Welcome to Marketing Mix, South Africa's premier magazine for marketing professionals. Click on any of the links below to find a range of interesting articles, information on how to advertise or to contact us for more information.
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Customer Service has a long way to go The picture for SA Customer Relationship Management (CRM) looks bleak. People are often rude, impatient and on edge – or at least, that’s the general experience in the streets. But what is the problem exactly? And more importantly, how do we solve it? Published: 2003-03-23
Nation branding We kick off our new series on branding South Africa, with an overview by International Marketing Council CEO Yvonne Johnston on what exactly being a brand means for South Africa. Published: 2003-03-23
Putting your event in the right gear As part of our focus on the corporate hospitality sector, Gearhouse South Africa’s JohnMcDermott (Mac) gives us his tips to maximise your next CH event. Published: 2003-03-23
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