TheMarketingSite.com

Industry Updates

My size matters when you Shay’iround

26 Aug 2014


Ask any Mzansian and they will confirm a universal truth: Size does matter – especially when you Shay’iround with the new Coca-Cola® My Size 330ml pack.
 
Chilling can be thirsty work, but for brothers and sisters on the move, lugging large bottles around just isn’t an option. With an ear always firmly to South African soil, Coca-Cola® has been hard at work creating a new and convenient My Size re-sealable 330ml PET bottle.Ideal for refreshment on-the-go, all it takes is an easy, single twist of the cap and you’ll be sipping on South Africa’s favourite soft-drink: Coca-Cola. The pack can be re-sealed and enjoyed again later with friends.
 
The My Size pack is available in Coca-Cola®, Fanta Orange®, Sprite® and Stoney® My Size 330ml bottles have been priced at an equally pocket-sized price R5.00 a bottle (recommended retail price).
 
On the lookout for Shay’iround ad-talent
 
Coca-Cola® South Africa will be kicking off the launch of the new addition to their family by hosting various Shay’iround, events across the country between August and October 2014. These events allow fans not only the opportunity to experience on-the-go refreshment but also enjoy the Shay’iround moments with their friends when the music, a sick dance master and mjojo vibes visits their local town.
 
Crowds will have a chance to show off their dance moves to win cool prizes, including the opportunity to audition to be the face of the for the new My Size 330ml Billboard  in their town and learn some new rad moves they can do with their My Size 330ml bottle.
 
Shay’iround app
 
The shay’iround moment originally involved friends walking from door to door gathering the crew to chill, or even summoning friends with a whistle. Now-days they’re instigated using costly BBM, WhatsApp, Mxit and Facebook.
 
Always looking to delight, Coca-Cola® South Africa has created an iPad app that allows consumers to invite their friends to “Shay’iround Bazobona with the new My Size” – in the way that’s most natural to them, minus the airtime bills.
 
So once they’ve chosen their perfect spot to Shay’iround with the new My Size 330ml pocket-sized Coke they will be able to invite their friends to join them in the festivities.
 
 
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.