Industry Updates

Skateboarding brings Hope to South African Youth

03 May 2013

During the past three years, skateboarding has become the fastest growing sports in South Africa and has created a huge positive impact on the social dynamics of youth communities throughout the country.
The Northern Cape provincial government and Maloof Skateboarding with the financial backing of Anglo American’s Kumba Iron Ore, initiated the Skateboarding for Hope community outreach initiative to promote skateboarding as an easy, affordable and accessible sport as part of the run-up to the annual world championships event in Kimberley. 

The Maloof Money Cup skateboarding world championships presented by Kumba Iron Ore is widely considered to be the greatest skateboarding contest in the world and the only world championship event, it showcases the pinnacle in global and local skateboarding talent.
The Skateboarding for Hope road show travels throughout South Africa with retail partner Boogaloos to host skateboarding clinics, demonstrations and contests in key centres.  In addition, the provincial government also stage a further series of activations in the deep rural areas of the Northern Cape Province. 

The events help to promote skateboarding as a sport and to identify emerging local skaters.  For many children, the road show is their first exposure to the sport and it has touched the lives of thousands of youngsters to date.
This year’s scintillating Skateboarding for Hope line-up will feature numerous activations nationwide outside of the Northern Cape, including three new large scale Grand Slam events in Cape Town, Durban and Johannesburg. 

These new events are in answer to a tremendous demand for more large scale skateboarding events to service the rapidly growing skateboarding community in South Africa.  The skateboarding for hope events will be in seven of the country’s nine provinces.  The action kicks off in Gauteng this weekend with the first event at the Boogaloos Skate Park in Brightwater Commons, Randburg.
During each activation, top local skaters will show off their tricks and share some tips with young skateboarding fans, while other amateur skateboarders will pitch their street skills against each other in an attempt to win a wild card entry into the amateur championships in Kimberley in September as well as cash prizes and skateboarding merchandise.  Local children’s homes in each area are also invited to be part of the action.
Johannesburg, Durban and Cape Town will host grand slam events, where the best skateboarders in South Africa will compete for significant prize purses.  The Grand Slam events will further raise the level and profile of competitive skateboarding in South Africa, while also building the fan base of the sport.
The Skateboarding for Hope Tour will hit the road on the following dates:
Saturday, 4 May:  Boogaloos Skate park, Brightwater Commons, Randburg
Saturday, 18 May:  Menlyn Park Skatepark, Menlyn Park Centre, Pretoria
Saturday, 15 June:  Maloof Skate Plaza, Kimberley
Saturday, 22 June:  Wavehouse, Gateway Shopping Centre, Umhlanga, Durban (GRAND SLAM)
Saturday, 6 July:  Loch Logan Mall, Bloemfontein
Saturday, 13 July:  Skatelab, George
Saturday, 27 July:  Riverside Mall, Nelspruit
Saturday, 17 August:  Melrose Arch, Johannesburg (GRAND SLAM)
Saturday, 24 August:  Kings Beach Skatepark, Port Elizabeth
Saturday, 31 August:  Boogaloos Skatepark, Brightwater Commons, Randburg
Saturday, 8 Sept: Canal Walk Shopping Centre, Cape Town (GRAND SLAM)
Follow the Skateboarding for Hope tour on Facebook at Maloof Money Cup South Africa and Boogaloos SA for the latest updates.

Issued by:
Peridot Communications

On behalf of:
Maloof Skateboarding