market leader for integrated accounting, payroll and payment systems, has partnered with Google to create a software prototype that will allow Small & Medium Businesses to create, update and manage Google Sheets reports with data taken directly from Sage One Accounting more

Thinking pink: the purchasing power of gay Aussies | 29 June 2016

Used to describe the purchasing power of the gay community, the term ‘pink dollar’ has been part of the Australian vernacular for many years. more

Trustco results show solid performance | 29 June 2016

Quinton van Rooyen, Group Managing Director says people of Namibia remain committed to their principles as enshrined in its Constitution, so too he remains committed to Trustco and its continuous growth. more

Breaking the Mould | 30 June 2016

With the landscape of marketing constantly evolving, this profession is no longer just traditional advertising with print ads and slogans. more

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