The Future Of Advertising | 01 Feb 2017
Net#work BBDO and Sinister Studio’s are applying technology to advertising in ways that have never been seen before. ...read more
Industry Updates: Knowledge
Six HR trends to look out for in 2017 | 01 Feb 2017
We’re seeing the pace of change in human resources (HR) accelerate as digital technologies change the way we work, as digital natives enter the workplace, as labour law evolves and as competition for the best talent heats up. ...read more
What different research traditions say about Advertising – and Why | 31 Jan 2017
There is a vast array of diverse interpretations when it comes to advertising, with different research traditions studying the subject in extremely different ways. ...read more
Amazing Amazon Slipups: Lessons to be Learnt | 31 Jan 2017
Amazon has an amazing name for great service and being customeric. So much so that ShepHyken lauded them. And I have been an admirer, till recently. Amazon India had many slipups in fulfilling my orders. ...read more
10 Key Marketing Trends for 2017 | 30 Jan 2017
With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight. ...read more
Enter a bold new era of every-channel marketing | 30 Jan 2017
Chances are, you've heard the buzz about the Open Garden movement — enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI. ...read more
Tips & Trends for B2B Marketers | 30 Jan 2017
B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we don’t often celebrate the growing creativity of B2B marketers. ...read more
Successful Omni-Channel Approach | 30 Jan 2017
Time to get serious about omni-channel marketing. It’s that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. It’s never too late to aim higher ...read more
From Total Quality to Total Customer Value Management | 30 Jan 2017
The Quality Revolution was meant to be customer focused, instead became process centric and one of record keeping. Nonetheless, Total Customer Value Management can learn from the Quality movement. There is much to learn. ...read more
How SME’s are using YouTube for Marketing Success | 27 Jan 2017
The YouTube community accounts for two thirds of the premium online videos watched on devices by millennials. Despite this, only 9% of small businesses use the platform. ...read more
