Industry Updates

Record Number of Entries Received for PRISM Awards

27 Feb 2015

With an almost 20% increase in entries into the 2015 PRISM Awards, competition for the public relations and communication industry’s most sought-after awards is going to be tough! This is according to the organisers of this year’s awards, which take place on 19 April at The Maslow Hotel, Sandton.

Marilyn Watson - Chief Judge of
the 2015 PRISM Awards
“With 213 entries in 37 categories received, this year’s judging process is going to be a very robust and interactive one,” says Marilyn Watson, Chief Judge of the PRISM Awards. ‘Each year the competition just gets tougher!” Leading consultancies from across the Continent are again well represented, with a number of them submitting entries in multiple categories.

As per previous years, the most popular categories were the Launch of a New Product, Service or Category (20), closely followed by the Social Media for Public Relations (17) and Consumer PR for an Existing Product, Service or Category (17). New categories like African Campaign of the Year and African Network of the Year seem to be well accepted, attracting several entries.

“The Financial Services and Investor Relations Category (proudly sponsored by CIMA) has also seen an increase from last year – with entries from both corporate companies and consultancies,” states Marilyn.

Over 40 judges have been selected to adjudicate the entries, while a separate panel will judge the South African Campaign of the Year and Pan African campaign of the year from a shortlist of five noteworthy campaigns.
“The quality of submissions is good, and as judges we will be looking out for obvious measurable objectives, as well as key insights from research,” concludes Watson.
This year’s PRISM Award sponsors include Blue Apple, Innovative Glass, Pear Factor, The Maslow Hotel, Afroflame, Zoom, Airports Company South Africa, Paper Packaging Place, Upstage Productions, CIMA, We Collaborate, Sappi, ROI Africa, Facebox, Grind Mobile Coffee, Von H Brand Provocateur, Just You Model & Artist Management and Mango. Media partners include Mix FM, Jozi Maboneng Radio, The Event and Unisa Radio.
PRISA was established in 1957 and represents the interests of public relations and communication practitioners and learners. It is a not-for-profit Section 21 registered company and is a founding member of the Global Alliance for Public Relations & Communication Management. Membership of PRISA is voluntary. The organisation is governed by an elected board and has the following committees: Registration of practitioners, accreditation, ethics (disciplinary) and education, training and research. It provides professional development services to its registered practitioners and students.
The Public Relations Consultants’ Chapter of PRISA was established as a Chapter for public relations and communication consultancies in 1996.

Issued by: CVLC
Catherine Larkin
Telephone: (011) 789-7327 / 083 300 0331
Fax: (011) 787-7865