Global Advertising Lawyers Alliance Releases International Advertising Law Book
New York The Global Advertising Lawyers Alliance (GALA) announced today that it has just released Advertising Law: A Global Legal Perspective. The book provides an overview of the laws governing advertising and marketing in 56 countries, from Argentina to Zimbabwe. The book which is more than 800 pages long is in two volumes.
We are thrilled to publish the definitive guide to advertising law around the world, said Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz in New York and GALAs Chairman. We hope that this book becomes an invaluable resource to marketers as they market to consumers globally.
Organized by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.
There are two huge legal challenges when advising clients on global advertising campaigns the wide range of applicable law and the marked lack of international harmonization, said Brinsley Dresden, Partner of Lewis Silkin LLP in London and GALAs Global Treasurer & Secretary. This book will help brands, agencies, and their legal advisors to navigate the challenges.
The report is available for purchase on Amazon.com and is also available directly from the Global Advertising Lawyers Alliance.
With firms representing more than 85 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
Global Advertising Lawyers Alliance (GALA)
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