Industry Updates

Nashua Mobile launches the new Bluff Concept Store

21 Dec 2012

As one of South Africa’s largest cellular Service Providers, Nashua Mobile offers its customers the widest choice of networks to best suit their needs. Its proposition of saving you time, saving you money, putting you first is summed up in one word – Choice.

As part of Nashua Mobile’s commitment to offer customers choice, it has set out to redefine the cellular shopping experience in SA. Nashua Mobile recognised the need for customers to interact with live devices, have expert, unbiased advice on the right network and tariff plan all accompanied by an in-store digital and face to face customer experience that provided guidance and insight into the market.

The new Bluff Concept Store was launched with these insights in mind and perfectly matches customer needs.  Customers will now be able to experience:  

  • Wide selection of live devices/tablets

  • Highly skilled staff who can advise on a preferred voice and data package or both on any network.  In addition to that, staff who are customer service focussed and able to speak to the customer and not just the technology.

  • Data Support to WOW you. WOW = Walk out Walking – connected to all social networks and email, and help you know your way around the phone prior to departing.
  • The contract sign up process is quick, intuitive and paperless.  It features integrated touch screens for customers to upload/update details and feel part of the entire sales process.
Says Mark Taylor, Chief Executive Officer, “As we grow our retail footprint we will use these principles in our other Nashua Mobile stores. Our plan is to grow our customer base one delighted customer at a time.”

About Nashua Mobile
Nashua Mobile, a wholly-owned subsidiary of JSE-listed Reunert Limited Group (, is one of South Africa’s largest independent telecommunications service providers.
It empowers customers with choice by giving them access to one of the deepest and widest selections of voice, data, mobile, fixed-line and access device services and products in South Africa.
Nashua Mobile has built up a range of offerings from Broadband, Internet service provision and mobile data through to messaging and cellular voice solutions. The company is focused into two main business units; Consumer and Enterprise.
As a partner of leading networks such as Vodacom, MTN, Cell C and 8ta, Nashua Mobile can provide telecommunications solutions that address any customer’s requirements. Nashua Mobile is a trusted and independent advisor that helps Consumer and Enterprise customers choose the right telecommunications solutions for their needs.
More information on Nashua Mobile is available at
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