Industry Updates

Brand South Africa takes the Nation Brand Master Class to KZN

30 May 2015

Johannesburg, Brand South Africa has been mandated to build South Africa’s nation brand reputation to contribute towards the country’s global competitiveness and to inspire and instil active citizenship among South African’s, while contributing to social cohesion and nation brand ambassadorship. In September 2014, Brand South Africa in partnership with the Marketing Association of South Africa (MASA) and Vega, launched a South African first in nation brand studies – the Nation Brand Master Class.
On Friday 29 May, Brand South Africa took the Nation Brand Master Class to government communicators and government agencies in KwaZulu Natal. As custodians of the nation brand, Brand South Africa aims to educate and guide key stakeholders in the nuances of communicating a nation brand on multiple platforms.
The Nation Brand Master Class is aimed at developing a more formal framework to train and equip marketers and communicators, from the public as well as the private sector with the necessary skills to profile the unique features of the South African Nation Brand.
The Nation Brand Master Class has been designed to take this training to a new level, a structured approach to inform and empower marketers and communicators when profiling the nation brand.
Modules include: Marketing Principles and Nation Brand, Introduction to Nation Brand, Country Positioning and National Identity, Image, Reputation and Competitiveness, Nation Brand Performance Measures and more.
The Master Class on positioning the Nation Brand will demonstrate that all South Africans have a role to play, and are equally part of building our nation brand.  We as South Africans deliver the Brand South Africa experience and we all need to play our part in delivering that experience.

About Brand South Africa
Brand South Africa is the official reputation management agency of South Africa internationally and locally. The organisation is mandated to build the county's reputation, by contributing to the objectives of the National Development Plan (NDP) and contribute to improving South Africa's global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

Boitumelo Mpete
Communications Officer: Domestic
Tel: +27 11 712 5007
Mobile: +27 (0) 82 358 9047