TheMarketingSite.com

Industry Updates

Samsung, MTN Business Support FinCapital’s Phenomenal Business Growth

22 Dec 2013


Small to medium enterprises (SMEs) are faced with many challenges to drive business growth. Samsung Electronics South Africa and MTN Business understand the importance of supporting dynamic entrepreneurs. Strong partnerships enable SMEs to remain focused on business formation and employment creation, which fulfil an important role to drive the country’s economy forward. Utilising an integrated approach, customised technology solutions offer SMEs the tools to remain competitive, mobile and reduce costs of reaching customers.

 
Fincapital Services, an innovative SME with a unique business model, was established out of need to eradicate poverty and to empower the poor. Key products and services, which could be sold remotely over a mobile platform, were identified and marketed. Facing many of the challenges associated with a SME, Fincapital Services relied on technology partnerships to assist with solutions which would provide a competitive advantage and offer a converged service that meets all their different hardware, software, and connectivity requirements.
 
“Through a detailed assessment of their needs we were able to identify the devices that offer a combination of innovative design, intuitive user interface and value-added services best suited for their environment. As such, Samsung offers a range of solutions that provide all the business tools that SMEs require to remain completely mobile and ensure that they are brought closer to their customers through technology,” said Paulo Ferreira, Head of Enterprise Mobility, Samsung South Africa.
 
To be competitive and progressive, field agents receive a “Business in Box” pack. This concept offered previously unemployed members of the community the opportunity to become self-employed. The start-up kit included a Samsung GALAXY smartphone or tablet, preloaded with all the necessary multimedia content and business applications needed for the commission based contract worker to approach prospects. Samsung’s partnership with AlwaysOn also offers the agents 1GB of free* Wi-Fi data per Samsung device, every month for 12 months, using the country-wide network of more than 1 000 local AlwaysOn hotspots ensuring operating costs are reduced.
 
“We are embracing technological innovation and are now able to grow faster and employ more people. We have increased our permanent staff complement from 9 to 75 in 2 years and currently have more than 6000 commission based mobile agents. The advice and guidance we have received from Samsung and MTN Business on how to best utilise mobile technology have been critical to achieve this success,” comments Robert Weimar, Director at Fincapital Services. 
In addition to providing the physical equipment and know-how for implementation, a SME requires specific support and service. "Entrepreneurs have diverse needs and MTN Business takes meeting those needs very seriously. We understand that SMEs require tailor made, scalable solutions which keeps capital expenditure to the minimum. Our vertical approach is optimised to provide Fincapital Services with the ideal mix of product and value-added services, tailored to their requirements," adds Corné Botha, Senior Manager: SME from MTN Business.
 
“Samsung believes in the power of partnerships, where we can help lay the foundation for a future where SMEs live up to their full potential for creating jobs, reducing poverty, and improving living standards,” concludes Ferreira.



*Samsung Wi-Fi enabled smart devices purchased after March 2010 qualify for this service.
 
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.
 
About Fincapital Pty Ltd.
Fincapital is a leader in the creation of wealth for its stakeholders and partners by enabling small businesses to be created by means of shared resources and technology that assists field agents to gather interested parties that procure products and services from Fincapital Pty Ltd. These field marketers are able to generate an income and thereby reduces poverty in South Africa. To discover more, please visit www.fincapital.co.za