Industry Updates

Hardware-based videoconferencing still has a place in a market

30 Nov 2015

Hardware-based videoconferencing still has a place in a market that is shifting to software and services

The rapid expansion of the market for software-based videoconferencing and tele-presence solutions has not yet (and will most probably never) replace the need for dedicated, room-based solutions among mid-sized and large South African organisations.

That’s according to Stefan Mayer, Managing Director of Corporate AV Integration, who says that the rise of PBX-based videoconferencing and tele-presence infrastructure as well as cloud solutions such as Microsoft’s Lync has expanded the reach of the technology rather replacing hardware-based solutions. The software-based videoconferencing market is the major driver of growth in the unified communications space.
“Over the past five years, we have seen the rise of commoditised, software-based solutions in the unified communications space,” says Mayer. “In our experience, these solutions are expanding the total market for videoconferencing and tele-presence rather than replacing legacy solutions.”
Mayer notes that the appeal of PBX-based systems and cloud solutions is easy to understand. They make it easier for mobile workers to take part in in videoconferences from their smartphones, tablets or notebooks, are simple to deploy, and do not require large-scale infrastructure investment to support them.
“With Wi-Fi widely available, good 3G/LTE penetration, and improvements to video compression technology the user experience for mobile video is improving in leaps and bounds. In a mobile world, the flexibility of software solutions makes sense,” says Mayer.
“They extend video from the boardroom to the extended workforce, using devices and tools that employees are already carrying with them wherever they go. This promotes more effective collaboration at an affordable cost.”
It is however important to note the place of this solution in the market. These solutions can be integrated to support and compliment dedicated hardware boardroom setups.
Many companies already have made extensive investments in dedicated hardware for room-based videoconferencing and tele-presence. Many enterprises still prefer a hardware-appliance to software solutions for reasons of quality, performance, ease of use and reliability.
“For many customers, a room system is more ideal because it allows them to use a fast fibre line and high-quality audiovisual equipment to host video meetings without the scratchy sound and blurry, pixelated video you might experience on a mobile connection,” says Mayer.
“High-end tele-presence offers virtual high-definition communication that is the next best thing to meeting face to face. Its directional audio and crystal-clear, life-size video makes it feel like meeting participants are in the same room. This promotes natural interaction and collaboration”
At the same time, a growing number of remote and mobile users mean that companies need hybrid videoconferencing deployments that meet their needs. “Room-based solutions are only a part of the market today,” says Mayer.
“They are ideal for conference calls where people from different fixed locations need to meet - for example, the Durban, Cape Town and Johannesburg offices. They are also great for companies that don’t have many remote or mobile workers.”
Mayer says that integration is one of the major challenges companies will face as the shift to software-based videoconferencing accelerates. They will require help ensuring that the solutions they buy are compatible as well as a high-level of expertise to set up and manage the audiovisual equipment, network, and software installations.

About Corporate AV Integration

Corporate AV Integration - driving excellence in Africa’s corporate audiovisual market
Corporate AV Integration was founded in 2011 to provide corporate audiovisual (AV) and radio frequency (RF) solutions that help our clients to maximise their return on investment in these complex and potentially expensive technologies. Our vision is to become Africa’s leading provider, implementer and integrator of corporate AV solutions. Our mission is to elevate professional standards in the corporate AV market by providing qualified skills and leading products that help our clients to derive the maximum benefit from their AV solutions. Our aim is to lead the professionalisation of this market and raise standards by aligning ourselves closely with the best practices of the South African Communications Industry Association and Infocomm.
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Jacqueline Boulos