Industry Updates

Upgrade Your Homestead For Less With

30 May 2015

New ad pokes fun at recent Nkandla report
South Africa’s largest eTailer,, has through their latest advert made it evident that everyone can upgrade their homestead for less.
The tongue-in-cheek print ad pokes fun at the story imprinted onto the minds and tongues of every South African – the recent release of Police Minister Nkosinathi Nhelko’s Nkandla report.
With over nine million products at great prices in 19 departments, including Electronics, Lifestyle, Media & Gaming and more, and a wide range of delivery options, makes it convenient and cost effective for anyone to upgrade their homes.
Shopping on, whether it be for a security upgrade or a “fire pool” would not require payment from any other taxpayer aside from yourself and can be done effortlessly, from wherever you are, using the app.
Staying true to their mission to be the most customer-centric online shopping destination in Africa, has promised “If you’re not 100% happy with your purchase, we’ll #paybackthemoney”.
Join the conversation on’s Facebook page and @TAKEALOT #paybackthemoney

About was founded in June 2011 with a simple vision: To be the biggest, simplest, most customer centric online shopping destination in Africa.
The business has evolved rapidly since inception, opening and expanding warehouses in Cape Town and Johannesburg, expanding department selection to 19 departments, including Electronics, Sport, Home & Kitchen, Fashion and more, while also taking control over its own logistics with the purchase of Mr. Delivery.
Today is one of the fastest growing, most innovative ecommerce retailers on the African continent.
For more information, see
Saadiyah  Hendricks
Senior Account Manager
T: +27.21.424.0470
F: +27.21.423.1594