On the evening of 2 November, #YIA2016 trended well into the early hours of the morning, as the Youth Influencer Awards 2016 (YIA) announced South Africas top youth influencers. A South African first, the awards showcase recognised youth influencers under 25, with the focus on remarkable youth who are creating their own success through influencer marketing, without the support of fame.
According to Marc Kornberger, Director and Co-Founder at Student Village, Heading into the awards, we found that celebrities have been brands go to source for achieving scale and reach, however influencer marketing in South Africa is still in its infancy compared to other countries.
He added that Student Village wanted these awards to provide a platform for authentic young influencers to be recognised and give brands a better view of what influencer marketing really is and has the potential to become.
YIA 2016 awarded the following categories and winners:
- Best Male Lifestyle Influencer Trevor Stuurman
- Best Female Lifestyle Influencer Tsepang Modisane
- Best Social Media Influencer Tshepi Vundla
- Best Campus Brand Ambassador Isaac Mnguni
- Most Influential Visual Artist Themba Mbuyisa
- Most Influential Vlogger Moshe Ndiki
- The Socialite Tshepi Vundla
- The Game Changer Pap Culture
- Best Brand Influencer Marketing Adidas
To single out SAs top youth influencers in their respective categories, the judging panel consisting of Musa Kalenga (Client Partner Facebook Africa), Thithi Nteta (Influencer; Author of Teeteeiswithme.com) and Asanda Sizani (Fashion Editor and Style Curator) reviewed various social authority criteria of each nominee. This included measures like reach, social authorit, social afluence, positive impact and conversion. Marc further explained these particular measures importance during an influencer marketing insights presentation delivered at the awards.
Since influencer marketing is already changing the way brands market to the masses, Student Village also put brands in the spotlight with a Best Brand Influencer Marketing category, which was won by Adidas, with other nominees in the category including Sunglasshut, Superbalist, Levis and Standard Bank.
Marc added, The influencers and brands nominated have set the bar for winners to come and we look forward to see how the influencer game evolves until we host our next Youth Influencer Awards.
For all queries about YIA 2016 winners or insights, call Student Village on 011 885 3918.
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Distributed on behalf of Student Village:
Samantha Van Zyl
Head of Public Relations
011 855 3918
083 279 8720