The D&AD Professional Awards 2017 are open for entries. Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win. All done through the eyes of those that know them best - their mums. So they sent a film crew around the world to capture the stories only a mother could tell.
Watch the film here:
This is the second year that D&AD has worked with Lucky Generals and Danny Brooke-Taylor, co-founder of Lucky Generals talked about the inspiration behind the campaign: "Your mum. No-one's prouder of you than her. And imagine how proud she'd be if you won a Pencil."
Creatives whose mums are featured:
Ali Ali - Director, Sonny London
Joanna Monteiro - Chief Creative Officer, FCB Brasil
Jose María Piera - Executive Vice President, *S,C,P,F
José María Roca de Viñals - Chief Creative Officer, DDB Spain
John Allison - Head of 4Creative
Lisa Smith - Head of Design, Wolff Olins NY
Luiz Sanches - Partner and Chief Creative Officer, AlmapBBDO
Rebecca Williams - Design Director, Turner Duckworth
Sally Campbell - Founding Partner, Somesuch
Toni Segarra - Creative Director, *S,C,P,F
Work entered into the D&AD Professional Awards 2017 must have been commercially released between 01 January 2016 and 18 March 2017 and produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 15 February 2017.
All awarded work is announced during the D&AD Festival 2017 on 25 - 27 April and appears in the D&AD Annual released annually in the Autumn, sold exclusively through D&AD.
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Pencil is recognised globally as the ultimate creative accolade; the Awards entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow or Black Pencil remains the pinnacle in many careers.
But its much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development programme. Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD's surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world's toughest social and environmental issues.
Elisa Barnard PR & Comms Manager
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