Industry Updates

Nathalie Lubensky Named Senior Vice President Marketing, Networks,

20 Dec 2012

At Sony Pictures Television
Tom Keeter Expands His Role As Senior Vice President Marketing, International Distribution & International Production

Nathalie Lubensky has been named senior vice president marketing, networks for Sony Pictures Television (SPT), it was announced today by Sheraton Kalouria, executive vice president & chief marketing officer, SPT.

In this role, Lubensky will manage the global marketing and branding initiatives for SPT’s networks portfolio that spans 159 countries and reaches more than 800 million homes. 

Her responsibilities include building local, relevant brands; expanding and pursuing new networks marketing opportunities as well as supporting advertiser sales for existing networks brands such as AXN, SET, Animax, SPIN, ONE and MAX and their brand extensions.

Keeter who served as senior vice president marketing, EMEA since 2007 has expanded his role to include oversight of all marketing efforts that support SPT’s international distribution and international production businesses outside the U.S., and for the U.S. Hispanic market.  Keeter is now senior vice president marketing, international distribution and international production.

“Nathalie’s invaluable experience will allow her to identify and capitalize on market opportunities,” said Kalouria.  “While Tom’s marketing expertise will benefit SPT’s distribution and production businesses on a broader scale.”   

Most recently, Lubensky served as senior vice president, affiliate marketing for media networks across Disney and ESPN where she led brand management, communications, promotions, marketing renewal strategies and marketing efforts to drive and support affiliate distribution for broadcast and cable properties since 2003. 

She also orchestrated marketing promotions, campaigns and programs that influenced subscriber acquisition and usage for partners such as Apple, DirecTV, Verizon, Time Warner Cable; and increased viewership and demand for content on multiple platforms such as TV Everywhere, iTunes, VOD and Broadband. 

Prior to this position, Lubensky served as a marketing consultant for the U.S. Fund for Unicef where she managed cross-functional marketing initiatives and created new multi-faceted private sector fundraising partnerships.  Before that, she served as vice president, affiliate marketing, MTVN Media Group since 2001.

Keeter joined SPT in 1996 as marketing director for the international television division. In 1998, he was transferred to London to oversee marketing for the EMEA region, helping launch SPT’s networks business in Europe and Africa as well as supporting its distribution and local production businesses. Prior to SPT, Keeter held various creative roles in the advertising industry in Los Angeles.