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One Source Goes Full Circle

01 Feb 2017


NATIVE VML wins double second places at Creative Circle Awards

The winners for October/November/December Creative Circle Awards have been announced and NATIVE VML has been awarded two second places in the Digital Interactive and Television, Video and Cinema categories for Absolut One Source.



NATIVE VML, lead agency on Absolut Vodka, teamed up with multi-award winning Motswako artist Khuli Chana and some of Africa's leading musicians to launch a pan-African musical collaboration called One Source. The integrated campaign, already being hailed as one of the hottest musical collaborations of its kind, followed Khuli Chana and other leading African musicians as they journeyed across Africa to create a concept album called One Source.

"The One Source project has allowed us to transform Absolut's unique positioning as "The World's Only One Source Vodka" into a rallying cry for the creative revolution that is spreading across the continent. One Source not only refers to the fact that every drop of Absolut comes from one place, but that we, as Africans and human beings, all come from the same source too,"  adds Jason Xenopoulos, CEO NATIVE VML.  


NATIVE VML is Africa’s leading integrated agency for the Digital Age, working as a strategic partner for brands looking to thrive in our increasingly connected world.

The cornerstone of our work is to create “purpose-driven work that lives in people’s lives”, which has led to ground-breaking campaigns for South Africa’s most loved brands such as Absolut Vodka, Chivas Regal, Colgate, Edgars, Jameson, Nando’s, Nedbank, Nestle, Nike, Old Mutual, PepsiCo, RCL Foods, Ster-Kinekor, TFG, and Unilever.



Janice Wilson
janice.wilson@native.co.za
(011) 555 3822