Industry Updates

[WeCare] Laughter is brightest where ice cream is best

18 Dec 2014

The Desmond and Leah Tutu Legacy Foundation and Ola’s Paddle Pop spread joy just ahead of Christmas

“Laughter is brightest where ice cream is best”, a play on the Irish proverb rang true in the Tygerberg Children’s Hospital as Ola’s Paddle Pop and the Desmond and Leah Tutu Legacy Foundation (D&LTLF)  distributed Paddle Pop ice creams to children and their families today.
Paddle Pop, a brand that believes that kids should be kids and experience the joy through adventurous play and its exciting range of ice creams, ended its “week of joy”  campaign in the Western Cape as it delivered  53 800 Paddle Pop’s to hospitals, orphanages and charities in and around the Mother City.
When Unilever approached the D&LTLF to donate some of the ice creams to a cause that they support, the team immediately thought that the brand is well aligned and resonates with a recent project the D&LTLF completed at the Tygerberg Children’s Hospital.
Reverend Mpho Tutu said, “The Foundation recently revamped the children’s playroom on floor G9 of the Tygerberg Children’s Hospital. Play is fun for children. Play is learning for children. We’ve always believed in the importance of learning through play.”
“Children learn about themselves, their environment, people and the world around them through play. It enhances creativity and develops leadership and healthy personalities. With Paddle Pop’s central theme – let kids be kids through adventurous play – we really felt this donation was fitting,” ends Tutu. In addition to the handing out of ice creams, the D&LTLF also handed over 400 teddy bears and 400 Christmas boxes to the children’s ward.
Paddle Pop Brand Manager Pippa van Breda said, “We love that the Paddle Pop brand shares the same spirit with the D&LTLF around children learning through play and are glad we can be a part of adding a little extra joy to the children.” As the school at Tygerberg Hospital opens next year, Paddle Pop will surprise the children with a few more fun and playful activities – the perfect way to start the new school year.
Other beneficiaries of the campaign include The Macedonia Project, The Homestead Project, The Red Cross Children’s Hospital, The New Somerset Hospital, Heaven’s Nest, The Joining Hands Project and The Raboni Outreach.

For more information visit:

Issued on behalf of Ola Paddle Pop by CLE Communications
Nicole Powell
Tel: 021 7626001