WELCOME TO LIST PERFECT

BRAND NEW Site Feature! Please Click Here to view our new Marketing Industry Events Diary. For the very best Addresses! To do the best business you can do, you need the best information. In fact – information, which is as close to perfect as one can get. List Perfect enjoys a unique reputation in the Marketing, Advertising and Communications business for providing the best and most up-to-date databases of Who’s’ Who in the industry – what they do and how to find them. We can help you reach them. What we do List Perfect has been in business for over 15 years and is a leader in the data business-to-business list industry. We specialise in researching and managing data relating specifically to the marketing, advertising and communications industries. Over the years we have developed considerable knowledge of the industries we cover. We also conduct special research on a project basis, to assist our clients in finding out more about areas of the industries in which we operate. How we do it A dedicated team keeps this information current and our lists are updated on a continual basis. This ensures clients of highly accurate information, which can be used confidently to contact specific, people in the industries we research and track. Data is collected and managed proactively, both on a roster basis (where each record is checked at least once every 6 weeks) and on the basis of monitoring industry activity. When people change jobs, or new appointments are made, we are often the first to hear about them. Our challenge The biggest challenge we face as database managers/owners is to keep our lists clean / accurate and correctly targeted in as short a turn-around period as is possible. The very nature of the advertising/communication/FMCG marketing industry is very volatile in South Africa and poses a unique problem for database managers as the changes and staff turnover in the industry is exceptionally high. Due to this factor we pride ourselves on being the only known company that tele-cleans its entire database within a 4-6 week period, where generally the accepted norm is to clean every 6 months. The database was originally custom made to enable our clients who were mainly media owners (e.g. M-Net, Caxton, SABC, Johnnic Publishing, etc.) to get their Rate Cards and voucher copies out into the industry as accurately and targeted as possible. Due to the nature of advertising, data has to be ACCURATELY cleaned every 30 days to reach target and prevent wastage. The cleanliness of our data due to the stringent demands of Media Owners makes it a choice database for other industries. Costly mail and inserts are more often than not trashed when an inaccurate and out of date base is utilised.

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