How Masters in Marketing build a personal brand | 15 Dec 2015

LSM explains on how a Masters in Marketing can help students build an impressive personal brand. more

Collaboration will be key in 2016 | 15 Dec 2015

Digitisation has been a core focus for businesses in all industries across the globe. The public relations (PR) industry has also felt the impact, resulting in a massive shift in how PR agencies ‘sell’ their services to corporates. more

Importance of marketing qualifications | 15 Dec 2015

LSM highlights how marketing qualifications can improve quality of life as well as earnings. more

Effective digital marketing strategy this Christmas | 15 Dec 2015

London School of Marketing’s new blog post discusses the factors which can make or break a Christmas marketing campaign. more

Instagram as a tool to introduce unique Danish concept to local influencers | 15 Dec 2015

A new campaign has introduced the unique Danish concept of Hygge to local influencers by tapping into the visual power and impact of Instagram. more

SPARK Media discusses reported online advertising growth | 15 Dec 2015

According to the annual IAB SA Internet Advertising Revenue Report, conducted by PwC, online advertising has grown by 15% from 2013 to 2014 and was estimated to be worth a total of R1.5 billion in 2014. more

AAA School appoints new Director of Academia | 15 Dec 2015

Dr Krishna Govender has been appointed the new Director of Academia at the AAA School of Advertising. The highly respected academic leaves Regenesys Business School where he held the position of Global Dean to head the AAA School of Advertising’s academic portfolio, as of the 1st of January 2016. more

Excitement over “People Power” in Africa | 14 Dec 2015

RiskMap highlights the most significant underlying trends in global risk and security, and provides a detailed view from the markets that will matter most in 2016 more

Why ABSA shouldn’t have pulled the plug on Our Perfect Wedding | 14 Dec 2015

The controversy surrounding a recent episode of Our Perfect Wedding, a popular reality show screened on Mzanzi Magic, brings with it valuable lessons about the use of branded content as part of the communications mix. more

Red & Yellow Announces New Programmes for 2016 | 14 Dec 2015

The Red & Yellow School is proud to announce that it will be offering Certificate, Degree and Advanced Diploma programmes in 2016, a first in its 21-year history. more