Industry Updates

Jenna B wants to save the African Rhino

19 Sep 2016

10 year old Jenna B fights poaching with her own range of toiletries

Ten year old entrepreneur from Cape Town, Jenna Bischoff has decided to add her “light weight” to help the fight to save our African Rhinos from extinction. She collaborated with her father, a manufacturer of toiletries and cosmetics, to produce a liquid soap and hand lotion, called Jenna B from which 100% of the profit made will be donated to the organisation of her choice, Unite Against Poaching, to help fund their anti-poaching efforts.

“Unite Against Poaching is delighted to endorse the Jenna B range of products in support of saving our precious rhinos from the ravages of poaching. We commend this initiative by a concerned young lady. Our youth are taking a stand to secure our rhinos for future generations and we wish Jenna great success with this exciting project. Thank you for caring and for making a difference.” said Linda Joyce, Marketing Officer at UAP.

Saddened by the fact that poachers are killing the African Rhino, Jenna said, “I am concerned about what would happen to the Big Five if rhinos no longer exist. It is cruel what they are doing to these animals and I want my money to help the game rangers to stop the poaching.  Tourists are not going to want to visit South Africa is they cannot see the beautiful African Rhino.”

Intimately involved in the process, the product carries Jenna’s stamp throughout. It does not only carry her initials, but also her design in the form of a detailed picture that she drew of a rhino and used for the label.  She also picked out the packaging and sniffed her way through a host of perfume samples, before deciding on a Rooibos fragrance as her favourite.

Her compassion for people and animals has stimulated conversation around the possibility of expanding the range, in order to make room for a variety of products and organizations that consumers can choose from and support.

If you are interested in stocking her products and want to support her inspiring journey you can get in touch with her through her website on

Lindile Ndwayana
Account Executive
CSA: Communications
T: +27 21 433 0347

About The United Against Poaching Trust
Unite Against Poaching (UAP) is an initiative established by Unitrans Volkswagen, in co operation with the SANParks Honorary Rangers, who felt that there was need to support the field rangers at the coal face and assist them in combatting poaching.  100% of all the funds raised are used in anti poaching projects within SANParks. UAP has realised the dream to equip Field Rangers, who come face to face with poachers, with the appropriate gear and skills to allow them to operate covertly within the National Parks to prevent poaching and successfully apprehend poachers.

The Jenna B range consist of a 300ml and 50ml Liquid Soap and Hand Lotion that has been developed with the soul desire from Jenna to  donating money to assist with the challenging task of saving our African Rhinos. 100% of the profits will be donated. She wants to extend the range to address other social issues, giving consumers a choice of products and relevant causes to support.