Trust and celebrity endorsement go hand-in-hand and endorsement is built on a person’s credibility and other intangible benefits. It's this trust that often creates role models out of these famous people ...read more
A dynamic shift is about to happen in the interior decoration and design industry with the launch of a new extensive trade programme especially created for the powerhouse exhibition portfolio of Decorex SA and 100% Design South Africa. ...read more
Community radio advertising specialist The Media Connection has launched Comrad, a social media platform tailor-made for the community radio sector. ...read more
One of the problems that matric graduates face is the limited spaces that are available at tertiary institutions. The other is that having been focused on their matric studies and exams, they may have missed application deadlines at the majority of tertiary institutions. ...read more
The proliferation of media platforms available to marketers to communicate and engage with their consumers these days beckons the question “how do marketers know which is the most effective platform to choose and when to choose that platform?” ...read more
For many consumers, the festive season from November through to February means increased time in the malls either for shopping, entertainment or simply catching up with friends and family over a meal or coffee. ...read more
The Desmond Tutu TB Centre (DTTC) has had two different Z-CARD®s produced to donate to the City of Cape Town’s Health Department, which is using them to educate the community about TB and HIV. ...read more
When companies expand into new markets, the decision whether to translate their product interface, support literature or marketing depends on a complex mix of factors. But ultimately it boils down to a simple question: does translation present an opportunity or a cost? ...read more
Telviva, Connection Telecom’s market-leading hosted communications platform, has been making massive inroads as the core switching application for hosted contact centres of late. ...read more
Technology is now changing so rapidly that consumers are struggling to keep up – you barely have the latest shiny gadget when the 2.0 version is released, ...read more
