Industry Updates

ROi Media Insights –2014 - The Year In Review

19 Dec 2014

ROi Africa represented by Tonya Khoury, supplies smart technology that learns and identifies trends across millions of media platforms.

The data set consists of:
- 200 million social networks (Global) - 60 000 online newspapers (Global) - Thousands of printed publications (South African and Rest of Africa) - 70 radio and TV stations (South African)

ROi Africa saw big newsmakers in the past year and as we reflect, here’s how the biggest media news and social conversation covered these stories:

Local News and Social Media
Locally, President Jacob Zuma dominated the news and social media throughout the year with all sorts of negative press from Nkandla and his ongoing legal debate with Public Protector Thuli Madonsela, the Elections, the Nigerian Church Collapse and recently his feedback on Eskom’s lack of delivery. The only story to come close to Zuma’s level of press is EFF and Julius Malema. Malema has an unbelievable ability to generate news and social media and contributed a quarter of the press in the top SA stories this year. There are other large stories like e-Tolls and Helen Zile, but they don’t feature in a chart of this nature:

International News and Social Media
Other South African Stories contributed to the international conversation and media reporting placing South Africa’s judicial system firmly in the international spotlight. Remarkably Oscar Pistorius generated more press than Isis, the Ice Bucket Challenge, Ebola, the World Cup, Gaza and both air disasters from Malaysian Airlines. Shrien Dewani also contributed to the world’s focus on South Africa.

We drilled down in the highlights of the media in 2014:
Internationally Oscar Pistorius generated the busiest hours and days ever recorded on the ROi Africa charts, the biggest hour was the sentence hour, at 110k unique items and the verdict generated 84k items in one hour. The biggest days contributed over 400k unique items on the day of verdict and just under 380k on the day of sentencing. The media’s perception of Judge Masipa’s on the day of verdict was 80% negative from across the world.

Isis’ beheading of James Foley generated massive media, especially in the social networks. This resulted in a world first of Twitter accounts being banned and shut down.

Social Media in particular generated another world first when the Gaza attacks were reported via social media, making social media the news generator and creating what was deemed to be the first TWAR (Twitter War).

The Fifa World Cup generated was is claimed to be the biggest Twitter coverage in the platform’s history, with dramatic events like Neymar’s and Brazil’s exit made for a barrage of conversation. From a sponsorship perspective Sony and Adidas were the ultimate winners of the World Cup.

An unprecedented level of coverage on an awareness drive was seen in the Ice Bucket Challenge, there were weeks when this drive was bigger than Oscar Pistorius and ISIS during the same reporting period.

Locally, the death of Senzo Meyiwa sparked outrage but also created humour in the hashtag #NotSenzosDad, proving that South Africans ultimately resort to humour.

Boycott, Divestments and Sanctions against Israel in South Africa (BDS) #boycottWoolworths campaign resulted in the retailer becoming one of the top trending topics on Twitter for the wrong reasons.

Cell C’s poor reaction to the consumer complaint banner created far more press than it should have.

Tonya Khoury
Mobile: +27 73 874 5377
Twitter: @ROiAfrica