Industry Updates

AAA School introduces new part-time specialisation course in Digital Media Marketing

30 Jul 2014

The birthplace of Brilliant - the AAA School of Advertising, has introduced a new specialisation course in Digital Media Marketing. The part-time specialisation course, in partnership with the IAB, is aimed at digital marketers, media strategists, planners, account managers, creatives and copy writers.

Ludi Koekemoer, CEO of the AAA School of Advertising says: “The worldwide media scene is constantly changing and thus an in-depth understanding of the internet and its impact on society, consumers, marketing and advertising is vital for those in the fields of advertising and communications.”

Presented by the AAA school of Advertising and endorsed by the ACA and IAB (formerly the DMMA), the course is a practical course given by digital experts and details what works and what doesn’t. Designed for the industry by the industry, the exciting new course promises to teach the knowhow and how to of digital media marketing. One of the objectives of the course is to set industry standards on digital media marketing and provide definitive insights into digital media marketing.

The course includes an understanding of the South African media scene, the role of new technology, the concept of digital media and media convergence, the concept of branding and the user experience, social media and mobile platforms and usage, search engine marketing and paid media, big data and ECRM amongst other relevant topics.

“The AAA School’s approach has always been one of providing the knowledge as well as the practice and with the specialisation in digital media marketing, participants will leave the course feeling more confident in their ability as digital media marketers,” says Koekemoer.

For more information, please go to:

Course Details:

Date: 21 July 2014 to 01 November 2014

Time: 05:00 PM - 08:00 PM

Location: AAA School of Advertising-Randburg, Johannesburg

5 month part-time course

More about AAA School of Advertising
The School is rated the fifth best advertising college worldwide by Lürcher’s Archive on their ‘past 10 year table’. It has been owned by the ACA (Association for Communication and Advertising), the professional body of the industry since 1990. This means that we have access to advertising industry experts, our students interact with them, they lecture to us and we work on real life projects and campaigns with them.
The AAA School of Advertising is accredited by the South African Qualifications Authority (SAQA), International Advertising Association (IAA - New York, USA), Association for Communication and Advertising (ACA) and AMASA (Advertising Media Association of South Africa).  The school is also registered by the CHE (Council on Higher Education) of the Department of Education as a PHEI (private higher education institution) under the Higher Education Act, 1997.

Prepared for:
AAA School of Advertising
Ludi Koekemoer - CEO
(011) 781 2772/3

Franco D’Onofrio
Twiga Communications
Telephone No: (082) 443 4410/ (011) 024 3983
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