TheMarketingSite.com

Industry Updates: July 2014

Exceptional Gauteng women honoured | 31 Jul 2014

Each year, the Business Womenís Association (BWA) hosts regional awards recognising excellence in the business, corporate, professional and social arena. This year, the award nominees and winners exhibited the value of the entrepreneurial spirit, with the exceptional women winning each of the three categories following their passions. ...read more

HomeExchange.com identifies top five Travel Trends emerging among its members | 31 Jul 2014

Emblematic of developments in the greater sharing economy, this global study of over 54,000 community members shows a growing number of international exchange options, compelling add-on amenities, and more pet-friendly accommodations, among other developing trends ...read more

Smartphones take research to a new level of insight | 31 Jul 2014

Since the explosion of online survey tools like Survey Monkey, brands can mine their own data and get insight into their markets, fast. Advancing this even further are smartphones. Quick, personal and always-on, they offer a window into South Africansí lives like no other tool. ...read more

Vicinity Media announces publisher deal with Mail & Guardian | 31 Jul 2014

Start-up Location Based Mobile (LBM) ad network Vicinity Media, today announced a publisher agreement with revered title Mail & Guardian ...read more

Where does the budget for technology lie? | 31 Jul 2014

The growing trend towards consumerisation of IT means that former IT responsibilities are now falling into the hands of others, with business managers slowly acquiring more control of technology budgets. Gartner predicts that by 2017, Chief Marketing Officers will have a higher budget for new IT spend than most CIOs. ...read more

ADMA forges strategic alliance with Institute of Analytics Professionals of Australia | 30 Jul 2014

The Association for Data-driven Marketing and Advertising (ADMA) and the Institute of Analytics Professionals of Australia (IAPA) are pleased to announce that IAPA has entered into a formal alliance with ADMA, effective today. ...read more

Savvy and Influential Speaker Line-Up Announced for Predict | 30 Jul 2014

Unlike any other event for C-Level executives, the fourth annual Predict industry outlook conference focuses on the performance of the exhibitions and events industry and a look at what is forecasted for the next several years. ...read more

AAA School introduces new part-time specialisation course in Digital Media Marketing | 30 Jul 2014

The birthplace of Brilliant - the AAA School of Advertising, has introduced a new specialisation course in Digital Media Marketing. The part-time specialisation course, in partnership with the IAB, is aimed at digital marketers, media strategists, planners, account managers, creatives and copy writers. ...read more

NETCB launches its training tour to GWAVACon 2014 | 30 Jul 2014

Due to customer demand, NETCB will once again be hosting a training tour to GWAVACon 2014 in Berlin from 11 - 16 October 2014. People from across Europe, Middle East and Africa (EMEA) will be attending the two-day event that will be packed with valuable training sessions, great networking and fun. ...read more

MIRAGE by mobli: A whole new way to communicate in just a Tap | 30 Jul 2014

Powered by a one-tap UI, MIRAGE by mobli gives users a super-streamlined way to communicate By sending photo and video messages, MIRAGE imitates real-life conversations that are unrecorded and disappear after just a few seconds. Once youíre in, all your phone contacts are added so youíre immediately ready to go. ...read more

next