Industry Updates: Knowledge

The Future Of Advertising | 01 Feb 2017

Net#work BBDO and Sinister Studioís are applying technology to advertising in ways that have never been seen before. more

Six HR trends to look out for in 2017 | 01 Feb 2017

Weíre seeing the pace of change in human resources (HR) accelerate as digital technologies change the way we work, as digital natives enter the workplace, as labour law evolves and as competition for the best talent heats up. more

What different research traditions say about Advertising – and Why | 31 Jan 2017

There is a vast array of diverse interpretations when it comes to advertising, with different research traditions studying the subject in extremely different ways. more

Amazing Amazon Slipups: Lessons to be Learnt | 31 Jan 2017

Amazon has an amazing name for great service and being customeric. So much so that ShepHyken lauded them. And I have been an admirer, till recently. Amazon India had many slipups in fulfilling my orders. more

10 Key Marketing Trends for 2017 | 30 Jan 2017

With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight. more

Enter a bold new era of every-channel marketing | 30 Jan 2017

Chances are, you've heard the buzz about the Open Garden movement ó enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI. more

Tips & Trends for B2B Marketers | 30 Jan 2017

B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we donít often celebrate the growing creativity of B2B marketers. more

Successful Omni-Channel Approach | 30 Jan 2017

Time to get serious about omni-channel marketing. Itís that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. Itís never too late to aim higher more

From Total Quality to Total Customer Value Management | 30 Jan 2017

The Quality Revolution was meant to be customer focused, instead became process centric and one of record keeping. Nonetheless, Total Customer Value Management can learn from the Quality movement. There is much to learn. more

How SME’s are using YouTube for Marketing Success | 27 Jan 2017

The YouTube community accounts for two thirds of the premium online videos watched on devices by millennials. Despite this, only 9% of small businesses use the platform. more