Industry Updates

PocketMedia® revs up internal communication

30 Nov 2011

Long-standing PocketMedia® Solution’s client, the Western Cape Department of Transport and Public Works, has again contracted the PocketMedia® specialist to produce a Z-CARD® as a handy internal communication tool.

This particular Z-CARD® is being utilised by the Western Cape Department of Transport and Public Works to easily communicate with Learner Transport Operators – which includes operators that are responsible for transporting scholars, students, teachers and lecturers - about the National Land Transport Regulations.

“The aim is to provide the necessary information needed to ensure that these operators comply with the Act and thus reduce accidents on the road,” says Project Manager Buyelwa Mboya, Deputy Director: Training & Communication, Department of Transport and Public Works.

“The pocket-sized, four-panel Z-CARD®s have been produced in English, Afrikaans and Xhosa and placed inside a key ring pouch which can be attached to the operators’ or drivers’ keys for ease of reference,” adds Mboya.

The Z-CARD®s are being handed out during the Department’s workshops, to all learner transport operators in the province at large. “We have selected to supply the information in three languages to ensure that the message is clear to all concerned,” says Mboya.

The Department’s mission is to deliver an integrated, accessible, safe, reliable, affordable and sustainable transport system and quality property infrastructure provision through socially just, developmental and empowering processes, to improve the quality of life for all.

“The Z-CARD®s are an effective tool when it comes to realising our mission. We are very happy with them and they have been very well received by our operators,” she adds.

For more information about PocketMedia® Solutions, visit or email Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.

Pocketmedia® Solutions DNA
PocketMedia® Solutions offers clients a range of opportunities to get their message across in an effective, interesting, compact and unusual way. PocketMedia® breaks through the usual marketing clutter by providing complex information in a concise, accessible form which is designed to be carried "on person". For example, the Z-CARD® and other PocketMedia® applications are a great alternative to traditional printed media and are available in a range of sizes and formats. Visit for more information.

Issued On Behalf Of:
PocketMedia® Solutions
John Davis
Managing Director
082 559 1772

Issued By:
Allycats Public Relations
Allison Cooper
Managing Director
079 135 9732