Industry Updates

ZEE WORLD Announces Ratings

17 Mar 2015

ZEE WORLD , the first English General entertainment channel from  Zee Entertainment Enterprises Limited, targeted specifically for African viewers have today announced their first week of official ratings post 30 days on air.

ZEE WORLD went live on DStv channel 166 on 3rd February, offering its viewers an extra ordinary world of entertainment. The channel is the first of its kind fully dubbed in English, showcasing Bollywood movies, series, reality and variety shows and much more.

Ratings revealed that Zee World ranked in the top 10 channels on the DStv platform within the English General Entertainment space.

“Zee World delivered a weekly GRP of 31 which is an impressive figure for a new channel on a pay platform. Almost all the original telecast of programmes on Zee World has appeared within the top 50 programme list which is a great success for us. We are pleased with the results and can only grow from strength to strength” says ZEE TV South Africa’s CEO, Mr. Harish Goyal.

Their leading series, Laali was positioned 17th in the top performing programmes within all the English GEC programmes having more than 30 sec average time spent per viewer; almost double than the leading series  on other channels.

The channel is available in Sub Saharan Africa on DStv Premium, Extra, Compact and Family pack in South Africa and from the Access pack above within the rest of Africa. It would also be available on the Multichoice Digital Terrestrial Television (DTT) GO TV platform.

Source: TAMS South Africa, TG DStv all Adults, Market - National, Period – week 10 ’15.
Peter Mokoko
Tel: +27 11 548 2034